Facebook page with 1.5 Million Fans - What's it worth??? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

13 years ago

Keep in mind that you can never get full admin privileges and that you can just be added as a sub admin. The original creator cannot change that unless they also give you their personal Facebook account that created the group or page as well.

It's definitely something to think about as you'll most likely never be the sole owner of the page.

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JustinBrooke

13 years ago

I think the hard part is trying to put a value on
the "members" but it might be easier to put a
value on the traffic you get.

Ask the owner to let you post something and
track the impressions/clicks you get. Then you
can value the clicks at X

Plus you'll know then if this page is even responsive
and how responsive.

I value traffic from social profiles at around
$0.02 - $0.05 per click since it is generally not
a very targeted traffic source.

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ShawnP

13 years ago

Originally Posted by JustinBrooke

I think the hard part is trying to put a value on
the "members" but it might be easier to put a
value on the traffic you get.

Ask the owner to let you post something and
track the impressions/clicks you get. Then you
can value the clicks at X

Plus you'll know then if this page is even responsive
and how responsive.

I value traffic from social profiles at around
$0.02 - $0.05 per click since it is generally not
a very targeted traffic source.

Great idea Justin, I'll ask if they'd be willing to do this.

Thanks

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ShawnP

13 years ago

Originally Posted by Jason Moffatt

Keep in mind that you can never get full admin privileges and that you can just be added as a sub admin. The original creator cannot change that unless they also give you their personal Facebook account that created the group or page as well.

It's definitely something to think about as you'll most likely never be the sole owner of the page.

"Never"? I don't think that's accurate. I've created pages before and changed owners and it's worked out fine, you just remove the original owner and you become the only admin.

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Jason Moffatt

13 years ago

Originally Posted by ShawnP

"Never"? I don't think that's accurate. I've created pages before and changed owners and it's worked out fine, you just remove the original owner and you become the only admin.

Do you think I just make this stuff up for sh*ts and giggles?

I wouldn't spend the time to reply if I didn't know what I was talking about from experience.

Here's what is says directly from Facebook's FAQ....

"Every admin has equal access to and the same abilities as the other admins for a Page, however the original creator of the Page may never be removed by other Page admins."

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ShawnP

13 years ago

Originally Posted by Jason Moffatt

Do you think I just make this stuff up for sh*ts and giggles?

I wouldn't spend the time to reply if I didn't know what I was talking about from experience.

Here's what is says directly from Facebook's FAQ....

"Every admin has equal access to and the same abilities as the other admins for a Page, however the original creator of the Page may never be removed by other Page admins."

Whoa buddy, you need to get off your high horse. And *I* wouldn't spend the time to correct you if *I* didn't know what *I* was talking about. Just trying to correct you...because you're wrong. But that would have been rude to put it that way, now it seems you need a little bluntness. I've done it, it can be done. Your quote says the original creator may never be removed by others...doesn't say they can't remove themselves.

And you say you talk from "experience"??? What experience is that, the experience of spending your precious time combing through the FB TOS to try to prove how right you are???

Who the hell knows what you do for ****s and giggles...and who the hell cares.

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Dan C. Rinnert

13 years ago

Originally Posted by ShawnP

The beauty of it is that when I buy it I can post status updates that will appear on 1.5 million FB user newsfeeds instantly, which is phenomenal potential.

How many will actually read your status updates though? I'm a "fan" of a number of pages whose status updates I rarely read.

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steve m

13 years ago

I would value it less then the cost I could buy 1.5 million likes for

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Home Easy Earn 13 years ago

1.5 million likes is a huge number of likes, but any good facebook page needs to have been built up with quality posts and information. Facebook is a social site so just because a page has a huge number of likes does not mean it will be responsive to being sold to.
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Barb Thornback

13 years ago

Please bear in mind that you can lose your publishing rights instantly.

I have a facebook page with over 57,000 fans, but Facebook took away my publishing rights quoting "Your publishing rights have been blocked due to a violation of the Pages terms of use." This page is also kind of a silly page.

Facebook Pages Terms

1. Pages are special profiles that may only be used to promote a business or other commercial, political, or charitable organization or endeavor (including non-profit organizations, political campaigns, bands, and celebrities).

2. You may only administer a Facebook Page if you are an authorized representative of the subject of the Page.

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E. Brian Rose

13 years ago

Before making an offer, ask him to let you make some posts and see what the results are. You will get a better idea of what the traffic is worth to you if you are able to try it out first.

You won't get any good answers to your question without giving all of the details. For example, a fan page with 1.5 million members that is called "Work From Home Ideas" would be more valuable than one called "I love Scooby Doo and Scrappy Too".

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Will Perkins

13 years ago

Just because they're a fan, doesn't mean they'll see anything.

On my personal FB account I'm a fan of more than 4,000 pages. Why? Just because if it's funny or relates I'll click like.

Have I ever read one of their status updates? No. That's what the hide button on the news feed is for....

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ShawnP

13 years ago

Originally Posted by Will Perkins

Just because they're a fan, doesn't mean they'll see anything.

On my personal FB account I'm a fan of more than 4,000 pages. Why? Just because if it's funny or relates I'll click like.

Have I ever read one of their status updates? No. That's what the hide button on the news feed is for....

Good point, but until you click "Hide" you will see them. So they'll at least get the first couple of posts (the owner hasn't posted anything for a long time), and if the message isn't too salesy and is done tactfully they may be willing to get even more.

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Eric Lorence

13 years ago

Just "rent" access to the page and traffic, for say a few hundred a month just to see what you can make of it.

Don't commit any major cash to this for many of the reasons stated above.

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eapen john 13 years ago

From my personal experience the responses from FB fans have been pretty less. I really donno how people say that FB is so powerful. This is just my experience.
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Mr.S

13 years ago

Do you know what methods were used to get that amount of fans? There are plenty of services offering fans but they kind of audience is almost not responsive at all.

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WillR

13 years ago

1. I would make certain that this fan page admin still has posting rights. You will find a lot of those pages built around stupid quotes or photos have had their admin publishing rights stripped from them - and rightly so. Unless you have seen something posted by the page recently then don't believe it. This is probably why they are in a hurry to get rid of the page.

2. If the page is not about a specific person, product, or service and/or you are not the right person that should be the admin of that page, you can and will eventually lose your publishing rights. It is only a matter of time.

3. Where did the fans come from and what were their intentions when becoming a fan of the page? If it was a gimmick or silly quote or photo then you won't get much response from those types of fans.

4. How much? Well I would first be asking myself this question. Why does the owner want to sell the page? If I had a fanpage making me good money I wouldn't be in any hurry to sell it. My guess is he has either lost his admin rights or has found the fans to be very unresponsive.

It's the same principle as email marketing. I could make a whole lot more money from a list of 10,000 targeted prospects who know, like and trust me, than an email blast to 1 million random email addresses who don't know me from a bar of soap. The number is irrelevant. It's how responsive those fans are that counts.

And the moment you start sending offers to try and recoup your investment, I would imagine you will start to see your fan count drop off slowly. Also remember that if you are sending offers out that have nothing to do with anything, it now takes one click for people to report them as spam and once you get a few of those, Facebook will be straight over to check out your fan page and remove your admin rights.

So I guess what I'm trying to say is - Don't buy it!

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ShawnP

13 years ago

Originally Posted by WillR

1. I would make certain that this fan page admin still has posting rights. You will find a lot of those pages built around stupid quotes or photos have had their admin publishing rights stripped from them - and rightly so. Unless you have seen something posted by the page recently then don't believe it. This is probably why they are in a hurry to get rid of the page.

2. If the page is not about a specific person, product, or service and/or you are not the right person that should be the admin of that page, you can and will eventually lose your publishing rights. It is only a matter of time.

3. Where did the fans come from and what were their intentions when becoming a fan of the page? If it was a gimmick or silly quote or photo then you won't get much response from those types of fans.

4. How much? Well I would first be asking myself this question. Why does the owner want to sell the page? If I had a fanpage making me good money I wouldn't be in any hurry to sell it. My guess is he has either lost his admin rights or has found the fans to be very unresponsive.

It's the same principle as email marketing. I could make a whole lot more money from a list of 10,000 targeted prospects who know, like and trust me, than an email blast to 1 million random email addresses who don't know me from a bar of soap. The number is irrelevant. It's how responsive those fans are that counts.

And the moment you start sending offers to try and recoup your investment, I would imagine you will start to see your fan count drop off slowly. Also remember that if you are sending offers out that have nothing to do with anything, it now takes one click for people to report them as spam and once you get a few of those, Facebook will be straight over to check out your fan page and remove your admin rights.

So I guess what I'm trying to say is - Don't buy it!

Thanks Will, your feedback was spot on! After some others here wisely suggested I get her to post a sample status update to see what kind of response I'd get, turns out she no longer has the rights to update her status. Simply won't let her anymore, so I guess you're right in assuming her admin rights were stripped.

Since it's a moot point now, I can let the cat out of the bag. The "silly" FB page was about her bed, and my client is a bedding retailer, so I thought it was a good fit. You can see the status update I tried to get her to post on the FB page, she could only add it in the "About" box:

dear bed, im sorry i left you this morning, take me back? ): | Facebook

Was worth a shot though ;-)

Thanks
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Jason Moffatt 13 years ago

Apparently I AM the jackass.

The original admin can now remove themselves and pass on the admin rights. I just tried it with a particular group and it seems to have worked. This is good news.

Last year we had a huge problem trying to do this, and we had tried multiple ways. We were in negotiations to buy a page that was getting about 6000 new Likes a day, but we couldn't justify spending the $10,000 because the existing admin was unable to release full privileges back then and we didn't fully trust him.

Despite me looking like a jerk here, I'm actually pretty excited about this.
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WillR

13 years ago

Originally Posted by ShawnP

Thanks Will, your feedback was spot on! After some others here wisely suggested I get her to post a sample status update to see what kind of response I'd get, turns out she no longer has the rights to update her status. Simply won't let her anymore, so I guess you're right in assuming her admin rights were stripped.

I had a feeling that may be the case. Ah well, better you found out now rather than after you bought it. All those pages with millions of fans that are based on silly things like that will almost always have had their posting rights removed.

Thus why she wanted to sell it!

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JonAlfredsson

13 years ago

Yes. getting that much fun will not really do that much help especially if they're not your target market. in terms of updates, there's the tendency of removing you from their news feeds if they don't really care about what you're promoting. Henceforth, potential clients are missed while wasting your effort for something they don't want to see. Go for a smaller number of targeted fans

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DMCAPROS

13 years ago

If you can verify that the majority of the profiles are not fake, it might be worth a good penny, you CAN gain full admin rights.

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AStateOfLogic

13 years ago

Hmm, it may be a very lucrative idea. 1.5 million possible leads must be worth something.

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tencentpiece

13 years ago

I'd also be looking at the amount of interaction previous posts from that account has gotten.

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wwallace1 13 years ago

i will pay you for a status update for a non-cpa/non-cpc/non spam link. What do you say? please pm for me for more details
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wwallace1

13 years ago

oh i forgot nonsurvey or click scams or anything like that, purely just for PR for something...

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Facebook page with 1.5 Million Fans - What's it worth???

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