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Why am I getting no traffic and therefore no sales?

by ghepburn
29 replies
Hey,
I started up my first site dcd775klcordlesspowerdrill.com (DEWALT DCD775KL 1/2-Inch 18-Volt Cordless Compact Lithium-Ion Hammer-Drill Kit) and made posts/articles to gather backlinks and I am now at the top of the first page for most of my keywords. However I seem to be getting very little traffic to my site and therefore I haven't made a sale yet. Am I doing something wrong?
Thanks,
Graham
#sales #traffic
  • Profile picture of the author SEOFocused
    no way! with that domain name, you sould be making 10 sales a day
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    • Profile picture of the author oldwarrioruser1
      Originally Posted by SEOFocused View Post

      no way! with that domain name, you sould be making 10 sales a day
      Why don't you go play in traffic?
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  • Profile picture of the author BacklinkExcellence
    Originally Posted by ghepburn View Post

    Hey,
    I started up my first site dcd775klcordlesspowerdrill.com (DEWALT DCD775KL 1/2-Inch 18-Volt Cordless Compact Lithium-Ion Hammer-Drill Kit) and made posts/articles to gather backlinks and I am now at the top of the first page for most of my keywords. However I seem to be getting very little traffic to my site and therefore I haven't made a sale yet. Am I doing something wrong?
    Thanks,
    Graham
    Uhm, are you serious? Look at your domain name...doesn't it look spammy to you at least slightly? If you were a potential customer and saw a site with that name, would you click on it?

    When trying to rank for your target keywords, you shouldn't only think of SEO, search engines and spiders but also of real human visitors.
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    • Profile picture of the author ghepburn
      OK I understand this now and that the domain name is a big mistake. Thanks for your help guys.
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      • Profile picture of the author sylviad
        I would add that it's a very targeted domain. Is there sufficient interest in that particular drill to justify an entire domain? I'd hazard a guess that the reason you are not getting traffic is because no one needs what you're offering. That, plus they might be more inclined to go to a well-known site for such items, like Home Depot or Dewalt or any other place that sells them.

        It's possible people only search for it online to find the nearest location to go and buy it or check it out. They might not want to buy online until they see it. Or they might not want to wait for it to be shipped.

        Being on the first page of Google does not necessarily translate into traffic. Rather, it simply shows that you have sufficient back links to come up in the search results.

        You might want to check your stats to see if that particular product is the keyword people are using to bring up your site. It's quite possible they are not using that keyword, but something a little more generic, depending on your back link anchor text as well as your site keyword density.

        Sylvia
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  • Profile picture of the author LarryHaywood
    Originally Posted by ghepburn View Post

    Hey,
    I started up my first site dcd775klcordlesspowerdrill.com (DEWALT DCD775KL 1/2-Inch 18-Volt Cordless Compact Lithium-Ion Hammer-Drill Kit) and made posts/articles to gather backlinks and I am now at the top of the first page for most of my keywords. However I seem to be getting very little traffic to my site and therefore I haven't made a sale yet. Am I doing something wrong?
    Thanks,
    Graham
    Hi Graham,

    It's really as simple as no traffic means no sales. If you target keywords that do not produce traffic for you then it doesn't really matter if you rank #1 for a kw. I myself have been in the same situation. It comes down to choosing keywords that have enough traffic yet you can actually rank high enough for. Sounds like maybe you should choose kws with higher search traffic while still low enough competition where you can rank.

    Also, when looking at traffic estimations for kws, remember they are estimates and that the estimated number of searches is split up among the top listings. I think I read something somewhere that it's like #1 gets around 50% of the searches, #2 and #3 around 25% of the searches, and the rest is going to the lower listings. The numbers may be off but you get the idea.
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  • Profile picture of the author stev0z
    That domain isn't so bad, it's the model of the drill he's marketing.

    If you're ranking for your terms then that is good, but people need to be searching for them. Use the Google adwords tool to see if there are people out there searching for your keywords https :// adwords.google.ca/select/KeywordToolExternal

    I'm too new here to post links... so just put that one back together!
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  • Profile picture of the author Don Schenk
    When I do a search for dcd775klcordlesspowerdrill, you come up number 1, because it is a direct match. How many people will search for dcd775klcordlesspowerdrill?

    However, if I search for dcd775kl, you come up on page one at #10. People may search for dcd775kl, but look at the competition above. There are sites selling the drill where people can order, and it is obvious they can buy at these sites.

    Your site doesn't give them the link to Amazon until the bottom of the page. People may not be reading that far down, and don't realize they can order from you.

    :-Don
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    • Profile picture of the author cookingdiva
      I think domain is fine but it is way too specific, unless someone is searching for it, no matter you can be #1, not many will visit you. I know this from experience, I was sitting one #2 spot for one keyword but only 68 searches were happening for that keyword, so I had to rethink keyword in to my planning.

      There is google keyword tool free which you can use to see how much your keyword is getting traffic. Just type in "google keyword" in search term. Good luck.
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  • Profile picture of the author Lazy
    While you were right to pick an exact match domain, yours matches TOO much. Users are looking for a shorter, more too the point URL.

    something like dewaltdrillreviews.com is much catchier to a potential customer.

    Cheers
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  • Profile picture of the author visimedia
    I have a suggestion:
    You might rank for the WRONG keywords. It's maybe like you see this keyword will convert and actually it brings lil traffic but not the right traffic that will buy this keyword (maybe).

    I think you have to find another related keywords with your website, drive traffic to it. More like buying keywords.

    ACtually I think you don't really need lots of traffic to make good sales, but you need targeted keywords that brings in traffic that're willing to buy your product.

    However, you have to test it, not guessing it.

    It's useful advice I think
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  • Profile picture of the author Rob Thayer
    First off, let's talk about the domain name. I understand you were going for very specific, long tail keywords and I'm not going to blast you for that. I would have used dashes here, to make it easier to read. This is ultimately a throwaway domain, so the dashes would not have affected the value of the domain itself. I would have also used the manufacturer name, since most ready-to-buy people would probably search for manufacturer + model number.

    I would agree with most and say that something like CordlessDrillReviews.com would have been a little more user-friendly, not to mention flexible. But I totally understand you were looking for the easy SERP ranking, and there's nothing wrong with that. Some may see it as "spammy" looking, but I think that point can be debated.

    I think the lack of traffic is not really a domain-related issue. I did a broad search on the model number and it's only getting 480 searches a month. I also did a Google search on that model number and your site is #10 in the SERPs. Low search volume and #10 ranking is probably your issue here, not the domain name.
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    • Profile picture of the author Devid Farah
      Ghepburn,

      Go to Google Adwords and use the Keyword tool.

      Set the results to exact. Then look up your keywords.

      Google will let you know just how much traffic those keywords bring in each month.

      If you have the number one spot in the results then you expect to get around 50-60 percent of the traffic.

      If the keywords don’t bring in a bunch of traffic overall or is not even listed in Google Keyword Tool, then you probably just chose a niche that doesn’t really have a lot of interest.

      Best,
      Devid
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      • Profile picture of the author sonic74
        ....try to target longtail keywords with at least 15.000 to 25.000 competitive sites and a lot of searches
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        • Profile picture of the author ghepburn
          Thanks everybody for your help. When finding a niche I understand I can use google keywords tool to check how many people are searching the keyword but how can I find out how much competition their is? Is their a tool for this or is it as simple as typing the keyword into google and looking through the sites on the first page?
          Thanks again,
          Graham
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          • Profile picture of the author Lazy
            Originally Posted by ghepburn View Post

            Thanks everybody for your help. When finding a niche I understand I can use google keywords tool to check how many people are searching the keyword but how can I find out how much competition their is? Is their a tool for this or is it as simple as typing the keyword into google and looking through the sites on the first page?
            Thanks again,
            Graham
            Hey Graham,

            Good question. If you want to know how much competition there is, type your phrase into google in quotes. it will tell you how many search results there are. You're looking for the smallest number possible. You'll rank much easier.
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  • Profile picture of the author Sleep
    If this was my site i would turn it into a cordless power drill comparison site, this would give you a far wider market, and would still work with this url, also i would consider going for more amazon sites, im in the UK but it still sent me to the us site, check out the 'Amazon Affiliate Link Localizer’ plug in
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    • Profile picture of the author cnrimgr1
      Yeah exact for me shows 170 searches per month- really low. Why not feature post that but then create more pages or posts about other drills and see if you can rank those pages/ posts number one for their terms. Even if it wasn't a lot it could add up with enough content ranking high for searched terms.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by ghepburn View Post

        Thanks everybody for your help. When finding a niche I understand I can use google keywords tool to check how many people are searching the keyword but how can I find out how much competition their is? Is their a tool for this or is it as simple as typing the keyword into google and looking through the sites on the first page?
        Thanks again,
        Graham
        Graham, I don't think it really matters how many searches there are or how many competitors. In this case, if you type in variations of your domain that real human searchers might use, you have some pretty heavy duty competition.

        Among the companies you are trying to compete with are Amazon, Sears and DeWalt itself. And even without the powerhouses, you are still trying to stand out among some pretty established sites with more content and more authority.

        For price comparison competition, check the Adwords that are running. Some of the better known shopping sites.

        Yes, it is as simple as typing the keyword into Google (without quotes or any other distraction) and looking who you're going up against. In this case, I think you're going to have a pretty hard time beating the guys you share that front page with.

        For "buyer keywords", your real competition is the other organic results on the first page, the paid ads, the related searches links, the search boxes and the back button. For some niches and products, you might be able to extend that to the top two or three pages.

        You can do all the fiddle-farting around you want with number of searches in quotes, allinurl or allintitle or whatever else comes up, and it won't matter.

        You have two jobs to do:

        1. Attract the attention of a human searcher trying to fill a want or need and

        2. Convince that human that clicking your listing is the most likely to get that want or need filled.
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  • Profile picture of the author hashbury
    If I were you I would have the site title match the domain name and get some back links with using your title as the anchor text. I would do my best to get it to number 1 in the serps and set and forget. You would only need 1 sale in a year to justify buying the domain name.
    Take what you have learned here and move on to your next site.
    Get the trial version of market samurai and use it for any further projects. It will really help you with your keyword research.
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  • Profile picture of the author thebitbotdotcom
    Just a side point. You could set that domain to redirect through your affiliate link to amazon, and then submit some articles that review that particular drill. You mentioned that that site doesn't get any traffic anyway. Write articles about Dewalt drills and review all of them and say something like: "the DMC1497 (hypothetical number) is a great drill, but the one I really recommend is down in the resource box below".

    When they click on your resource link, they are cookied and sent to Amazon. Since it is a redirect through a TLD, EZA and others should be OK with it. That way you could use this domain for just about any drill.
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  • Profile picture of the author bigpoppa3
    You might want to consider changing the color of the font for your "Click for the lowest sale price" so that it might draw the buyer's eye. When I looked at your site I missed your first call to action because it blended in with the drill below it.

    If you are intent on cornering the drill market, and have the money, why not try more than one drill site? Whatever you do, you've got a big task in front of you. Also, you've got time to build a following. Some things are not instant, such as success. Keep fine tuning your talent!
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    • Profile picture of the author Dwight Anthony
      It's probably that your KW searches for KW you target in your site don't get alot of global or local searches per month. Try keeping the domain and rewrite your content to be optimized to capture KW with alot of search volume >> over 10,000 and Little Competition. I use micro niche finder because i'm way to lazy to use the google external kw tool. MNF gives you more useful info as well.
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      • Profile picture of the author ghepburn
        When I search for a keyword on google and results appear what is seen as little competition?
        Thanks,
        Graham
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        • Profile picture of the author JohnMcCabe
          Originally Posted by ghepburn View Post

          When I search for a keyword on google and results appear what is seen as little competition?
          Thanks,
          Graham
          It's not so much about 'little' competition. You're going to get those ten organic listings regardless. What you want is 'easier' competition...

          You want to see, no offense intended, sites like yours in this case. Articles in article directories are usually a good sign.

          What you don't want to see is well-established, high authority sites, like the actual manufacturer, established affiliates with extensive review sites, big box retailers...pretty much what showed up when I searched a few key terms based on your domain name.

          There's also a bit of an art to it that comes with getting your nose bloodied a few times. so you're in good company.
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          • Profile picture of the author Michael Shook
            Originally Posted by JohnMcCabe View Post

            It's not so much about 'little' competition. You're going to get those ten organic listings regardless. What you want is 'easier' competition...

            You want to see, no offense intended, sites like yours in this case. Articles in article directories are usually a good sign.

            What you don't want to see is well-established, high authority sites, like the actual manufacturer, established affiliates with extensive review sites, big box retailers...pretty much what showed up when I searched a few key terms based on your domain name.

            There's also a bit of an art to it that comes with getting your nose bloodied a few times. so you're in good company.

            I have had my nose bloodied more than a few times doing exact mathc domain names.

            I do have a few that work really well that are EMD's but most of my sites are named in a wider way now. Like CordlessDrillReviews dot com. tha kind of thing.

            I have had first page rankings for keywords and virtually no traffic.

            It always takes a certain amount of clicks in order to make a sale. If you are not paying a lot for the hosting or anything else and you have the inclination, leave your domain set up. It is not going to hurt anything sitting htere while you take your new knowledge and move on to a new project.
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  • Profile picture of the author neteater
    i suggest u 2 use google adword to promote your product and dont forget about social media. And hope you are about to change your domain
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  • Profile picture of the author feliciayapsl
    Are you targeting this keyword 'dcd775kl cordless powerdrill'? It has no searches at all. If you are targeting 'dcd775kl', it has very low exact monthly searches. That explains why.
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