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Which one is more valuable Email Marketing or a Facebook Fan page?

by Ryu
23 replies
To be honest I personally think email marketing is dying. I feel like SPAM has completely taking over the internet, and the chance of actually making any real money with email marketing (for new marketers) is slimming down.

I've been having a lot of success lately by using my facebook fan page, as it allows my to interact with more people on a more personally level in real time, instead of blasting out an email and waiting for a response.

Having thousands of friends will have a MAJOR affect on your fan page, by just suggesting your friends to suggest their friends to your page. Creating a viral affect that literally runs on auto pilot, which that is NOT possible with email marketing.

Within 6 days I've added 2000 friends to my facebook account (which I'm still stoked about) and it's steadily growing as I write this.

So which one do you think has more value Email Marketing or having a Facebook Fanpage?

ps.Facebook has over 600,000,000 members. For those who haven't jumped on the boat, what are you waiting for?
#email #facebook #fan #marketing #page #valuable
  • Profile picture of the author daangertenaar
    I don't think email marketing is dying, if you give your subscribers what they have asked for there's nothing wrong, you just need to know how to implement it.

    I think you should use both methods, like many Warriors say, you can't put all your eggs in one basket.
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  • Profile picture of the author yourreviewer
    Ryu, you are partly true in the sense, we are being bombarded with more and more emails which makes us feel that email marketing may not be profitable. But as someone who is subscribed to a lot of lists and bombarded with a lot of emails, I can stay separate the gems from the crap.

    As of this moment, I have about 30 emails from different marketers in my inbox and guess how many caught my attention- just one and that was an email from Kim Roach. As for the rest, I may just delete them or if time permits scan to see if there is anything worthwhile.
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  • Profile picture of the author Eko Ventures
    I think a more apt question would be:

    Which has more value - an email list or a Facebook fanpage?

    A question to which there are many possible answers based on a number of factors. For instance, how is the list being generated? I would personally take a list of 100 buyers over a fanpage of 10,000 random facebookers.
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    • Profile picture of the author Ryu
      Originally Posted by Yasha View Post

      I think a more apt question would be:

      Which has more value - an email list or a Facebook fanpage?

      A question to which there are many possible answers based on a number of factors. For instance, how is the list being generated? I would personally take a list of 100 buyers over a fanpage of 10,000 random facebookers.

      Yea which has more value rather?

      Idk, with facebook I feel more flexible and your right Yasha, I would also take 100 buyers over 10,000 random facebookers. But what I've found out is that you can target the people you want to go to your fan page.

      The work is already done for you at "Fiverr.com" which I didn't even know until a few days ago, that I could pay $5 for 5000 targeted fans within my niche. I mean I even seen an ad where the guy would send 100,000 bodybuilding fans to your page for $30, and I think that's huge.

      I'm not in that niche, but if you optimize your fan page just right. That page would bring a huge amount of traffic to your website in a short period time. That's just my two cents.

      But idk, I just think it's hard for new marketers to make any serious money with email marketing. Maybe I'm wrong.
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  • Profile picture of the author Sphinx
    Originally Posted by Ryu View Post

    To be honest I personally think email marketing is dying. I feel like SPAM has completely taking over the internet, and the chance of actually making any real money with email marketing (for new marketers) is slimming down.

    I've been having a lot of success lately by using my facebook fan page, as it allows my to interact with more people on a more personally level in real time, instead of blasting out an email and waiting for a response.

    Having thousands of friends will have a MAJOR affect on your fan page, by just suggesting your friends to suggest their friends to your page. Creating a viral affect that literally runs on auto pilot, which that is NOT possible with email marketing.

    Within 6 days I've added 2000 friends to my facebook account (which I'm still stoked about) and it's steadily growing as I write this.

    So which one do you think has more value Email Marketing or having a Facebook Fanpage?

    ps.Facebook has over 600,000,000 members. For those who haven't jumped on the boat, what are you waiting for?

    If you are in IM niche, I personally do think that email marketing may not be as effective as what you think. But it will still doing well in less competitive niche, and continue giving a good content & offers to your subscribers. Try car accessories niche, I have great success in this niche... Stay away from general niche that Internet marketer are targeting....
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  • Profile picture of the author Eko Ventures
    I probably should have clarified my opinion a bit more... personally I believe both can out-value the other. It really depends on the situation, how the list/fanpage is being built, your niche, experience, etc...

    If you can get a hold of 100,000 fans for $30 and successfully market products to them, that's of huge value and potential. However if you can get nothing in return from them, you have what many might expect to get from 100,000 people for $30. If you can build an email list of 100 people by selling something and nurture that list and keep those buyers buying, it's of much greater value that those 100,000 random body builders.

    I don't think you can really say one is of greater value than the other as a whole, it's not that black and white .
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  • Profile picture of the author Kay Brasher
    Fan page is more valuable as you can build relationships better that way however, emails work as well.
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  • Profile picture of the author daangertenaar
    I actually don't think you can compare email with fan pages, because just take a look of the point of emails, and the point of fan pages.

    Emails: People often check their inbox for new emails, let's say you're Jack, you love internet marketing and you have opted-in for a free report of Dannie G. The free report for Jack (you) was so amazing and powerful, that it builds trust. The free report helped you gain knowledge and solved one of your ''problems''.

    Now you trust Dannie G and you're happy to get more valuable mails of Dannie G.

    You get my point? Emails can be powerfull, it's just the way you use it.

    I don't have a lot of experience with fan pages, but if I use common sense, I think it's about getting fans.

    People are only targeted (fans) if they have tried your product before they are added to your fan page and actually love your product.
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  • Profile picture of the author Ronny Kibet
    I have tried email marketing and it can be frustrating at times, But when it comes to facebook fanpages, the only thing that can make you a winner is standing out. by standing out i mean having a customized funpage. What to target? upcoming products. Like right now as we speak, Verizon Iphone 4 is coming out in February and now i have a facebook fanpage of around 192 likes. So when it launches i can promote a CPA offer about how to get a free phone. And they will convert for sure. Why am i spilling my beans? Because you can create a fanpage same as mine and traffic is unlimited for both of us.
    Here is an intresting one

    There are many movie affiliate programs out there and before the launch of this movie it had more than 500,000 fans.
    think about that
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  • Profile picture of the author Giftys
    We have had much success with our list. It's huge and we've built it over a span of many years. It works because we've connected to our audience in a very personal way. We give back quite a bit rather than just say, "buy our stuff". This is what people want. They don't want to be sold to.

    So from that perspective, your e-mail list should have just as much impact as a Facebook page. If they like you, they will stay subscribed and read your mail.
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    • Profile picture of the author Devid Farah
      Hi Ryu,

      I don’t think that Facebook is better than the email, or that email is better than Facebook. They are both very valuable tools. They both have their own unique strengths.

      Facebook can bring in a lot of viral traffic. Email can bring in a lot of sales.
      Facebook has over 600,000,000 members. Email probably has over a billion people using it.

      I don’t think there is any reason for a “either or” argument.

      Why not use both?

      The fact is they are both just tools for internet marketers to promote their products, increase interests, and make profits.

      But it doesn’t matter how good the tool is if you don’t know how to use it to its full potential.

      I’m sure a tree is not scared of a chainsaw when it’s in the hands of a toddler.

      I say that to say this: it would be better to spend your time learning how to use your tools then trying to find out which one is better than the other.
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  • Profile picture of the author JHC81
    I will have to go with email marketing, as long as you give your list good content they will be happy and will buy from your advertisement.
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  • Profile picture of the author NikkiDelgado
    I believe that both have their strengths and weeknesses. I use a combination of both to pitch my products.
    I find building a list of FB much easier and faster but sometimes the quality of the list is not as great as the quality of a well built email list from a targeted squeeze page.

    I make sales from both my email marketing campaigns and my FB marketing campaigns. I enjoy using facebook much more and I enjoy interacting with people. I don't very often get responses to my email marketing the same way I do with my FB pages.
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  • Profile picture of the author JustinBrooke
    The click-thru rates and speed of traffic are much
    higher from my email than they are from my fan page.

    Obviously, different industries could product different
    results but email marketing is in no way dying.
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  • Profile picture of the author Rod Cortez
    Hands down e-mail marketing. It's not even close. Ask any of the big boys and not one of them would say that a FB fan page is more valuable than e-mail marketing. E-mail marketing is far from dying, even with the popularity of social websites and mobile devices. FB has its place but it's not as effective as a well-thought e-mail campaign, which can be combined with a blog, a FB page, or something else, so it's far from one-dimensional.

    Just take a look at just one metric, email ad spending: in 2008 it was 492 million dollars, in 2010 it was well over 550 million and projected to be well over 600 million in 2011. If email marketing is dying, someone forgot to tell the advertisers.

    RoD
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  • Profile picture of the author E. Brian Rose
    If anybody here thinks that email marketing is not effective, then I can assure you that it is operator error.

    Take any opt-in list of 10,000 people and put it in the hands Joe Shmo. Joe may go flat broke trying to earn an income off of that list. Put the same list in the hands of Suzy Shmo and she may make $100,000 a year or more.

    I don't care what niche you are in, if you have a list of people that have asked to be on that list and you have the potential of earning a great income. It all depends on how you go about things.

    The same thing would go for a FaceBook fan page. Oh and to answer the OP's orginal question, I agree with Yasha. I would also take an email list of 100 buyers over a fan page with 10,000 fans.
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  • Profile picture of the author Ryu
    Wow...thanks for all the input. So my verdict is to stick with both. Get them to become a fan and get them on a list. But like Nikki said, the response rate is much higher on facebook with less spam. So that's probably why I feel like a fan page would have an edge over email marketing. Thanks guys -Ryu-
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    • Profile picture of the author daangertenaar
      Originally Posted by Ryu View Post

      Wow...thanks for all the input. So my verdict is to stick with both. Get them to become a fan and get them on a list. But like Nikki said, the response rate is much higher on facebook with less spam. So that's probably why I feel like a fan page would have an edge over email marketing. Thanks guys -Ryu-
      I still disagree on that, it's about trust once again .
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      • Profile picture of the author Dan C. Rinnert
        If Aweber (or whatever list provider you use) closes your account, you can still contact your list (assuming you kept a backup, of course).

        If Facebook closes your account, you really have no way to contact your 2000 friends unless you have them on a list. You can't "backup" your Facebook friends.

        With a list, it's your list. With Facebook, you're at the mercy of a third party.
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        • Profile picture of the author NikkiDelgado
          Originally Posted by Dan C. Rinnert View Post

          If Aweber (or whatever list provider you use) closes your account, you can still contact your list (assuming you kept a backup, of course).

          If Facebook closes your account, you really have no way to contact your 2000 friends unless you have them on a list. You can't "backup" your Facebook friends.

          With a list, it's your list. With Facebook, you're at the mercy of a third party.
          Good point! Although can't remember the last time I backed up my Awebber account! Better go do this now LOL ...
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  • Profile picture of the author JonAlfredsson
    I think the answer depends on your niche but utilizing them both can be a great help for your marketing campaign.
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    • Profile picture of the author alwaysready
      i thin kevery single method has iuts own advantage and even disadvantage . i don't thin using them both is a bad idea , emailiong is working as well as facebook fan pages since facebook is powerful in this field ! G.Luck
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