How Do You Define "Quality" Articles? This is how I define them.

by tpw
39 replies
As you know, I have been writing articles for more than a decade.

During that time, I have syndicated articles that have published in front of huge audiences that had spelling and grammar errors...

In one specific instance I misspelled an important word in the second sentence of the article. That attracted a lot of attention.

I received more than 100 emails from people telling me that I was an idiot and that they would never buy from me because I misspelled one word in a 1200-word article. LOL

I understood what they really meant to say, and that was, "I would have never bought from you anyway, but now that you have made a mistake in public, I have an opportunity to look superior to you, and I am not going to pass up this opportunity!!!" :rolleyes:

The email that I wanted to write in response was, "Yep. That sucks. Not only did I miss that obvious misspelling, but two other editors also missed it between me and your email box."

My point is that even though more than 100 people thought to send me an email to tell me I was an idiot, more than 250 people bought my offer in the resource box, and that article generated in excess of $10,000 in sales!! LOL


In my own little mind, I think I know the answer to my question, "What Defines a Quality Article?"

But I am also interested in your thoughts...

In my mind, a Quality Article is one that:

* Tells a story people want to read;

* Shares details on the topic;

* The author is willing to state an opinion, with commitment to his/her words;

* The author is willing to back up opinion with facts;

* The author is willing to show the reader what they should take from the article, with a confidence that resonates in the language used;

* Most of the article is grammatically correct with good spelling, but as I indicated previously, a single error or three will not kill an article...


Awful articles are those that:

* Beat around the bush for 500 words, without ever saying anything of real substance.

* Include words in the prose for the sake of word counts, without any regard for the reader.


In a nutshell, a Quality Article and a Junk Article are separated by a single word: Substance -- one gives it, and the other ignores it.


If you would like to add to this or to ridicule my thoughts, step right up to the keyboard, and let me have it...

I look forward to your feedback...
#article marketing #articles #define #quality #writing
  • Profile picture of the author kvnkane
    there will always be haters, so dont worry about it. looks like you were the fool that ended up $10,000 richer so dont worry. for that kind of money i wouldnt mind being a fool either.

    to answer your question, a quality article in my opinion is the one that brings you the most buyers. im sure some will disagree but at the end of the day im in this for the money and not to make friends.
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  • Profile picture of the author YoichiSpeaks
    Originally Posted by tpw View Post

    As you know, I have been writing articles for more than a decade.
    In my mind, a Quality Article is one that:

    * Tells a story people want to read;

    * Shares details on the topic;

    * The author is willing to state an opinion, with commitment to his/her words;

    * The author is willing to back up opinion with facts;

    * The author is willing to show the reader what they should take from the article, with a confidence that resonates in the language used;

    * Most of the article is grammatically correct with good spelling, but as I indicated previously, a single error or three will not kill an article...

    I look forward to your feedback...
    There will always be haters, especially on the internet. Its old and people are aware of this but to join in the discussion of this thread, a quality article is one that makes you really think. If it gives me the "a-ha" moment, then I consider that a good article. There are more to consider like all the things you listed above which I completely agree with.

    If I read something, I want to get something new or different out of my ordinary thinking.

    Those 100 emails you received, don't they have anything else better to do? Shows what they focus on in their life. Its quite sad.

    in other news this is a great thread! I am not the best writer in the world so this thread gives me ideas on what to focus on when writing articles.
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  • Profile picture of the author chiwawa
    People always look out for other peoples mistakes and you happened to fall into their pit. Sorry about that but a quality article is about uniqueness and substance.
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  • Profile picture of the author NuZu
    For me a good article;

    1) Delivers the information I'm seeking
    2) Presents the information in an easy to understand fashion
    3) Is both helpful and unique

    I tend to enjoy reading articles that have a humorous or light hearted edge to them (think Frank Kern). I have to ask though...... no one used spelled check?? = )
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    • Profile picture of the author tpw
      Originally Posted by NuZu View Post

      I have to ask though...... no one used spelled check?? = )

      I knew someone would ask.

      It is not something that a spell check would have caught.

      Correct spelling: mother lode

      Actual spelling: mother load

      As you can see, the spell check looks at "load" and says that is correct. Only the eye can see the error.
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      • Profile picture of the author Kay King
        It's simple to me - a quality article is worth reading. I learn something, or my imagination is tickled or it's funny/entertaining.

        There may be a typo or two, the grammar may not be perfect, the use of English might be a bit off. It doesn't matter IF the article is readable ...i.e., interesting.

        If you tell me your 4 slice toaster went on a rampage, trapped the bread and was busy trying to incinerate your home....I might read it imagining breakfast time at a busy home with smoke pouring through the kitchen from a jammed toaster.

        If you say a four slice toaster is a good thing to have because people like to make a lot of toast at one time with a four slice toaster....it won't matter how you spell it anyway.:rolleyes:

        kay
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      • Profile picture of the author Martin Luxton
        Originally Posted by tpw View Post

        I knew someone would ask.

        It is not something that a spell check would have caught.

        Correct spelling: mother lode

        Actual spelling: mother load

        As you can see, the spell check looks at "load" and says that is correct. Only the eye can see the error.
        Bill,

        Was this a while back?

        I just checked this with MS Word 2007 and it picked up the error (see attachment).


        Martin
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        • Profile picture of the author tpw
          Originally Posted by Martin Luxton View Post

          Bill,

          Was this a while back?

          I just checked this with MS Word 2007 and it picked up the error (see attachment).


          Martin

          Yes, it was a while back. Circa 2006.
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          • Profile picture of the author Sandor Verebi
            Hi there,

            As a reader, I think, the quality of an article is obvious, if...

            * the title grab my attention -- otherwise I'd throw it away

            * it contains what the title suggests -- it's about what I expect on the basis of the title

            * prompts me to read it through -- interesting, I don't fall asleep on it

            * I learn something from it -- e.g. places an old thing in new perspective

            * it stimulates me to recommending it to others to read -- it also may be interesting to them

            * it leads me to read other writings from the author -- urge me to listen to the guy/gal

            * after reading it, there is no feeling that it was a waste of time -- worth the expense

            * it compels me to do something -- e.g. visit a page for more info

            * builds relationships between the writer and me -- establishes my trust to the writer

            It's my 0.02.

            Sandor
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          • Profile picture of the author Cheapsnake
            Bill, I think your writing is among the best, but I'm going to take a contrarian position on spelling errors here. Writing is not only about content, but credibility, specifically the credibility of the author. You can write a well-documented article revealing the secrets of life, but if it's conveyed with spelling errors a bit of that credibility is lost. Sure, it's a cosmetic thing and may have no bearing whatsoever on the quality of the content, but it's still a blemish on an otherwise fine piece of writing.

            I got a very credible looking email yesterday from Craigslist informing me that I needed to confirm my account due to inactivity. It had all the right addresses and said all the right words, except when I came to the word "autenticate". At that point, I took a closer look and sure enough, the craigslist email address was a cover for some phishing scam. This is maybe an overdramatization of the point, but the principle is the same.

            As for the readers that send hate mail in response to a spelling error, they need to get a life. I suspect most weren't serious buyers anyway, but you have to wonder if even a small percentage of them would have bought if it hadn't been for that spelling error...and what would it have cost to run a quick spellcheck on the article?

            Beyond that, thank you for a valuable reminder of what goes into articles of value. I appreciate good writing and the work that goes into it. There just isn't a whole lot of it out there.

            Tom
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            • Profile picture of the author PatriciaJ
              To me a quality article is one that keeps me interested right to the end
              Is memorable enough to make me search it out and read it again and again
              Explains technical things in words that I understand
              Includes humour and character and makes me smile
              I don't mind the odd error as long as it's interesting and understandable
              If it's a travel article or product review true experience adds quality
              Is thought provoking enough to make me think about it long after reading it
              Sometimes articles written by those whose second langauge is English are so charming that errors are worth ignoring



              When I ran a monthly mag it went out on a Friday and on the Saturday morning at 9.00 am on the dot a subscriber would ring me to let me know what he thought. If he found one tiny mistake he was in heaven. He was a pain in the jacksy but I was polite because he was a customer. Funnily enough a few years on I would love to hear from him.
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            • Profile picture of the author JohnMcCabe
              Originally Posted by tpw View Post

              I feel silly. I should probably know the answer, but what is PBR?
              You should feel silly... Pabst Blue Ribbon, obviously... :p

              As an addicted reader, I read an article for some purpose. It might be to learn something, to be entertained, or just distracted while I'm waiting for something I have to wait for.

              If the article serves that purpose, it's a "quality" article.

              Of course, 'quality' isn't an either/or proposition.

              The higher on the quality scale you go, the more likely the article will garner the positive outcomes Sandor listed.

              As for the hate mail about a spelling error, Mrs. Wombat might have been an elderly English teacher, but her descendants are legion...
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  • Profile picture of the author activetrader
    You can't be anything to everybody; you can't please everyone.

    Every person defines quality according to their standards and their experience with your product.

    For instance, I publishg a lot of 'how-to' products and out of each 1000 sales I get one angry email saying the buyer was appauled by the spelling in the product. Who gives a s**? This ain't supposed to be a literature master piece; it's a practical 'how-to' book. I get products written by native English speakers who often are teachers or have a relevant degree, and I have them proofread and edited, and I still get these types of emails once in a while.

    I think some people aren't ever happy with anything and their glass is always half-empty. Because of their negative attitude they never achieve anything and blame everyone for their failures. Is this the kind of customer we want to focus on?

    What matters is the bottom line. You've made 10K with it - good for you. Unhappy customer is a part of doing business. If you don't have any unhappy customers, I would start to worry because this would mean you aren't making any sales.
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  • Profile picture of the author warriormaiden
    You should be happy tho because you're the center of their attention! - lots of people especially on the web always look on other peoples mistake! I sometimes received emails telling me that I got the wrong spelling of this and that!

    Well anyway, a quality article for me should be catchy and with sense to the point that your target reader won't be bored on reading.
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    • Profile picture of the author ELK
      Something that seems to define lack of quality is long unreadable sentences. Just too many words that dilute the message, plus it's just tough to get through.

      A quality article should make the picture clear not murky.
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  • Profile picture of the author mandark
    On one hand, I find it hilarious that so many people took the time to email you about that mistake and to tell you they wouldn't be purchasing your services - good use of their time right?

    On the other hand, grammar is important in promoting yourself as a credible source of information. Everyone makes typos, but there are plenty of people who will judge you when you do.
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  • Profile picture of the author CDarklock
    Originally Posted by tpw View Post

    Awful articles are those that:
    You know, I get the occasional client who orders these from me.

    And there's a part of me that goes "Really? Really? You're going to pay this much for an article that is basically garbage?"

    But the customer is always right.

    So I do the best I can.

    And I dream of the day that I never need to take another client again.
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    • Profile picture of the author tpw
      Originally Posted by CDarklock View Post

      Originally Posted by tpw View Post

      Awful articles are those that:

      You know, I get the occasional client who orders these from me.

      And there's a part of me that goes "Really? Really? You're going to pay this much for an article that is basically garbage?"

      But the customer is always right.

      So I do the best I can.

      And I dream of the day that I never need to take another client again.

      Don't you mean that you try to do the worst that you can?
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      • Profile picture of the author CDarklock
        Originally Posted by tpw View Post

        Don't you mean that you try to do the worst that you can?
        Nope. I try like hell to write about the subject the client wants, and give him the word counts he demands, while still delivering something of value to the reader.

        He who pays the invoice makes the rules. It pisses me off every single time, but that's the way it works.
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    • Profile picture of the author Marvin Johnston
      Originally Posted by CDarklock View Post

      And I dream of the day that I never need to take another client again.
      I actually enjoy having clients. Why? Because I am the expert and that is why I was hired for the job ... and they know it . Doing quality work is a given, and quality is defined by doing properly what the job entails.

      Oh, did I forget to mention that quality is also defined by getting repeat business !

      Marvin
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  • Profile picture of the author mikeink
    HMMMMMM Do these people that find you spelling mistokes, read the newspapars, books, E-books, magzines at all. If they did they will find a few spilling errors.

    Bet they do not write them and tell them.

    Boy I know spil woords.

    I see a mistakes all over the net, papers, mags,etc.

    Want about grammer does that not count?
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    Well let me see. OH yea need to start work on my ???????? again.
    Been working for slave wages to long.

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    • Profile picture of the author NicoleBeckett
      Originally Posted by mikeink View Post

      HMMMMMM Do these people that find you spelling mistokes, read the newspapars, books, E-books, magzines at all. If they did they will find a few spilling errors.

      Bet they do not write them and tell them.
      Oh, but they do! When I was in TV news, we had a reporter who decided to post a story on the web - without getting me to proofread it beforehand, like he knew he was supposed to. Well, this guy's spelling wasn't terribly great, and he wound up writing all about a "Cereal Killer". We got TONS of emails from people!!
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  • Profile picture of the author cheaterscode
    quality article for me is when you can get link bait on it.
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    • Profile picture of the author tpw
      Originally Posted by cheaterscode View Post

      quality article for me is when you can get link bait on it.

      I think you were looking in the rear view mirror as you read this thread.

      After all, this thread was laid out in terms of how does a reader "define quality articles", not how some link spammer defines a quality "article marketing" outcome.
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  • Profile picture of the author alcymart
    As you clearly stated, you had issues with a tiny spelling mistake so I would have to make grammar and spelling priorities when writing articles. I found some great tools to help me with that part. I would then rate knowledge quality of author of the subject matter written about if I can say it that way. Sorry, I am French.

    Take care...
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  • Profile picture of the author tpw
    Originally Posted by iAdvertise4You View Post

    Here are the three points I will list:

    Good PBR
    Unique
    To the point, no where else!

    I feel silly. I should probably know the answer, but what is PBR?
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    • Profile picture of the author Richard Van
      Well,

      There have been some really excellent comments here :rolleyes:

      Bill another excellent post that points out the importance of how to achieve being a decent article marketer.

      cheaterscode - quality article for me is when you can get link bait on it.
      You just want to get some link bait on your article? There's no other reason to do it?
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    • Profile picture of the author Barry Unruh
      Originally Posted by tpw View Post

      I feel silly. I should probably know the answer, but what is PBR?
      I'd guess he is talking about the Phrase to Broad Match Ratio as defined in Market Samurai, what the heck it has to do with a quality article I have no clue....

      Great Post! This is why you get syndicated, and those "other guys" don't.
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  • Profile picture of the author J.M.Wilson
    What makes a quality article? It depends on who you are;

    Reader - an article that provides an answer to your question, information you are looking for or gives you pleasure.

    Marketer - an article that generates the end result you seek whilst delivering the above.
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  • Profile picture of the author warriorkay
    .
    .
    Very well written. I agree with you 100%. I have also written
    tons of stuff - wrote my first novel in my teens. And in my
    twenties I published two books Internationally - USA and UK, both
    currently selling on Amazon, so I do know a "bit" about writing too,
    to know a good writer when I see one. You are a good writer,
    spelling error or not. If nothing else, the $10,000 shows that

    People who focus MOSTLY on spelling errors don't know a
    lot about writing. A writer writes and puts his points across,
    as you rightly mentioned. He/she provides substances and
    does so in a manner than others are able to follow, without
    problems. No writer worth his salt goes back and forth
    when putting down his/her "substance" to fix spelling errors.
    He can after the main writing is completed, but even that
    can be left to the editors. The "writing" is for the writer
    while the fixing of errors, especially spelling errors is for
    the "editor",

    Heck, even some apparent so-called errors are intentionally
    done by the writer as the quote below indicates.

    Meanwhile...

    Understandably, many people get overzealous when they see errors
    in works done by writers. Such people are very good in pointing
    out such errors but can never write the "substance" that the
    writer has. Even many editors take pride in messing up good
    writing with the the excuse of editing.

    Hear what Raymond Thornton Chandler (July 23, 1888 – March 26, 1959)
    had to say to an overzealous editor,


    "Would you
    convey my
    compliments
    to the purist
    who reads your
    proofs and tell
    him or her that I
    write in a sort of
    broken-down patois
    which is something
    like the way a Swiss
    waiter talks, and that
    when I split an infinitive,
    God damn it, I split it so
    it will stay split, and when
    I interrupt the velvety smoothness
    of my more or less literate syntax
    with a few sudden words of bar-room
    vernacular, that is done with the eyes
    wide open and the mind relaxed but attentive"


    Raymond Chandler, by the way, "was an Anglo-American novelist
    and screenwriter who had an immense stylistic influence upon
    the modern private detective story, especially in the style
    of the writing and the attitudes now characteristic of the
    genre
    " Wikipedia,

    "Forgive the play on the words arrangement there". I kinda
    like to tickle myself with craziness like that,

    Kingsley

    .
    .

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  • Profile picture of the author Daveyz
    I think a good article can be in 2 folds:-

    1) Content rated - An article would be of no use if the content was great but nobody could find the article at all. I have written a few excellent articles which I thought were pretty good , but the problem was that i did not optimize it. In the end no one could find my article and thus became useless.

    2) SEO rated - An article would also be relatively of no use if the content were a bunch of jibberish which made no sense at all. Even though if lots of people found their way to the article through the search engines, i doubt many people would read it at all if it was crap.

    So i think that a good quality article is both
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    • Profile picture of the author Barry Unruh
      Originally Posted by Daveyz View Post

      I think a good article can be in 2 folds:-

      1) Content rated - An article would be of no use if the content was great but nobody could find the article at all. I have written a few excellent articles which I thought were pretty good , but the problem was that i did not optimize it. In the end no one could find my article and thus became useless.

      2) SEO rated - An article would also be relatively of no use if the content were a bunch of jibberish which made no sense at all. Even though if lots of people found their way to the article through the search engines, i doubt many people would read it at all if it was crap.

      So i think that a good quality article is both
      What if you had taken the time on those "excellent articles" to contact people who would have used them on their sites...???? Then they would have been "found".
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      • Profile picture of the author tpw
        Originally Posted by Barry Unruh View Post

        Originally Posted by Daveyz View Post

        I think a good article can be in 2 folds:-

        1) Content rated - An article would be of no use if the content was great but nobody could find the article at all. I have written a few excellent articles which I thought were pretty good , but the problem was that i did not optimize it. In the end no one could find my article and thus became useless.

        2) SEO rated - An article would also be relatively of no use if the content were a bunch of jibberish which made no sense at all. Even though if lots of people found their way to the article through the search engines, i doubt many people would read it at all if it was crap.

        So i think that a good quality article is both

        What if you had taken the time on those "excellent articles" to contact people who would have used them on their sites...???? Then they would have been "found".

        I agree.

        When I have a good article, I try to take it to the publishers who are likely to publish it, and then ask them to do so.

        Rather than waiting for an audience to find me, I present the article to a publisher who already has an audience.

        I find an audience through publishers who already have an audience. And in my mind, there is nothing wrong with riding the coat tails of greatness to find my future audience.


        Second, I have found through testing that great articles that fail often do so because of a less than attractive title.

        So I will put a new title on an old article and try again.

        Always remember, good titles are essential. After all, an article that does not get opened is an article that does not get read.
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  • Profile picture of the author Henri J
    I like to put it like this:

    As long as an article is providing value (solving a problem, inspiring, entertaining etc...) then it is a quality article.

    And you're completely right about the people who get crazy over one spelling error. They are best ignored
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  • Profile picture of the author leopi
    Nice stuff!
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  • Profile picture of the author Dave Rodman
    Banned
    Forget about the story, most writers don't have the technical chops on the actual topic. Even when it's written by a "professional writer", you can tell when the author has no actual experience on the topic.

    A timely example would be the article about IM going Mainstream (post from yesterdsay). It was posted on Yahoo, the author picked a handful of cliche ways to make extra money, and slapped it up on Yahoo.com

    So for me, it's important that the writer actually has a background in the topic.

    Writer with technical skills:

    Nikon D40

    Writer without technical skills:

    Nikon D40 - Convenience Through Superior Imaging Arsenal
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    • Profile picture of the author tpw
      Originally Posted by Dave Rodman View Post

      Forget about the story, most writers don't have the technical chops on the actual topic. Even when it's written by a "professional writer", you can tell when the author has no actual experience on the topic.

      A timely example would be the article about IM going Mainstream (post from yesterdsay). It was posted on Yahoo, the author picked a handful of cliche ways to make extra money, and slapped it up on Yahoo.com

      So for me, it's important that the writer actually has a background in the topic.

      Good points.

      When I attempt to write on a subject new to me, I always try to not only read the topic material, but to read it for comprehension, before I sit to write.

      I feel that as long as I actually comprehend the topic I am trying to write about, I am better able to earn the trust and respect of the reader.
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      • Profile picture of the author Sandor Verebi
        Originally Posted by tpw View Post

        Good points.

        When I attempt to write on a subject new to me, I always try to not only read the topic material, but to read it for comprehension, before I sit to write.

        I feel that as long as I actually comprehend the topic I am trying to write about, I am better able to earn the trust and respect of the reader.
        Hi Bill,

        If a writer keeps in mind always what you said, then he/she deserves that trust and respect from the reader. To be informed about something is a pleasent feeling to the writer as well. When finished that writing the writer's satisfaction may be twofold: he/she learnt something again, and did some useful for the reader.

        Great conversation, anyway.

        Cheers,

        Sandor
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        • Profile picture of the author Devid Farah
          Hi Bill,

          Quality articles are articles that clearly send an intended message to your targeted audience.

          Quality articles are free from spelling, grammar, and logical errors.

          Quality articles are tailored to fit a certain demographic.

          Quality articles give value to the readers.
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