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Your comments please re. conversion %

by cutupguy
10 replies
I'm fairly new at affiliate marketing and am wondering why a conversion rate is so low.

I am using text ads on a small search engine and am getting quite a few clicks. The ad takes the visitor to my squeeze page and from there they go to the vendors sales page.

The vendor is on Clickbank, has been for years, has what I think is very good sales copy and the ebook seems to have a good reputation. I am using relevant keywords.

I have sent 450 clicks to the sales page in 48 hours, but have no sale yet. Am I wasting my ad money, or should I not be expecting a sale yet? What has been the experience of you veterans? Am I too impatient?

Thanks for your input!
#affiliate #comments #conversion #conversion rate
  • Profile picture of the author WillR
    It depends on a lot of things. It's too hard to tell you the problem without seeing the whole setup - the keywords, the ad text you are using, the squeeze page, and the product. I'm sure you don't want to share that information so it's a little hard to help.

    Maybe your ad text and/or your keywords are not targeting the right kind of people. If you are offering something for free in your ad then you are attracting freebie seekers who may not be interested in spending money on products in your niche. You may get more traffic offering something for free but not necessarily more buyers. From the look of your stats you are not attracting many buyers at all.

    You probably should wait until you have around 1000 clicks before you make a call though. And the whole idea of using a squeeze page is for you to follow up with those people over the next few days/weeks via email and turn those freebie seekers into buyers.
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  • Profile picture of the author Benjamin Ehinger
    How targeted are your ads? If you are very general then your conversion is going to be low, but if you are very specific and use buying keywords, then it will be higher.

    Benjamin Ehinger
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    • Profile picture of the author cutupguy
      My ad does not offer anything free or even promise quick riches, so I don't think it's drawing free-stuff clickers.

      The keywords look to me to be pretty well targeted, but I could be wrong.

      I confess I don't know what "buy keywords" are.
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      • Profile picture of the author packerfan
        You say you're sending them to squeeze page, are you capturing their email address and then sending to the sales page? Or are you sending them to a landing page that's designed to presell them, and then send them to the sales page?

        If it's the former, conversions (for the sale) will be lower because they have to take more steps to get there. If it's the latter (which I think it is) I'd say you don't have enough data to know yet. But 500 clicks might be enough to tell you something. You say you don't know what buyer keywords, but then say you think you have targeted traffic.

        Might be helpful to give us the keyword phrases (substitute a fake niche or something) so you can get some feedback on that.
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        • Profile picture of the author cutupguy
          My "squeeze page" right now is nothing more than a single multiple choice question. When they click an answer they go to the sales page. (I didn't want to set up an auto responder until I saw some sales. If I make sales I'll know better what follow on products to offer later.) The 450 clicks I'm talking about are downstream from the squeeze page.

          I used the question (via HTML Form) because I didn't want to use a redirect.

          I have taken another look at my keywords after the above replies, and I can tighten them up some.

          I'll also have to research what the term "buy keywords" means.
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          • Profile picture of the author cutupguy
            Yaeeee! I just made my first sale! Boy! You guys are good; I no sooner ask a question and I make a sale. :-)

            Hmmmm, maybe I'll ask a lot more questions.

            I feel better now. Thanks for the help everybody.
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  • Profile picture of the author WillR
    What exactly does this squeeze page you are sending people to entail? A squeeze page is a page that squeezes something out of the visitors - in most cases it is an email address in return for a free download. It doesn't sound to me like you are giving anything away for free so is it really a squeeze page?
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  • Profile picture of the author TonyAG
    You want to make sure you're capturing your traffic and adding them to your mailing list.

    What I would do is set up a website that gives away a free report when the visitor submits their email, this way you're building your list. The free report has to be relevant to the product you're promoting/selling. Also, the report would have an affiliate link that says "Click here to learn more about (blah blah blah)" that will take them to the landing page and hopefully make a sale. Not to mention they will probably spread your free report to others, and chances are they will also click on the affiliate link.
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    • Profile picture of the author cutupguy
      Work'n on it as we speak! Thanks
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    • Profile picture of the author WillR
      Originally Posted by TonyAG View Post

      You want to make sure you're capturing your traffic and adding them to your mailing list.
      I think the way he is doing it now is actually the most efficient way to do it. I will usually set it up and send the traffic straight to the sales page or a sandwich page (like the survey this person is using) to first test the waters.

      There is no point going to all the trouble of setting up the squeeze page and freebie if you can't first make sales without it.

      You first want to know if you can get enough traffic, the sort of money you are paying for that traffic, and if you can make any sales off that traffic. Once you do that for around 1,000 clicks then you will start to see whether or not it is profitable enough to warrant creating the squeeze page, etc. Even a campaign that is losing money in this testing phase can be made profitable by using the squeeze page setup.

      You just have to keep a track of your numbers and make some calculated decisions.
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