How to Market a Murder Mystery?

I would definitely put out a press release to all of the free press release sites out there. There may even be some sort of press release auto submit software. Google it.

Press releases are good. You will also want to have a website dedicated to the book, to find places where the murder mystery readers hang out (forums and promotional websites), and to find bloggers who review murder mysteries and give them a review copy of your book.

Create an account on the forum and chat about your book. Put banner ads or other advertisements on as many of the promotional sites as you can. Offer to write an author guest post on review blogs for additional exposure. Readers love getting to know more about an author -- interview yourself.

Start collecting email addresses from people who visit your website and send them something special for signing up--maybe a secret chapter that either didn't make the final cut or one you wrote after the story was finished/published. Make it something only your subscribers get access to.

There are a few ideas for you. Good luck!

Tina

You're welcome.