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"Ready to buy" search terms

by matt5409
3 replies
Hi everyone

I was thinking about what mindset an online shopper needs to be in to qualify as "ready to buy". You know, we all get visitors that just want a browse but if you're an affiliate and cookie time is of the essence, you don't want to attract browers, you want people with their wallets/purses open.

I have done a little keyword research for some blog ideas, but I always end up swaying toward the high volume terms which are too vague and don't attract the right people. So that got me onto thinking I need to target specific longtail phrases for people who already have an item in mind, but even then, they may be just be browsing or at best, comparison shopping.

Search terms with "buy xxxxx" in them don't work either, because from my research hardly anybody searches this (with the words I've tested at least).

So how do you find people that are looking to buy? Obviously this is niche and site dependent (to an extent) but I would like to hear from people that have tracked users from source keyword to actually buying, to get an idea of the kind of words they use. I read a while back that the length of a longtail effects buying habits, i.e. 4 word search term equates to X% conversion etc.
#ready to buy #search #terms
  • Profile picture of the author petevamp
    Originally Posted by matt5409 View Post

    Hi everyone

    I was thinking about what mindset an online shopper needs to be in to qualify as "ready to buy". You know, we all get visitors that just want a browse but if you're an affiliate and cookie time is of the essence, you don't want to attract browers, you want people with their wallets/purses open.

    I have done a little keyword research for some blog ideas, but I always end up swaying toward the high volume terms which are too vague and don't attract the right people. So that got me onto thinking I need to target specific longtail phrases for people who already have an item in mind, but even then, they may be just be browsing or at best, comparison shopping.

    Search terms with "buy xxxxx" in them don't work either, because from my research hardly anybody searches this (with the words I've tested at least).

    So how do you find people that are looking to buy? Obviously this is niche and site dependent (to an extent) but I would like to hear from people that have tracked users from source keyword to actually buying, to get an idea of the kind of words they use. I read a while back that the length of a longtail effects buying habits, i.e. 4 word search term equates to X% conversion etc.
    One thing you might also consider is taking advatage of googles keyword tool and showing how much people are paying for ad space on google. If you are picking long tail keywords that get a good ammount of searches and have a average cpc of atleast 1.00 The traffic should turn out to be rather profitable in the long run especially if you can get to that top page.

    Also if you use market samuri then pay attention to the oci section. It will tell you how likely they visitor is to buy what you have to offer if they come to your page through the search term. Hope this helps I my self have run into the same problem as you in the past. However this is how I changed my keyword research process and it has helped alot. I wish you the best of luck.
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    • Profile picture of the author petevamp
      Oh I also forgot I do not know what niche you are trying to target. But typically I only go for search terms that show 1000 exact searches or more a month with the 1.00 cpc. Then to narrow it down so that I know I can get on the front page of google. I also make sure that the search term doesnt have more the 10k competing pages. Just search each possible search term in google with allintitle:keyword If google shows less then 10k competing pages it is rather easy to get that front page listing with very very minimal links.
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    • Profile picture of the author Michael Shook
      Ther is no harm with incorporating the word "buy" inot the body of the content on your website. If you are doing autoblogging, you will have to do some manual work to get this into your text.

      I have had some success with "discount", "deal", "bargain", "affordable". These are ideas that people search for even if the phrases themselves do not show up in the search tools.
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