Best Way To Attract Affiliates To Your Product

7 replies
Hey all. I'm wondering what advice you can offer when it comes to attracting affiliates to promote a new product? Obviously you can't just list it on clickbank and watch the masses flock to it - what are some steps you can take to drum up interest?

Thanks!
#affiliates #attract #product
  • Profile picture of the author onera
    If you have web site related to the same niche, you can advertise in your web site. You can also use PPC for recruting affiliates. If you have a mailing list, you can make use of that also.
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  • Profile picture of the author Jared Alberghini
    You should check this post out: http://www.warriorforum.com/main-int...ffiliates.html

    - Jared
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  • Profile picture of the author callmestrip
    It is not about how many affiliates you get...its the quality of the affiliate. Go to the JV section in this forum and request joint ventures and list the niche for your product.

    You need to find someone that has a large responsive list which is very tough if you are up and coming because you offer nothing really to them since you have no list.
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    • Profile picture of the author Jared Alberghini
      Originally Posted by callmestrip View Post

      It is not about how many affiliates you get...its the quality of the affiliate.
      Exactly... most of your affiliates won't amount to anything... you need to find 'targeted, motivated' affiliates.

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      • Profile picture of the author ScottBoyd
        First of all it has to be a high quality product that converts well to attract buyers, affiliates, and JV partners. If you want any affiliates with a large list to participate you have to have a smoking product, high converting landing page, and a great offer. To attract newbie and intermediate affiliates you need a killer affiliate center packed with a ton of tools and resources.

        If you use ClickBank and offer a commission to affiliates of 75% and 85% you would pay affiliates the additional 10% per sale via PayPalâ„¢ (CB max is 75%) on a weekly or bi-weekly basis. Though this leaves you with only 15% the important thing is building your email list for selling future products at a much higher profit.

        Offer a bonus program, which could be a 60" flat screen for so many sales, or it could be a cash bonus paid out via PayPalâ„¢. Some publishers offer 100% commission and make the money on the back end when you sell future products to your list.

        Offer an affiliate commission/bonus of 100% (25% payable by PayPal) and offering the buyer a one time offer (OTO) by setting up a second product within ClickBank, or your preferred partner, and offering a lower commission to affiliates for the OTO. You may not make anything on the sale of the first product, but can rake it in with the OTO while building your list.

        Use search engines, such as Googleâ„¢. Search for your keywords and look at the PPC ads on the right to see who is promoting, and spending the most on ads, in your niche market. You should copy and paste the display URL into your browser so that the affiliate doesn't pay for your click, as you have no intention of buying the product. Find the contact information for the affiliate and send them an invite to check out your offering while pointing out how your product offering would benefit him or her.

        Go to EZineArticles.com and do a search for your product. Look through the search results and determine who is a prolific promoter of products in your niche market. Beware that just because a writer is prolific doesn't mean they are effective. Check out the links in their resource box and see if their blogs and websites are actually receiving traffic from their article marketing campaign. Again, contact the affiliates with potential and get them onboard.

        Use affiliate software programs or you can outsource the job to cut your affiliate search time down, you can use affiliate software programs that can locate your affiliate for you. Of course this will require a small amount of cash, but this is such a small price to pay to get affiliates in the quickest amount of time as possible.

        Another option is to hire a freelancer to do the above tasks to seek out potential affiliates and JV partners and have them send a boilerplate email. You can pay the freelancer by the hour, or better yet by the lead to keep him or her motivated. Set them up with a special email address for the freelancer and this particular task.

        If you are looking for JV partners a big list for a pre-launch that is a different story/strategy.

        These are just a few thoughts.
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  • Profile picture of the author Loren Woirhaye
    LIE. tell them it sells itself and lines their pockets
    with cash.

    Short sales cycles are attractive. The bigger the commission
    and the clearer the market the more motivated they'll be by
    bald greed.

    I'm being a little sarcastic. I don't advocate lying. You
    need an offer to good to pass up. You need to sell the
    affiliates on working for you just like you need to sell
    a customer on buying from you.

    Write a great salesletter for your affiliates. Offer
    rewards, Splifs, bonuses, phone coaching. Make
    it easy. Trigger GREED.
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    • Profile picture of the author vic_msn
      convert buyers into affiliates buy letting them know they can earn some xx% of the sale made through their referrals.

      Also a second-tier affiliate commission would help.
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