10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

Why Squeeze Page helps ?

by mike-seo
8 replies
Hello all,

Everyone is talking about the Squeeze Page . Sounds good, attractive.

But why is the reason that the squeeze page help better ( maybe faster ??? ) in generating more traffic then the first page for example ?

Or maybe I don't understand correctly : it is generating more sales ? or visitors , or both ?

Please help me to understand this.

Thanks in advance !
#helps #page #squeeze
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mike-seo View Post

    But why is the reason that the squeeze page help better ( maybe faster ??? ) in generating more traffic then the first page for example ?
    A squeeze-page generates no more traffic than any other form of landing-page (and less than some). The quantity of traffic depends mostly on off-page considerations. To the smaller extent that on-page considerations are relevant in traffic-generation, a squeeze page typically doesn't do well, because there's not as much on it to be SEO'd.

    Originally Posted by mike-seo View Post

    Or maybe I don't understand correctly : it is generating more sales ? or visitors , or both ?
    No, neither.

    What it can generate is more opt-ins.

    Without the other distractions of other types of landing pages/home pages, more people are perhaps likely to opt-in through a squeeze page than through an opt-in on other sorts of pages.

    So it's a way of building a bigger list. Or trying to.

    I carefully tested squeeze pages in 4 of my unrelated niches and found (to my surprise) that in all 4, although I did build (slightly) bigger lists, that way, they were less-responsive lists and in the long run I actually earned less from them than I earned by not using squeeze pages. They attract different people. (Some marketers have found the opposite, I understand: one has to test, reliably and carefully and over a long enough period to include measurement of upsells and so on, for oneself.)

    After my own extensive testing, I actually decided not to use them.
    {{ DiscussionBoard.errors[3212532].message }}
  • Profile picture of the author clever7
    Squeeze pages are necessary when you are promoting affiliate products, so that you may first of all build your own list, and then send your prospects to your affiliate’s website.

    If you are using it to promote your own website, here is a very interesting post I read here in the Warrior forum about this matter, which you’ll probably like very much, because it explains what can be achieved thanks to a smart squeeze page:

    http://www.warriorforum.com/main-internet-marketing-discussion-forum/313021-incredible-finding-about-squeeze-pages-lists-i-share-my-stats.html

    Signature
    Join my Affiliate Program and Sell Original eBooks
    Scientific Dream Interpretation – A Solution to All Problems

    How to Be Extremely Successful in Life
    {{ DiscussionBoard.errors[3212657].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by clever7 View Post

      Squeeze pages are necessary when you are promoting affiliate products, so that you may first of all build your own list, and then send your prospects to your affiliate’s website.
      Please excuse the observation, Christina, that there are other ways of doing both those things, which some of us (sometimes after extensive testing) prefer and find more profitable.

      I completely respect that others may do well with squeeze pages, but having done all the testing I've done, across a range of niches, for as long as I've done it, I think you can appreciate that I'm not really too keen on letting the statement "Squeeze pages are necessary when you are promoting affiliate products" pass unchallenged! From my perspective, they actually proved not only unnecessary but counterproductive toward those objectives. I build more profitable lists without them than with them.

      I suspect (but can't prove, of course) that many people actually accept the "received wisdom" that squeeze pages are necessary without properly testing it for themselves, which I think is sometimes perhaps a little unfortunate for them.
      {{ DiscussionBoard.errors[3212780].message }}
  • Profile picture of the author clever7
    Instead of giving directly the link of your affiliate’s website, you should use a squeeze page so that you may keep the email address of those you are sending to a certain offer. This is a way to build your own email list instead of simply sending your traffic to your affiliate’s website.

    Perhaps there are better ways to build email lists, but I don’t know a better way to keep your prospects’ email addresses if you don’t have a website or blog with an auto-responder. A squeeze page is a simple and effective solution for many people.
    Signature
    Join my Affiliate Program and Sell Original eBooks
    Scientific Dream Interpretation – A Solution to All Problems

    How to Be Extremely Successful in Life
    {{ DiscussionBoard.errors[3212833].message }}
    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by clever7 View Post

      Instead of giving directly the link of your affiliate’s website, you should use a squeeze page so that you may keep the email address of those you are sending to a certain offer. This is a way to build your own email list instead of simply sending your traffic to your affiliate’s website.

      There are other ways too.

      That isn't the only way.

      It       isn't "necessary".

      There's no "should" about it.

      Originally Posted by clever7 View Post

      I don’t know a better way to keep your prospects’ email addresses if you don’t have a website or blog with an auto-responder.


      I do have websites and blogs with opt-ins, and an autorpesonder. Many of my websites have a prominent, incentivised opt-in on every page, in fact. But that doesn't make them squeeze pages.

      I'm honestly baffled by the conversation. Is it possible, Christina, that you're using the term "squeeze page" to mean something different from what everyone else means by it? You appreciate that a site's "landing page which includes an incentivised opt-in" and a "squeeze page" are two very different things?
      {{ DiscussionBoard.errors[3212870].message }}
      • Profile picture of the author Richard Van
        From what I can ascertain Clever is using a squeeze page where they have to sign up to see the offer page.

        What you're doing Alexa is exactly what Clever is doing but instead of trying to force them to sign up you actually presell the potential product on your presell page and they have the option.

        Basically, a squeeze page is exactly that, you're trying to squeeze the persons details out of them, if they don't want to leave their details they don't see the sales page (That's not always the case, sometimes they can still go the offer page but it may not be presold as the emphasis is on getting the persons details).

        Whereas you Alexa, are pre selling the sales page, thus giving yourself a much higher chance of a sale and collecting their email address at the same time by offering them an incentive if they decide that particular product you're offering isn't for them.

        Clever7 - This is a way to build your own email list instead of simply sending your traffic to your affiliate’s website.
        Clever, I think Alexa is well aware of that. That's why she has huge mailing lists and a huge amount of sales each month. She doesn't just send people to the sales page.

        A presell page as Alexa has, is just a more thought about and better version of a simple sign up here squeeze page, with a link to the sales page if they don't want to leave their details.

        It's one of the reasons she does so well.
        Signature

        Wibble, bark, my old man's a mushroom etc...

        {{ DiscussionBoard.errors[3213051].message }}
        • Profile picture of the author DireStraits
          Originally Posted by Richard Van View Post

          What you're doing Alexa is exactly what Clever is doing but instead of trying to force them to sign up you actually presell the potential product on your presell page and they have the option.

          Basically, a squeeze page is exactly that, you're trying to squeeze the persons details out of them, if they don't want to leave their details they don't see the sales page (That's not always the case, sometimes they can still go the offer page but it may not be presold as the emphasis is on getting the persons details).
          Yeah, it definitely seems to me like there's been some confusion here between the definitions of (and differences between) a squeeze-page and "a page with content and an opt-in". I think it's quite a common problem, actually - I've seen it here a fair bit.

          (I was bored, so made a few stupid little graphics in Paint - featuring "big Arnie" as the T-101 terminator - to highlight the differences and potential merits/drawbacks of each ... but promptly deleted them, through fear of becoming a laughing-stock. )
          {{ DiscussionBoard.errors[3213481].message }}
  • Profile picture of the author mike-seo
    Interesting opinion here. I learn every day something new.

    Agree, without testing , we all assume everything is mandatory, a must . ... until prove vice-versa.
    {{ DiscussionBoard.errors[3213475].message }}

Trending Topics