When people ask you to JV

by Dana_W
29 replies
I haven't been on the Warrior Forum or in internet marketing for very long, but since I wrote my Twitter ebook I've noticed a lot more people asking me to consider JV opportunities.

Here's my take on it. If I don't know the person at all and have had no prior dealings with them whatsoever, this makes me a little nervous. I know I'm a relative unknown also, and I know it's hard to start out from this position. But still.

If I JV with someone or partner with someone, I am basically giving my wholehearted recommendation about them to the world. I am saying this person is trustworthy and can deliver the goods. If the first time I've ever dealt with this person is when they sent me a message suggesting a JV, how can I possibly know this? Of course I can't.

Once I've been communicating with someone for a little while, emailed them, read through their posts on here and gotten to know them better, it's a different story. I can get a feel for them and whether they are someone I could and should work with.

What about the rest of you? How do you determine if a potential JV partner is someone you want your name attached to for internet eternity?
#people
  • Profile picture of the author Alican Yenidogan
    Well if the guy delivers what s/he promises and if it is a good deal, I would put my name under it. Don't really care if I know him, his sons name, how much he makes or anything else. This is business, not a hand to hand relationship


    I've read what you think on this before on this forum but never really answered to any of them but I disagree with you on this one. All you need to know is, does he deliver what he promises and is it good enough to promote (the product, support and convert & refund rates) but of course I respect your ideas.

    This is for JV, not partnership. For partnership, all I would ask is honesty and put something new that I'm not good at to the table. Usually, I create the products and my partner(s) take care of marketing part.


    Alican
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  • Profile picture of the author John Taylor
    Originally Posted by Dana_W View Post

    Once I've been communicating with someone for a little while, emailed them, read through their posts on here and gotten to know them better, it's a different story. I can get a feel for them and whether they are someone I could and should work with.
    Dana,

    That looks like an answer to your question to me.

    At the end of the day, it's your choice. You need to decide
    your own selection/acceptance criteria.

    I get several JV requests, I try to do my due diligence by
    researching a potential JV Partner's background before making
    my decision.

    I take my time, I don't allow myself to be pressured by other
    people's deadlines.

    John
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  • Profile picture of the author dsmpublishing
    ive done jvs as both the list owner and product owner and i base it on gut feeling most of the time. i do agree with you though i dont want to know everything about a person first but you still need to know so much i.e. as the list owner is the product any good as if its a crap product what will your mailing list thing of you. our list is our money so why would we want to bring it down?
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  • Profile picture of the author Dana_W
    I understand what you're saying, and I don't need to know my JV's partner's personal life, the name of his dog and where he shops, etc., but the things that you mention - whether he can deliver what he promises and is good enough to promote - I don't feel I can deduce that instantly from an email or DM. And if it turns out that I JV with someone who ends up being a scammer or incompetent, that association can stick with me for a long, long time.
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  • Profile picture of the author Alican Yenidogan
    Just buy a product from him and ask for a refund for any reason. Especially a stupid reason like "Well I want my money back, I didn't like your report/product at all". Worst scenario, you won't get your money back, best one? You'll have a partner that you can trust

    Alican
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  • Dana I understand your concern, but you need to investigate
    your JV partners a little. It's the cost of you doing business
    online.

    See if I felt like I was not sure about him or her, I would ask him
    or her if he or she minded if I investigated him or her a little.

    You can get a background profile for about $25 to $50
    through a Private Eye Investigator. If you need one
    email me and I will provide one for you that I use to
    use when I had my limo company.

    See I had to do this when I was a limo owner I had no
    choice in the matter it was a law in Fl.

    My best
    Frank Gorka

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    Learn How I ranked over 100 Keywords on the first page of Google In The Jewerly Industry for a Opal Mine In Australia 423 208 8099 Ask For Frank Gorka
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    • Profile picture of the author Steven Wagenheim
      Dana, this is a tough subject. I've developed a system where I could get
      any JV I wanted, though I don't abuse it. However, being on the receiving
      end is a different story.

      When you approach somebody, you're in control at least as far as who you
      are choosing to deal with. But you can't control somebody approaching you.
      All you can do is say yes or no.

      Sometimes it's easy.

      If somebody with a well known rep like a Frank Kern or John Reese approached
      me (like that's ever gonna happen ) it's a no brainer.

      But if somebody who isn't so well known approaches me, then there are
      risks. You don't know whether they'll be trustworthy or not. You don't
      know if they'll deliver on their promises.

      So research is in order. And you're going to want to have a contract
      drawn up to protect both parties.

      I have sought after and accepted very few JVs in my life. To be exact, I'd
      say there have been 3 whole ones. That's it. I am VERY picky.

      Ultimately, at the end of the day, YOU have to do what is best for YOU.

      There is no right or wrong here and any time you get into a business
      relationship with another person, there is a risk.
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      • Profile picture of the author Kevin Riley
        Originally Posted by Steven Wagenheim View Post

        If somebody with a well known rep like a Frank Kern or John Reese approached
        me (like that's ever gonna happen ) it's a no brainer.
        That depends on what kind of JV. I'm not about to work with either of these guys just because of their name. The goods have got to be right. Got to be a fit with what I do.

        If it's an interesting project, I'm just as likely to work with Jane Doe than Kern or Reese.

        Never let your common sense be befuddled by a name.
        Signature
        Kevin Riley, long-time Warrior living in Osaka, Japan

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        • Profile picture of the author Dana_W
          Originally Posted by Kevin Riley View Post

          That depends on what kind of JV. I'm not about to work with either of these guys just because of their name. The goods have got to be right. Got to be a fit with what I do.

          If it's an interesting project, I'm just as likely to work with Jane Doe than Kern or Reese.

          Never let your common sense be befuddled by a name.
          For instance, Kevin Riley approached me wanting to JV on promoting a line of hamster mankinis, and I said, Kevin, I don't care how famous you are - that is just not right.

          I'm not saying I don't want to JV with anyone - I absolutely do. I'm just saying that in my opinion, once I partner up with them, anything they do reflects on me - and vice versa of course.

          JVs can be hugely beneficial - I mean, you are doubling your list, basically, and getting the benefit of someone else's rep as well as yours - but I would really strive to only JV with people who have a good reputation.

          So I would certainly at least do some basic internet searching before I committed to a JV with anyone.
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          • Profile picture of the author Kevin Riley
            Originally Posted by Dana_W View Post

            For instance, Kevin Riley approached me wanting to JV on promoting a line of hamster mankinis, and I said, Kevin, I don't care how famous you are - that is just not right.
            Your loss! These are very stylish mankinis and you'll be wishing you'd gotten involved when you start seeing them in Vogue. We're already dominating the runways in Lower Slovbodiskan. Next, Paris.
            Signature
            Kevin Riley, long-time Warrior living in Osaka, Japan

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        • Profile picture of the author David_Thompson
          Originally Posted by Kevin Riley View Post

          That depends on what kind of JV. I'm not about to work with either of these guys just because of their name. The goods have got to be right. Got to be a fit with what I do.

          If it's an interesting project, I'm just as likely to work with Jane Doe than Kern or Reese.

          Never let your common sense be befuddled by a name.
          Mr Riley,

          again solid advise my friend, I think too many people get carried
          away with the big names and not really focus on what the offer
          is about and whether it fits what they are doing.

          --David
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          JV partnership wanted, Lets grow your list for free. Nothing to do with giveaways. PM Now
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  • Profile picture of the author lakshaybehl
    Dana!

    Seeing you after a long time... Maybe its the time zone differences. But good to see you around again.

    You are recommending the product if you like it. And if ytou are not really sure about who this person is, then a little bit of research is in order. Now if I create one good product and I ask you to promote it for me, that would not guarantee all my other products are good as well.

    So what do you do? Well, this is whow I do it.

    1. Look at how push-button have they made it for you... how much research have they done about your business... Try to know how they came to know you. How much do they understand your business model? Were they able to write emails that match up with your style?
    2. Look at the other options (ie other products that you could promote at the same point of time) you have... How much money you will make out of it.
    3. Ensure that this product works.
    4. Look at some of my other products and make sure they work too.
    5. Ensure that you are building a business relationship which will last longer than the duration of this product. Synergy is the key!
    6. Look at who else is promoting/recommending/testifying the product.
    7. LAST STEP: Expect reciprocity, but do not ask for it. Instead check if it comes to you automatically. When I need to decide between two or three people, I prefer to promote the one who offers to promote one of my product.


    That's how I go about it...
    -Lakshay
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  • Profile picture of the author Steven Carl Kelly
    I've never done a JV, despite many requests. I don't really intend to, either.
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  • Profile picture of the author JayXtreme
    I think this is where the "definition of a JV" gets a little blurry...

    People are now saying they want you to "JV" when really they want you to use your social standing power to get their message out, so essentially you are only an affiliate.

    But your question still stands Dana.... and the JV request could be an actual JV request..

    The JV requests I get from the WF and around all day long are comical to say the least, if somebody PM's me telling me they will offer me a "massive"(lol) 60% on their product if I "JV" with them, what they are really saying to me is:

    I will offer you the basic affiliate commission in return for some leverage because you are known and respected around the industry...

    Pick wisely Dana..

    YOU hold the better cards here.

    I know 100% that some of my buyer lists will give me some amazing conversions on almost any product in the IM niche, but that doesn't mean I am going to expose them to any product on my recommendation, it takes something real good to get a promo with those lists for me.

    Don't judge someone totally on their forum participation, but it is a good indication of how they carry themselves..

    Do your research, and be sure that they know the offer isn't that special but you are going to consider because you do see the benefit(IF you see the benefit, if not it's a different story).

    Peace

    Jay
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    Bare Murkage.........

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  • Profile picture of the author Dana_W
    I am sure that the reason that your lists convert well is because you carefully consider what you recommend to them, Jay!
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    • Profile picture of the author Steven Wagenheim
      Let me add this. I think it's fair to say that a few people here know who I
      am.

      Ask anybody here at this forum and see how many people I have approached
      for a JV.

      You'll have a long search to find anybody.

      Would I like to? Sure, but I respect people's time. I understand that their
      life and their business doesn't revolve around me in any manner shape or
      form. So, if I come to somebody with something, I better have done my
      research first and make damn sure that I have an idea or a product that
      I'm 99% sure they're going to want to jump on.

      And I expect those approaching me to take the same time to do the
      same amount of research and make an attempt to know something about
      me.

      This is why I was more than happy to promote the last product for
      somebody here that I did. It was a perfect fit, and as a result I made 50
      plus sales for this person and made a nice chunk of change for myself as
      well.

      Too many marketers don't think. They just react. They have a product
      or idea and think that the whole world is going to want a piece of it
      because it's theirs.

      I have no such illusions. Next year when I come out with my next big
      launch, I will approach maybe a handful of people. For one thing, I want
      people promoting it who I know I can trust not to spam the crap out of
      the outside world and actually be responsible with their promotions. I only
      know a few people personally that I would trust with such a launch and I
      assure you, they will be contacted and they will be made an offer that
      will be in line with their business and one that will be profitable for them
      to promote. It will be as close to a no brainer as you're going to get.

      This is why I rarely get turned down when I approach somebody. I make
      sure I keep the most important thing in mind.

      What's in it for them?

      If everybody will just get this one principle, there'd be fewer people
      bitching about getting emails from folks pitching the most lame offers in
      the most lame ways.

      Okay, I'm getting off my soapbox now.

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  • Profile picture of the author mikecowles
    Hi Dana,

    I think it definitely should be taken seriously, but doesn't necesarrily mean you need a background check. If you have referals from people you know and their product looks good, I would say go for it. However, since there is still a chance that they will flake out on you, I would promote it a little differently. "I just heard about this and it looks great..." vs "Joe is my best friend..."

    If someone is new and is approaching someone established, I suggest sweetening the deal and have your cards in order to increase your odds.

    ~Mike Cowles. <><
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  • Profile picture of the author Chris W. Sutton
    In all honesty, I don't JV with anyone! To me, it's not about the money... it's about the relationship. Over the years I have gotten to know a lot of good people and developed a relationship with them and, to me, that is what it is all about!

    I guess you could call it relationship marketing but I don't develop these relationships for financial gain. I develop these relationships because I want friends and I want to be a friend.

    I don't do JVs with anyone but I do work a lot with my friends!
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    • Profile picture of the author arramal
      It's all about the product. Reputations can be ruined in an instant. Especially in this realm; where people pop-up every second. You need to stick with what you believe in and if you get the offer to JV you should do it on the reputation of the product, not the person behind it.

      T
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    • Profile picture of the author John S. Rhodes
      Originally Posted by Chris W. Sutton View Post

      In all honesty, I don't JV with anyone! To me, it's not about the money... it's about the relationship.
      Ah yes, the relationship...

      What if they buy you some chocolates and flowers? :-)

      Or, maybe a case of beer and a sheet pizza? ;-)

      ~ John
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  • Profile picture of the author Dana_W
    Wow, Steve, how did you get that soapbox in your post? I want one!
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  • Profile picture of the author Dana_W
    Hmm. I should rethink the Hamster Mankini JV, perhaps. Although I hear PETA has been threatening to stage protests at the runway shows because the hamsters are suffering chafing.
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    • Profile picture of the author VegasVince
      I'm gonna bite on this thread because I'm a fan of Dana W....and because I figure I owe her an honest opinion in exchange for all the time she spent patiently teaching me different IM gimmicks that most of you take for granted.

      In exchange for her help....she got my foul mouth...bad sense of direction...at least one half-assed steak dinner....and at least one phone call way too early in the morning. (Sorry Dana....I was drunk)

      But at least THAT RELATIONSHIP..... WAS A TRUE JOINT VENTURE. It wasn't perfect...but it was honest.

      At what point did a JOINT VENTURE become a "JV" on this forum ?

      Does anyone really even know what the hell a Joint Venture is? Or do you'se people think "it's something you sell on Click Bank?"

      At what point did a verb become a noun, here?

      Because most of what I read here about JV's aint got nothing to do with Joint Ventures.

      Here's Vegas Vince's definition of a Joint Venture....

      A mutual relationship that benefits both parties and leverages their respective talents for financial gain...and if the other party is a hot female so much the better.

      And while you IM'ers can cookie cutter your adsense, adwords, and autoresponders...a lot of you'se better realize that joint ventures aint ever gonna fall in that category. No matter how hard you try.

      Joint Venture: It's not a bell. Or a whistle. It's a relationship.

      That's why so many uptight IM'ers never manage "to get it."

      Cuz they can't seperate "product" from...."people."

      They figure they can take their concept of a "JV"....and "box it up" and "send it off" en masse. It doesn't work. Because that's not a joint venture...that's a mass email lookin' for suckers to promote your stuff without you having to do much but collect the check. Capiche!

      That's why so many people fail at approaching Joint Venture partners...cuz they DON'T look at them as partners...they see them as a mailing list and a numbers game. Sad. True.

      Most see Joint Ventures as a JV....a "medium" to sell their shit. True.

      They see them as some third party object...that they pound with canned email responses pulled from some bogus $7 ebook on the Art of JV's. And the guilty know who you are!!!!!!

      So with that...let me answer Dana's op question.

      A true joint venture...much like falling in love....JUST IS.

      It doesn't require a lot of thought. No questions. No lies. Just is....

      Anything less then that.....pass and move on.



      xxx Vegas Vince

      Legend.
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  • Profile picture of the author dsmpublishing
    the think with jvs is it can also go wrong. i met a IM whos out of the business now and he had organised a jv with an ebayer and after the jv was requested and they had sent out the email to his list it turns out that he hadnt looked into what the jv what offering for sale and was just jving with someone selling gambling tips!!!

    thats why you need to check them out to certain amount what product they are selling but i dont know everything about them.

    on the other hand instead of searching the net for jvs i have a personal list of several im's ive jv'd with and i just send them an email when i have a new product to launch. They are all satisfied from previous times and are happy to do business with me.
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  • Profile picture of the author sparrow
    Its all about common sense, do what is right for you period.

    Ed
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  • Profile picture of the author Dana_W
    Hey Big Mike, back from Ouzo land! Good to hear from you. Yeah, when I mention personal life - if someone is letting their personal life affect their professional life, that's certainly going to be a problem. That's one reason I want to get to know someone before I agree to partner up with them in any way. I think when you've had some conversations with someone for a while, you can get a pretty good idea of what they are like in general, including how reliable they are and how likely they are to follow through on what they say they will.
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    • Profile picture of the author countonuspr
      The best thing to do is research the offer and research the person through Google. It is nearly impossible to know every person in this niche personally, but what really helps is attending live events and getting to know people through them. I have met many tremendous JV partners through live events, and have also been introduced to awesome products to promote through them as well.
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      Paul Counts, Host of the "Count On Us Internet Profits Radio Show"
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  • Profile picture of the author Chris W. Sutton
    Ah yes, the relationship...

    What if they buy you some chocolates and flowers? :-)

    Or, maybe a case of beer and a sheet pizza? ;-)

    ~ John
    Same thing! Anyone who buys me chocolates and flowers along with beer and pizza instantly become my friends. I CAN be bought!
    Signature

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  • Profile picture of the author Dana_W
    Good analogy - don't just show up at my inbox, wanting to partner up! Jeez, at least offer a girl flowers and dinner first.
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