5 replies
Hi,

I'm using Wordpress, as many of you, for promoting products and I was wondering if it makes any difference when creating a post to use the excerpt field? So the reader has to click on the "Read more..." link to read the whole post.

I mean, does it have any influence on how the pages will be indexed?

should we use the excerpt or display the full content of the post instead?

Thanks for your opinions.
#excerpt
  • Profile picture of the author Mission0ps
    The except field will be what the reader see on a google search as the description to the post.
    It's good for it to be unique from your actual post. and no certainly not your whole post goes in there.

    It's almost a teaser intro ... Hope that helps -
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  • Profile picture of the author Kezz
    How the excerpt effect your site depends completely on your theme.

    Usually, a theme uses a little PHP snippet that says: the_content

    Wherever you put this snippet in your theme, the content of a given post shows up.

    Alternatively, you can use a PHP snippet that says: the_excerpt

    If a theme uses the_excerpt instead of the_content in areas such as your homepage or copy pages, the excerpt will show up instead of the whole article.

    To find out of your theme uses the_content or the_excerpt you can do one of two things:

    1. Go to Appearance > Editor and look at your index.php file

    2. Throw an excerpt into one of your posts and see if it makes any difference to what shows up on your site.

    As far as helping your site get indexed, install All-In-One SEO and add a 160 character summary to the description field that acts as an advertisement for your article.

    If and when your article gets indexed, this meta description will be what shows up in Google, and hence what you write here can often determine whether or not people click through.
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