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Diet Email Database - What's it worth?

by rachelle123
7 replies
I used to run a very profitable diet product website 2yrs ago.. I still have the emails of all opt ins and subscribers/buyers..

What is the going rate for buyer email lists these days? I have over 20k.

Thanks,
Kim
#database #diet #email #worth
  • Profile picture of the author Michael Shook
    I would think that it kind of depends on their recent activity what it is really worth. You might need some kind of income proof that was directly related to sending emails to this to be able to show your potential buyers.
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  • Profile picture of the author rachelle123
    Thats not an issue.. I have all paperwork to prove that.. However, as stated the list is 2 yrs old.. but again.. they are buyers that want to lose weight and have bought a product more than once..

    But there will obviously be emails in there that are not working anymore..

    Does anyone know a place where I can contact to see what they are worth?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by rachelle123 View Post

    What is the going rate for buyer email lists these days?
    Prices for this sort of list can vary so hugely, according to how they were compiled, how well maintained they are, what contact they've had with the list-owner, whether they're buyers or just freebie-seekers, when the most recent mailing was done, what results it had, and other related issues, that it's impossible for there to be a "going rate", really.

    A regularly contacted/supported list of buyers might be worth 30 - 40 times as much as an abandoned list of free-downloaders, and so on.

    And then, in America of course, there's the whole Can-Spam question of whether and how anyone can legally contact them anyway, without themselves having opted them in.

    Sorry to sound unhelpful, but it's really not straightforward.
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  • Profile picture of the author GeorgeMHarrison
    Buyers count, subscribers don't. It's that simple. Subscribers mean nothing to you until they buy something, before that they are just sitting there. What the gurus are really talking about when they say the money's in the list is that the big money is in a responsive list.
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  • Profile picture of the author jwhitebiz
    The problem is freshness, most people emailing that kind of a thing like to email addresses from the last 6 months. I know a data broker that sells some data like this and charges about $2500 per 1 million, so at that rate, 20k would be about $50. So, its not going to be a ton more than that, but you might squeeze $200 out of it to the right person.
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    • Profile picture of the author JasonTai
      Originally Posted by jwhitebiz View Post

      The problem is freshness, most people emailing that kind of a thing like to email addresses from the last 6 months. I know a data broker that sells some data like this and charges about $2500 per 1 million, so at that rate, 20k would be about $50. So, its not going to be a ton more than that, but you might squeeze $200 out of it to the right person.
      Interesting info I would have thought that it would have been worth more. To the OP why did you stop using the list to make money ? seems odd that you would let a list like that just sit and gather dust
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      • Profile picture of the author theemperor
        Why not try to revitalize the list?

        One way is to send some emails to the list (say 1 or 2, so not to be accused of spam) to get them onto a new list.

        This could be your list, but then you end up with the same problem.

        So how about you do a JV where you send an ad to this old list, and someone pays $0.50, $1.00 or whatever for each "hit" they get. They can use this traffic to build up their list of fresh diet subscribers who opted in recently and are excited by their offer.

        You could set up more than one such deal to multiply the income, but be careful too many emails to this old list and you may be marked as spam. So word the emails carefully.

        E.g. you could get 10 JV partners. Send a single email saying you are closing down the list, and include the 10 links. Track clicks so you can charge the partners the correct amount. Say you get 1000 clicks you may get $500 or something like that.

        Then send a second email saying "this is the last email". On this you could offer them to subscribe to a fresh list of your own, or just give them a second chance to opt in to those 10 links.

        Then throw away the old list and forget about it. I know it is 20k email addresses, but the longer you haven't emailed them the closer to "spam" it will appear to those who subscribe to the list. Because they won't remember that they signed up!
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