Market Health Affiliate Please Advise...

Hi Qamar,

I am puzzled too! With some product it is even more complicated:
$40.00 CPA Coupon Offer
$45.00 CPA Paid Offer
50% Rev-Share Paid Offer
and I can not find an answer on their website either.

In general:
CPA (Cost Per Acquisition) is where an affiliate program pays you a set fee for every customer that you bring in.
Rev. share is where you get a %, of the traders revenue that they generate.
So CPA is for a short term, rev. share for a long term benefit.

But what about the Coupon Offer?

With the CPA Offer the customer pays a one time fee and you earn a commission based on that. So for example if the product is $80, you might get $40 - you get a flat rate per sale.

With the Rev. Share Offer, you get a percentage of what the customer buys. These offers try to make buying more look more attractive. So say they offer 1 for $70.00, 2 for $90, 6 for $150. Your percentage is generally 50%. So if you took this offer and the customer buys just one you will get $35. If you sold 6 to a customer you would get $75.00. But if you took the flat CPA offer you would get $45. So you have to weigh if you think your customers will buy just one (in which case you get $35) or if they will buy more (if you sell 6 you get $75.00)

With a coupon offer the customer pays a shipping and handling fee and then has a length of time to return it if they don't want it. Because these offers tend to be a bit easier to convert they usually pay out a few dollars less. So if the flat CPA offer pays out $45, the coupon offer may pay out $40. With this offer the customer can by request get a fresh supply every month of the product for a very low fee. So this can be popular.

They are apparently getting away from the trial offers which were automatic rebills. In those offers the customer was shipped a trial and then automatically rebilled each month at a low rate for a refill. With the trial offers you generally get a few bucks less than the flat fees as they were easier to convert.

Which should you select? It really depends on the offers. I generally look at them individually and ask myself what I personally would be more likely to do if I was buying the item.