4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

How Do You Build A List With Adwords PPC??

by Sharingan
3 replies
Hello warriors. I just have a couple of questions.

1. How do you build your lists with Adwords PPC???

2. Do you use Google's Content or Search or Both For Your Campaigns???

3. How Do You Group Your Keywords???

4. Do you use Buyer keywords only or all types of keywords relative to your niche???

Thank you in advance for your input
#adwords #build #list #ppc
  • Profile picture of the author toolmaster
    I use both search and content.

    Yes I group my keywords; but I group them randomly because you never know which groups with convert.

    I get the most sign ups when using very specific long tail keywords. As long as they have enough traffic and my "free offer for signing up" is specific to the keyword.
    {{ DiscussionBoard.errors[3222211].message }}
    • Profile picture of the author Sharingan
      Thanx for the reply. So how much would you spend per click for adwords when you're building your list. I was thinking about bidding about 10-15 cents
      {{ DiscussionBoard.errors[3224549].message }}
      • Profile picture of the author toolmaster
        It really depends on how much each of your subscribers are worth. This is easy to figure out if you already have an established list.

        Just calculate the average amount of money you make selling whatever your selling to your list over a given amount of time. Then figure out how much you want your ROI to be. You'll also need to figure out your conversion rate for how many adwords clicks convert into subscribers. Then you'll know exactly how much you can spend on each click.

        However if it's a new list and you don't have any conversion data yet; it really comes down to how much money you have to spend and how fast you want to figure out your conversion rates.

        I usually start any campaign at no lower then .25 per click; otherwise google will take their merry time approving your ads. Just keep an eye on it if that is more then you want to spend.
        {{ DiscussionBoard.errors[3244068].message }}

Trending Topics