Double Opt In Question - Need Some Peoples Opinions...
I've been doing some testing with getting people to double opt in as oppose to just having them single opt in. Now I get the differences and the benefits of having people double opt in but I'm finding that I'm losing a lot of the leads that I've gathered because people are not confirming.
I'm getting something like 1 or 2 out of every 10 leads actually double opt in. Now this seems like a massive lose in conversion.
So I was wondering what other people are getting in the way of their double opt ins? What's the ruff matrix for people actually double opting in? Is it about 20% confirmed or do people tend to get better like 50% confirm?
Would really love to hear what people have to say on this and what people are getting.
Thanks
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Brian Rooney, CEO
TrafficWave.net Email Marketing AutoResponders
Email Marketing Blog
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Brian Rooney, CEO
TrafficWave.net Email Marketing AutoResponders
Email Marketing Blog