Hearing Voices In Your Head? Listen To Them!
I'm talking about that voice that warns you not to buy something here in the WSO section or on a sales page "out there." That voice is usually a lot smarter than you are! At the very least, force yourself to sleep on it. Anyone who has ever done so will tell you about the silly purchases they avoided simply by making themselves wait a few hours.
Nothing restores reason and minimizes emotions like time.
And oh, by the way, if you're a marketer who relies on a slick sales page, false scarcity, and lofty (ie, ridiculous) promises to overcome that cautious voice of reason in your prospects, too damn bad! If your stuff is really all that and a bag of chips, it won't matter. The people who do buy from you will clamor to talk about it in glowing tones. If your stuff sucks, savvy prospects will smell that a mile away by the lack of same.
Slick sales pages are just clever promises. Vast social proof is the guarantee. Funny how the marketers with longevity and never a bad word said about them always seem to fall into that second camp.
John
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