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REFERALS -- need effective slogan for back of business card!!!!

by chrisnegro
39 replies
Specifically, for the back of my plastic business card. The target client is offline business owners who need are online marketing services.

I'm thinking the back of the business card can say this:

Call me if you would like to learn how you can make $500 {per month} in recommending my marketing services to others. Thats...I did say $500 per month!

Basically, my referal program would include the following:

First Tier {Short Term Money Maker}
® $5 for every lead that turns into a free consultation appointment {0-25} = $125
® $7 for every lead that turns into a free consultation appointment {26-50} $ 175
®$10 for every lead that turns into a free consultation appointment {51+} $250 month potential if you refer 25 business owners that turns into a personal free consultation appointment

• Appointments must be made face to face unless the business is out of the Illinois Valley Area (whereas phone consultation would suffice)

2nd Tier - {Long Term Money Maker}
You will get a 10% of all monies spent by the businesses that used our marketing services (which was a direct result from your referral). For example, if a local business needs our services which cost $1000, we would make a donation to your non-profit organization of $100. Again, this is for life...so if they spend $5000 next year, we will cut you a check for $500. Some may think of this as bad business...but I think you are investing in an incredible salesperson when their businesses (e.g. the business owner who is referring business to you) sees these kind of consistant checks.....WORD OF MOUTH WILL SPREAD LIKE WILD FIRE !
#effective #referals #slogan
  • Profile picture of the author TonyG2160
    I think it would depend on who you are handing the cards to.

    I wouldn't think that business owner/clients would be interested, they already have a business to tend to. At least not interested in such a complex compensation plan.

    College kids may be another story though.
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    • Profile picture of the author chrisnegro
      Originally Posted by TonyG2160 View Post

      I think it would depend on who you are handing the cards to.

      I wouldn't think that business owner/clients would be interested, they already have a business to tend to. At least not interested in such a complex compensation plan.

      College kids may be another story though.
      Ok...so what if I made it $7 per appointment that came from the referal...AND 10% of all monies spent for life.......WHAT DO YOU THINK? SIMPLE ENOUGH?

      Committed to excellence,

      Chris Negro
      Signature

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      • Profile picture of the author TonyG2160
        Originally Posted by chrisnegro View Post

        Ok...so what if I made it $7 per appointment that came from the referal...AND 10% of all monies spent for life.......WHAT DO YOU THINK? SIMPLE ENOUGH?

        Committed to excellence,

        Chris Negro
        Better I think...but I think the underlying question remains...who are you giving the card to, and what do you hope to accomplish with the slogan?

        I think the more effective purpose of a slogan on a "general use" business card would be to sell potential clients on your services.

        If they are already a client, I'm assuming you've already informed them of the benefits they will gain from referring others to your services...so...your slogan is "wasted".

        I think it would be better served to peak potential clients interest in your services in the first place.

        "Finally make the internet pay"
        "How much money is in your list?"
        "Call me for FREE gasoline for life.....not really. But you can call me if you want more paying customers"
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        • Profile picture of the author chrisnegro
          Originally Posted by TonyG2160 View Post

          Better I think...but I think the underlying question remains...who are you giving the card to, and what do you hope to accomplish with the slogan?

          I think the more effective purpose of a slogan on a "general use" business card would be to sell potential clients on your services.

          If they are already a client, I'm assuming you've already informed them of the benefits they will gain from referring others to your services...so...your slogan is "wasted".

          I think it would be better served to peak potential clients interest in your services in the first place.

          "Finally make the internet pay"
          "How much money is in your list?"
          "Call me for FREE gasoline for life.....not really. But you can call me if you want more paying customers"
          Good point Tony....these cards will be givin to PROSPECTS....so trying to sell them on my business card with referrals program ....I should try to convert them first to try my services....and THEN SOMEHOW LATER ON (after capturing their name and email address and physical work address) maybe sending a post card would be more appropriate.

          Thoughts?

          Chris Negro
          Signature

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        • Profile picture of the author David
          Originally Posted by TonyG2160 View Post

          Better I think...but I think the underlying question remains...who are you giving the card to, and what do you hope to accomplish with the slogan?

          I think the more effective purpose of a slogan on a "general use" business card would be to sell potential clients on your services.

          If they are already a client, I'm assuming you've already informed them of the benefits they will gain from referring others to your services...so...your slogan is "wasted".

          I think it would be better served to peak potential clients interest in your services in the first place.

          "Finally make the internet pay"
          "How much money is in your list?"
          "Call me for FREE gasoline for life.....not really. But you can call me if you want more paying customers"

          I agree... I actually have three different business cards:

          one for small businesses (owners actually man their own cash registers)
          another for 501c3 non profits (I do online publicity for them for FREE)
          another for more corporate types (ones who know what the term seo and sem mean)

          What you card says definitely depends on who you're giving the card to.

          I barter with a local printer and can get changes made to my cards/brochures when ever I feel a need to change it to say.
          Signature

          David Bruce Jr of Frederick Web Promotions
          Lawyer Local SEO - |

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  • Profile picture of the author Chris Endres
    You might try getting a copy of Mark Joyners "the Irresistible Offer" and it would assist you in choosing a slogan.

    It is free in several places online, I think you could just Google it.

    Anyway, the value in doing this is that Mark teaches how to "Sell your prospect in 3 seconds or less.." using sales copy.

    I see this as applicable to your wants in this regard
    Signature

    "Observation is an act of creation through limitations inherent in thinking"

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    • Profile picture of the author chrisnegro
      Originally Posted by Chris Endres View Post

      You might try getting a copy of Mark Joyners "the Irresistible Offer" and it would assist you in choosing a slogan.

      It is free in several places online, I think you could just Google it.

      Anyway, the value in doing this is that Mark teaches how to "Sell your prospect in 3 seconds or less.." using sales copy.

      I see this as applicable to your wants in this regard

      Thanks Chris....

      Got a question though {for anyone} ....what DO YOU THINK...would make a good slogan on the back of your business cards?

      Thanks,

      Chris Negro
      Signature

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  • Profile picture of the author Janet Sawyer
    Okay, you turned me over.. thanks

    For further information contact me here at.......... Blah Blah blah

    You know you need to find out more

    Tel: 00+00+123+456789
    email : me@...............
    website : www.warriorforum.com

    Hope that helps!
    Signature
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  • Profile picture of the author Jim Pearson
    As a off-line & on-line business owner and professional I am not looking for a way to earn $7.
    I also would not refer anyone even if it was $7,000 unless I knew and trusted them. Because it's my reputation that is at risk.

    If you want to build a network of business professionals who will refer you business, start by giving them some form of information( a product, free evaluation etc.) that is really beneficial to them and their business. By doing this you a) gain more clients & b) earn the trust and respect of the prospects who do not buy.

    If you have built a relationship and trust with these prospects the you can ask for referrals with a script similar to this..."Even if you don't need my services at the present time, who do you know who would benefit from the same( free evaluation, report) that I just gave you?"

    In regards to your specific business card i would have a clear tag line of the front stating for example:
    "Making Online Marketing Simple & Profitable For Small Business Owners."

    On the back of the card state for example:
    "If My Free Report(Evaluation) Was Helpful To You Please Give This Card To A Fellow Business Owner Who Is In Need Of Marketing Help."

    Please remember business professionals only want to know three things:

    1) Who you are
    2) What you do &
    3) How can you help them with their biggest problems today.

    I hope this was helpful.
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  • Profile picture of the author chrisnegro
    I think I got it...check out this angle !!!!

    "Ask me how you can get a lifetime of free adveristing"

    When the offline business owner calls you and asks you say this:

    "Sure...the way you can get a lifetime of free adversing is by referring me customers that you think can benefit from my straegic marketing services. When you refer me a client, I will put your company name, link and banner/graphic on my website. If you refer more then one customer, I will put your company name and logo on my books, reports, and emails that I send out. Simply put, the more you refer me clients, the more advertising I will give you.

    This strategy does the following:

    1) Position your company in an esteemed light. This subtly puts GREAT VALUE to your company

    2) Promotes good will- they refer you a client...you give them free advertising

    3) ITS GETS BUSINESS OWNERS TO CALL YOU --WITHOUT DIRECT MAIL MARKETING! - my personal favorite

    4) They can put GRAPHICS on your website when they refer you a client. The reason this can be powerful is because most small business owners DO NOT HAVE ADVERTISING BANNERS. Tell them they can do this....and if they don't.....for a fee...you can help them

    5) It builds more hooks into your relationship with your client....THE MORE HOOKS....the harder it is to leave....another great hook is offering them hosting through your reseller account. Aweber autoresponder service...is just another hook.

    Thoughts?

    Chris Negro
    Signature

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    • Profile picture of the author JohnMcCabe
      [Warning - pure opinion]

      Chris, I think you are making this more complicated than it needs to be. It sounds like you're trying to run a referral program like an affiliate program for an ebook or something.

      Your last post is closer to what you want, but you have to be careful. As a professional marketing consultant, you may not want to look like one of those old-style MLM recruiters with a row of neon "Lose Weight Now - Ask Me How" buttons down each suspender.

      I'd recommend picking up a copy of "Endless Referrals" by Bob Burg. The whole book is about getting, well, endless referrals. Burg lays out his whole system from soup to nuts.
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      • Profile picture of the author naruq
        You can go to amazon.com to get Mark Joyner's book creating Irresistible offers.
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        Please do not use affiliate links in signatures

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      • Profile picture of the author chrisnegro
        Originally Posted by JohnMcCabe View Post

        [Warning - pure opinion]

        Chris, I think you are making this more complicated than it needs to be. It sounds like you're trying to run a referral program like an affiliate program for an ebook or something.

        Your last post is closer to what you want, but you have to be careful. As a professional marketing consultant, you may not want to look like one of those old-style MLM recruiters with a row of neon "Lose Weight Now - Ask Me How" buttons down each suspender.I'd recommend picking up a copy of "Endless Referrals" by Bob Burg. The whole book is about getting, well, endless referrals. Burg lays out his whole system from soup to nuts.
        John:

        I agree ...but how does my phrase (on the back of my business card which says: "Ask my how to get a lifetime of free advertising") correspond with the old style MLM recruiters with a row of blinkling lights on the suspenders?

        Chris Negro
        Signature

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        • Profile picture of the author JohnMcCabe
          Originally Posted by chrisnegro View Post

          John:

          I agree ...but how does my phrase (on the back of my business card which says: "Ask me how to get a lifetime of free advertising") correspond with the old style MLM recruiters with a row of blinking lights on the suspenders?

          Chris Negro
          Chris, it's similar in that it's a pure curiosity ploy that telegraphs a sales pitch more than anything else.

          "Want this BIG BENEFIT? Ask me how to get it!"

          "Ask me how to get a LIFETIME OF FREE ADVERTISING"

          "LOSE WEIGHT NOW! Ask me how!"

          Maybe it's just me, but the whole thing hits me like one of those old Zig Ziglar closes - "If I could show you a way to get this big benefit, you'd want to get it today, wouldn't you?" (smiling and nodding).

          If I were going to do something like what you say, I'd tweak it a little...

          "Get a lifetime of free advertising - free recorded message explains:"
          [URL of landing page]

          On the page, I'd put one of those audio postcard type pages Alex Mandossian likes to use. A nice head shot with the audio controls underneath on the left, a few bullets and a call to action (Call Me) on the right.

          Maybe skip the photo and audio and use a short video or Camtasia explaining your proposal like you were face to face.

          My opinion again, but I think you're asking a few words on the back of a business card to do an awful lot...

          My way, once it's set up it runs on autopilot. Can't hurt and might help, so it's worth trying.

          I notice you've posted this as a recommendation over on David Preston's monster 'Cash Cow' thread, so you've obviously convinced yourself it's the right way to go. I posted this just to clarify what I was trying to say, and because you deserve the courtesy of an answer...
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          • Profile picture of the author chrisnegro
            Originally Posted by JohnMcCabe View Post

            Chris, it's similar in that it's a pure curiosity ploy that telegraphs a sales pitch more than anything else.

            "Want this BIG BENEFIT? Ask me how to get it!"

            "Ask me how to get a LIFETIME OF FREE ADVERTISING"

            "LOSE WEIGHT NOW! Ask me how!"

            Maybe it's just me, but the whole thing hits me like one of those old Zig Ziglar closes - "If I could show you a way to get this big benefit, you'd want to get it today, wouldn't you?" (smiling and nodding).

            If I were going to do something like what you say, I'd tweak it a little...

            "Get a lifetime of free advertising - free recorded message explains:"
            [URL of landing page]

            On the page, I'd put one of those audio postcard type pages Alex Mandossian likes to use. A nice head shot with the audio controls underneath on the left, a few bullets and a call to action (Call Me) on the right.

            Maybe skip the photo and audio and use a short video or Camtasia explaining your proposal like you were face to face.

            My opinion again, but I think you're asking a few words on the back of a business card to do an awful lot...

            My way, once it's set up it runs on autopilot. Can't hurt and might help, so it's worth trying.

            I notice you've posted this as a recommendation over on David Preston's monster 'Cash Cow' thread, so you've obviously convinced yourself it's the right way to go. I posted this just to clarify what I was trying to say, and because you deserve the courtesy of an answer...
            John:

            Being that I am going to be passing these cards out to Small Business Associations who will then pass them out to small businesses owners (and tell them I do marketing if they need help) and small business owners (who will get a business card at the Chamber of Commerce Presentation that I will be giving)....the call to action is TO GIVE ME A CALL...which I want.

            Not to mention....both of these examples....I'm already perceived to be the guru because I'm speaking at Chamber of Commerce AND being referred to by the small business association.

            P.S. Another method is I'm going to be passing out these business cards at the social events that the chamber has....ONE PROBLEM I see is...once I get tons of clients....I can see the importance of "systemizing this" as you will be bombarded with calls with this slogan....especially being on a plastic business card....which is already an attention getter and gives immediate credibility to whoever receives them....

            Warmest regards,

            Chris Negro
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            • Profile picture of the author JohnMcCabe
              Originally Posted by chrisnegro View Post

              John:

              Being that I am going to be passing these cards out to Small Business Associations who will then pass them out to small businesses owners (and tell them I do marketing if they need help) and small business owners (who will get a business card at the Chamber of Commerce Presentation that I will be giving)....the call to action is TO GIVE ME A CALL...which I want.

              Not to mention....both of these examples....I'm already perceived to be the guru because I'm speaking at Chamber of Commerce AND being referred to by the small business association.
              Chris, I missed this little tidbit. Changes my perspective a bit...

              Given the fact that you will already have the support of the referring organization, the only thing I would add to the tag line is "Call me direct - xxx-xxx-xxxx" (Repeat your phone number from the front of the card).
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              • Profile picture of the author chrisnegro
                Originally Posted by JohnMcCabe View Post

                Chris, I missed this little tidbit. Changes my perspective a bit...

                Given the fact that you will already have the support of the referring organization, the only thing I would add to the tag line is "Call me direct - xxx-xxx-xxxx" (Repeat your phone number from the front of the card).
                Good point....thanks John...subtle...but very powerful.

                Thanks for the tip !

                Chris Negro
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  • Profile picture of the author Mark Riddle
    I'm Desperate !
    You see I'm even using the back
    of this card to drum up business
    I Pay Referral Fees




    =======================


    HEY YOU!!
    Quit looking at my Backside
    Now that you've looked
    Give me a call so we can set an appointment

    ====================

    YOU FLIPPED

    This card over so I can tell you are
    someone who wants to see whats behind
    an offer, Give me a call today and lets get started


    ===============================

    Not all cards are the same
    You see this one can grow you continuing income
    Flip me again and give me a call I'll tell you how.










    Signature
    Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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    • Profile picture of the author chrisnegro
      Originally Posted by netmalls View Post

      I'm Desperate !
      You see I'm even using the back
      of this card to drum up business
      I Pay Referral Fees




      =======================


      HEY YOU!!
      Quit looking at my Backside
      Now that you've looked
      Give me a call so we can set an appointment

      ====================

      YOU FLIPPED

      This card over so I can tell you are
      someone who wants to see whats behind
      an offer, Give me a call today and lets get started


      ===============================

      Not all cards are the same
      You see this one can grow you continuing income
      Flip me again and give me a call I'll tell you how.

      Awesome Netmalls....where did you get these out of curiosity?
      Signature

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      • Profile picture of the author Michael Taylor
        Assuming you eventually use the back of your business card to attract prospects rather than referrals...here is what I would put on the back of a business card, depending on the response device:

        ----------------
        Phone Response
        ----------------

        Free Report Shows How To Solve Your Number One Problem

        New 18 page report reveals how to solve your biggest problem in 3 easy steps. Just call 1-800-555-3874 for a FREE Recorded Message and I'll send your copy, today.

        ----------------
        Email Response
        ----------------

        Free Report Shows How To Solve Your Number One Problem

        New 18 page report reveals how to solve your biggest problem in 3 easy steps. Just send a blank email to freereport@mysite.com and I'll instantly send your copy of this report.

        (Or send them to a squeeze page...)

        It's much easier getting referrals from a paying customer than from someone who may not even be a prospect.
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      • Profile picture of the author Mark Riddle
        Originally Posted by chrisnegro View Post

        Awesome Netmalls....where did you get these out of curiosity?
        I made them up on the spot, Took a few minutes they are 100% original never been used.

        Mark
        Signature
        Today isn't Yesterday, - Products are everywhere if your eyes are Tuned!
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  • Profile picture of the author Graham Maddison
    give your card a retention value by adding a 2009 callandar with your slogan underneath it. They'll keep the card for the callandar and may just pay attention to your slogan.

    "This year I'm going to make $$$$$ - You Can Too - It's Your call!
    visit your website or simply call me on 6668 888 88999

    I leave several business cards like these whenever I sit down at a bar or cafe for people to pick up after me..they work!
    Graham
    Signature
    Trade without Boundaries.
    Start with $30 Trading Bonus.
    No Deposit Required
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  • Profile picture of the author David
    Damn! I didn't know we could do that with Friendster!

    now I got another thing to improve... <going back to actually read your thread now>
    Signature

    David Bruce Jr of Frederick Web Promotions
    Lawyer Local SEO - |

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  • Profile picture of the author Rob Canyon
    Chris,

    Just an idea... How about a customer testimonial...

    Cheers,

    Rob
    Signature
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    • Profile picture of the author chrisnegro
      Originally Posted by Rob Canyon View Post

      Chris,

      Just an idea... How about a customer testimonial...

      Cheers,

      Rob
      Good idea.... thanks for the tip Rob !
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  • Profile picture of the author Lexiranae
    Does this really work? I don't think I have ever paid to much attention to what is printed on the back of a business card. I mainly just keep them for the phone numbers and such and file them away for later use. But I guess if this would really work I would give it a try. Thanks for the input.
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    • Profile picture of the author Lance K
      Better question to start with...

      What's on the front of the card???
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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      • Profile picture of the author Dixiebelle
        Hey Chris: I think you have a great idea. Here's one that came to mind:

        Ask me how to make more money every
        month without selling a product.

        Dixie
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        • Profile picture of the author chrisnegro
          Originally Posted by Dixiebelle View Post

          Hey Chris: I think you have a great idea. Here's one that came to mind:

          Ask me how to make more money every
          month without selling a product.

          Dixie

          Hey ...I like that with the "services" being an optin form and Adsense!
          Signature

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  • Profile picture of the author davebo
    Banned
    [DELETED]
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    • Profile picture of the author Loren Woirhaye
      I'm finding the idea of a $7 referal commission unbearably
      cheasy in an offline context.

      This sort of thing is sometimes called "bird-dogging".
      It is covered in detail in "How To Sell Anything To Anybody"
      by Joe Girard.

      The difference is he was selling new cars to working-class
      people, many of them already customers of his.

      For your business-to-business efforts I would avoid it.

      for 1: the amount of money is very small and not enough
      to latch onto a person's greed. If they go to the effort
      of studying the plan they'll see it as MLM-like - and if
      MLM interests them they'll naturally start looking at other
      programs with more lucrative-looking pay plans and jump
      around and forget about yours.

      2: business people feel that referals reflect well or badly
      on themselves. Making it a mercenary equation may scare
      them off.

      I'm also wondering if you want to have a phone room of
      "consultants" working for you - because if this sort of plan
      actually works for you you might have way more work than
      you can handle. So - if you are going to implement a MLM
      type thing be prepared to "scale" your business to handle the
      volume it's success will bring.

      I'd bet on developing goodwill through effective networking
      and followup over such a motivation. Help another business
      owner solve his/her present problem by writing it down - taking
      it home, and going through your "tickle file" - then if you
      have another contact that can help the 1st person, you introduce
      them and they can do some business together.

      Then you make 2 friends. Reciprocity will follow if you do this
      consistently. Most business people will be far too disorganized
      to help you in such a pro-active way but your willingness to
      go out of your way to help them - and your superior organization -
      will make quite an impression.
      Signature
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    • Profile picture of the author chrisnegro
      Originally Posted by davebo View Post

      Not to sound harsh, but I think this is kind of a pointless conversation. Like someone else said, why does a business owner care about a $7 or 10% referral fee? I used to sell to small business owners, these people are so busy that it's hard to get them to do anything outside their normal business. YOu think they are going to think at their next lunch with some associates "Hey, i should bring up that marketing company. If I pitch these 5 guys and they sign up, I'll have myself a free lunch"

      Your better bet is actually showing these guys how great you are. Either by a reduced rate or for free. People underestimate how effective the word of mouth advertising is, but you actually have to be good at what you do. Don't expect viral or word of mouth just to happen because you incent people to do so.
      Yes...if you read above...I'm ABANDONING THE $7-$10 referral idea...instead...now I'm getting them to call me to how to get free advertising for life.

      P.S. One referral program I might do is to send a post card in the mail to give me a call how they can earn $100 per referral ....FROM THOSE THAT HAVE TRIED MY SERVICES.

      Warmest regards,

      Chris Negro
      Signature

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      • Profile picture of the author JohnMcCabe
        Originally Posted by chrisnegro View Post

        Yes...if you read above...I'm ABANDONING THE $7-$10 referral idea...instead...now I'm getting them to call me to how to get free advertising for life.

        P.S. One referral program I might do is to send a post card in the mail to give me a call how they can earn $100 per referral ....FROM THOSE THAT HAVE TRIED MY SERVICES.

        Warmest regards,

        Chris Negro
        Chris, pick up the Joe Girard book mentioned above. The man had it down to a science, and the chapter on bird dogs is worth the price of the book by itself. Girard got himself in the Guinness Book of Records for several years in a row for selling new cars one at a time.

        Just a friendly recommendation...
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  • Profile picture of the author wealthmaker2008
    I agree with Janet Sawyer way up at the top on Nov. 27th KISS. I think setting up the back of the card as more of a drop card is a better idea.
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  • Profile picture of the author Scott Woodside
    OTHER SIDE MORON
    Signature

    Scott Woodside

    The number 1 Choice for Audio Production!
    Member, Screen Actor's Guild
    http://www.scottwoodside.com

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    • Profile picture of the author chrisnegro
      Originally Posted by Scott Woodside View Post

      OTHER SIDE MORON

      Hey Scott...with all DUE RESPECT....calm down buddy. Try increasing your post count a little bit before puffing out your chest AND ACTING LIKE MORON. You have been a member in the last 2 months....

      Chris Negro
      Signature

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  • Profile picture of the author MaxReferrals
    Punch a hole into each business card using a hole punch.

    On the back of the card, place this...

    "Dial 888-XXX-XXXX 24/7

    Toll-free recording explains the meaning of
    the hole on this card, and the secret to
    generating consistent customers in your
    business."
    Signature
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