18 Important Search Engine Optimizing Off-Page Factors
The highest priority factor is ranked 1.
The first 7 are not really off-page but they are really important.
Site/Domain requirements:
1. The age of a domain - The older the better, this will make it a lot easier to get high ranked.
2. The Google Trustrank of a domain - Is your website reliable?
3. The history of your website - How was your websites performance in the past? Think about updates, bookmarks, direct visits, clicks of the SERP's. The greater, more, the better
4. The IP-address and location of the webhost - For example, I want to create a Dutch website, then it helps to get a Dutch webhoster as well.
5. The amount of new pages.
6. The amount of exact searches to your domain or company name - For example you have a website called ''donkeyking'', people search on that phrase then it will help you getting better ranks.
7. Is the website registered for Google's webmastertool? - It doesn't affect your SEO ranking's, but it does brings a lot on the table.
Incoming Links
1. Keyword added to the anchor text in the backlink - Very important.
2. Link popularity - The incoming links, you'll need quality and quantity.
3. Relevant incoming links - Are they related to your website.
4. Age of an incoming link.
5. The text around the incoming link - Is it related to your website, think of related articles or a short description
6. The link popularity of the page where your incoming link is located - The higher the PR the better.
7. Location of your backlink - Is your incoming link located in the footer, body or header? The higher placed (header) the better!
Social Media:
1. Facebook and Twitter - They are official SEO factors, links getting shared on Facebook and Twitter do get your website a better ranking.
Miscellaneous:
1. Google PR - This was very important few years ago, it still does have a priority but not very minimum.
2. Xml - HTML Sitemap - Communicate with Google using Google's webmastertool
3. Robots.txt - Google's robot always scans this file, be sure to have this file on your server
The first 7 are not really off-page but they are really important.
Site/Domain requirements:
1. The age of a domain - The older the better, this will make it a lot easier to get high ranked.
2. The Google Trustrank of a domain - Is your website reliable?
3. The history of your website - How was your websites performance in the past? Think about updates, bookmarks, direct visits, clicks of the SERP's. The greater, more, the better
4. The IP-address and location of the webhost - For example, I want to create a Dutch website, then it helps to get a Dutch webhoster as well.
5. The amount of new pages.
6. The amount of exact searches to your domain or company name - For example you have a website called ''donkeyking'', people search on that phrase then it will help you getting better ranks.
7. Is the website registered for Google's webmastertool? - It doesn't affect your SEO ranking's, but it does brings a lot on the table.
Incoming Links
1. Keyword added to the anchor text in the backlink - Very important.
2. Link popularity - The incoming links, you'll need quality and quantity.
3. Relevant incoming links - Are they related to your website.
4. Age of an incoming link.
5. The text around the incoming link - Is it related to your website, think of related articles or a short description
6. The link popularity of the page where your incoming link is located - The higher the PR the better.
7. Location of your backlink - Is your incoming link located in the footer, body or header? The higher placed (header) the better!
Social Media:
1. Facebook and Twitter - They are official SEO factors, links getting shared on Facebook and Twitter do get your website a better ranking.
Miscellaneous:
1. Google PR - This was very important few years ago, it still does have a priority but not very minimum.
2. Xml - HTML Sitemap - Communicate with Google using Google's webmastertool
3. Robots.txt - Google's robot always scans this file, be sure to have this file on your server
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