The first Banner Ad I have clicked on in months... & why I clicked it

[Jared Alberghini]

OK, I very rarely click banner ads, so when I actually do, I take note, and really look at it, and think Why did I click this link? and how can I make my ads feel like this, so that even I would click it?

Anyways, I was sitting here, eating some leftover delicious chicken stew we made last night... and I saw THIS ad: (see attachments) for French's Wow chicken with a link to get the recipie (if you want the recipes also, the link is: Festive Holiday Recipes )

So, I guess it is kind of ironic that I was eating chicken when I saw an AD about chicken, because it wasn't really like... oh man, I'm hungry, that looks good... I was already eating chicken... but I WAS thinking, oh man, NEXT time I cook chicken I want it to look like THIS>>> and the ad answered my question and clearly said "Click here to get the recipe"

How often do you click on banner ads?

- Jared