Any Tips for Marketing an Etsy store?

by ronr
6 replies
Has anyone successfully marketed an Etsy store?

Do the standard ways to marketing a website also apply to getting traffic to an Etsy store or are there unique things about Etsy that are different?

Any tips?

Thanks,

Ron
#etsy #marketed #store #sucessfully
  • Profile picture of the author PhoebeSmellyCat
    Originally Posted by ronr View Post

    Has anyone successfully marketed an Etsy store?

    Do the standard ways to marketing a website also apply to getting traffic to an Etsy store or are there unique things about Etsy that are different?

    Any tips?

    Thanks,

    Ron
    I'm sure standard marketing tactics would apply to any business and not just Etsy.

    Etsy is unique in that everything sold there is either handmade, vintage or supplies to make your own whatever.

    I look at it as a storefront for artists.

    So unless you are going to be marketing something in one of those categories, you might want to look at other venues.

    Edited to add:
    Although I can't be certain, it seems as though most of the Etsy shop owners have no idea how to market their goods. It's prevalent on their forums; i.e. "Why can't I make any sales?"

    The most I've seen the artists do is to create a Blogger blog about their niche and point to their Etsy store.

    If you do have hand crafted items you can sell, you may be ahead of this game since you have a whole encyclopedia of information right here on this forum.
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    • Profile picture of the author ronr
      You are right about the only things I've seen people suggest is to start a blog, but I guess I need to be more clear.

      I know what Etsy is. I'm going to help a friend with a new Etsy store get traffic to it.

      I know different techniques of traffic generation but was wondering if there was anything unique about marketing or getting targeted traffic to an Etsey through search engines to increase sales other than a blog :-)


      Thanks, Ron


      Originally Posted by PhoebeSmellyCat View Post

      I'm sure standard marketing tactics would apply to any business and not just Etsy.

      Etsy is unique in that everything sold there is either handmade, vintage or supplies to make your own whatever.

      I look at it as a storefront for artists.

      So unless you are going to be marketing something in one of those categories, you might want to look at other venues.

      Edited to add:
      Although I can't be certain, it seems as though most of the Etsy shop owners have no ideas about how to market their goods. It's prevalent on their forums; i.e. "Why can't I make any sales?"

      The most I've seen the artists do is to create a Blogger blog about their niche and point to their Etsy store.

      If you do have hand crafted items, you may be ahead of this game since you have a whole encyclopedia of information right here on this forum.
      {{ DiscussionBoard.errors[3226716].message }}
      • Profile picture of the author PhoebeSmellyCat
        Originally Posted by ronr View Post

        You are right about the only things I've seen people suggest is to start a blog, but I guess I need to be more clear.

        I know what Etsy is. I'm going to help a friend with a new Etsy store get traffic to it.

        I know different techniques of traffic generation but was wondering if there was anything unique about marketing or getting targeted traffic to an Etsey through search engines to increase sales other than a blog :-)


        Thanks, Ron
        I'm not sure how much keyword research will play into marketing as far as the Etsy site itself, but I think using that for article marketing would be ideal.

        Write articles about your friend's products. Maybe some "how-to" types or "how to care for". Make your articles point back to a blog where she showcases whatever she's selling. Don't sell on the blog. Just blog about each item and point them to her Etsy shop.

        Comment on other Etsy bloggers sites. Regardless of whether the blogs are nofollow or dofollow, a lot of these blogs are frequented by shoppers (like me) always looking for some cool handcrafted stuff. They will see the comments and might visit her Etsy shop.
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        • Profile picture of the author ronr
          Good ideas, thanks.

          Ron


          Originally Posted by PhoebeSmellyCat View Post

          I'm not sure how much keyword research will play into marketing as far as the Etsy site itself, but I think using that for article marketing would be ideal.

          Write articles about your friend's products. Maybe some "how-to" types or "how to care for". Make your articles point back to a blog where she showcases whatever she's selling. Don't sell on the blog. Just blog about each item and point them to her Etsy shop.

          Comment on other Etsy bloggers sites. Regardless of whether the blogs a nofollow or dofollow, a lot of these blogs are frequented by shoppers (like me) always looking for some cool handcrafted stuff. They will see the comments and might visit her Etsy shop.
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  • Profile picture of the author Dean Dune
    Not much different.

    My wife has Etsy store....here's what we did:

    Register a related domain name and forward it (with masking) to the url of your friend's store.

    This gives you a "top level" domain to send traffic to.

    We tripled sales in two months by doing that and submitting about 30 articles to ezine and goarticles.
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    • Profile picture of the author ronr
      Thanks Dean, another great idea.
      Just the kind of information I was looking for.

      I'll bet your wife is happy.

      Ron

      Originally Posted by Dean Dune View Post

      Not much different.

      My wife has Etsy store....here's what we did:

      Register a related domain name and forward it (with masking) to the url of your friend's store.

      This gives you a "top level" domain to send traffic to.

      We tripled sales in two months by doing that and submitting about 30 articles to ezine and goarticles.
      {{ DiscussionBoard.errors[3227088].message }}

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