Subscription Pricing Help Needed
I was selling an e-book that I was getting an acceptable conversion rate on except the price of it was too low (and had to be low for reasons i don't have time to expound on) to make a large enough profit margin to make pursuit worthwhile. I have since decided on creating additional content including videos and new monthly drip fed content. While reading another post on pricing, i am killing myself trying to figure out the best pricing model for this. With the software I'm using I can't really a/b test pricing models, so your input is greatly appreciated.
My initial thought was to have $15 for 1st mo then $3/mo after that. I wanted to have a more expensive option for a downloadable option something like $25 for 1 mo then $6.mo after that.
I was going to leave it at those two options, but then upon reading some other forums, the monthly fee seemed to be discouraging to some people, so then I thought I could also offer $15 for 1st month and then $15 for 6 months and then $25 for 1 mo and $30 for 6 months.
Is that too complicated now? Is it even initially too complicated. Is it better to just do $30/$60 for 6 months?
Do you think one of these would convert better?
I initially was going to set them as the first month is more b/c someone is buying into a reservoir of pdf's they can freely download to save, and then the monthly fee allows them to continue to stream videos and get a new piece of content that month.
Anyway, I hate to be long winded, but any opinions would be greatly appreciated. I am still about a month out from re-launch so I am trying to get all my ducks in a row now. Thanks for reading.
My initial thought was to have $15 for 1st mo then $3/mo after that. I wanted to have a more expensive option for a downloadable option something like $25 for 1 mo then $6.mo after that.
I was going to leave it at those two options, but then upon reading some other forums, the monthly fee seemed to be discouraging to some people, so then I thought I could also offer $15 for 1st month and then $15 for 6 months and then $25 for 1 mo and $30 for 6 months.
Is that too complicated now? Is it even initially too complicated. Is it better to just do $30/$60 for 6 months?
Do you think one of these would convert better?
I initially was going to set them as the first month is more b/c someone is buying into a reservoir of pdf's they can freely download to save, and then the monthly fee allows them to continue to stream videos and get a new piece of content that month.
Anyway, I hate to be long winded, but any opinions would be greatly appreciated. I am still about a month out from re-launch so I am trying to get all my ducks in a row now. Thanks for reading.
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