Heated Discussion Leads to Target Audience money comparison
The basics go like this:
Based on a WSO that happened here, he was trying to state that a person creating a product could indeed make more money to market it directly to consumers then they would to market it here to the Warrior Forum.
His argument is that if you create "product A" and market it directly to consumers then you can make more money then "selling product A to marketers (lets call us distributors for this ),
After much debate, I finally made this point to my brother.
When creating any product, you have to sell your product to the "known audience" not to the "largest" audience. The analogy I used is shooting a gun or bow and arrow.
When target shooting or hunting you aim for a specific target. Anyone who simply goes into the woods and starts shooting randomly is not likely to hit anything worthwhile.
While I agree that there is a POTENTIAL to earn more money marketing one product to everyone on the planet, the truth is that you have to aim for a much smaller audience, especially if it is a new product or you are a new marketer.
Potential alone is not the same as actual earnings.
Imagine if you will the target on a wall. You aim for the bulleye, and are happen to hit any ring on the target. An arrow into the wall is still a miss.
You don't need to hit a bullseye everytime, just hit the target.
This applies directly to IM. Many people want to create a "one shot center bullseye" on the first shot. It just won't happen.
At the same time, you cannot just randomly take shots in the dark hoping to hit something that is worthwhile.
In truth, you must narrow your sights in on a target that is small enough, but not too small.
For instance, target your product too narrowly and you limit your sales potential because not enough people need your product. Target too large of an audience and you risk never really getting noticed by the actual target audience. Think of this as being a drop of water in an ocean of products. It could easily be missed.
By targeting a product to a known target audience, in this case we were discussing an wso being sold here, the point is you are marketing to a known market. Those who need the product can use it.
Focus on making your products meet specific needs of a specific market audience. If your not earning money, either consider making your focused niche even more specific or potentially less specific.
It is easier to sell a product to a "known market" compared to an unknown market. No one starts a company today and has it as a mega power tomorrow. By starting out small, you can market to your audience, build upon successes and earn some money.
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JohnMcCabe -
Thanks
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ObsidianKnight -
Thanks - 1 reply
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JohnMcCabe -
Thanks - 1 reply
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ObsidianKnight -
Thanks
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