6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

What is your best sales funnel to sell infoproducts?

by truesouth
4 replies
Hi warriors,

I was thinking of using the following process:

1. Squeeze page
2. Sales page
3. Download page

But it's something I have not used. What process do you use and why you think is better?

Thanks,

Fernando.
#funnel #infoproducts #sales #sell
  • Profile picture of the author SamuelFreeman
    I think it would depend on what your goal is. If the goal was to get a email, then sell a product then the funnel you mentioned would work fine.

    One of the funnels I'm working on is:
    1. Squeeze Page for free report/video
    2. Download Page + Tell a Friend (example: Get 3 of your friends to opt-in and I'll also give you X for free also)
    3. Email Sequence
    4. Salespage
    5. Download Page or Membership Area

    I think it would depend on your end goal. I'm trying to create a viral effect within my market to build my list for market research.
    {{ DiscussionBoard.errors[3230952].message }}
  • Profile picture of the author BrandonLee
    It really depends upon the type of customer your dealing with.

    By that I mean if you have a new lead your going to use a different sequence. There's also a different sequence for a person who has been on the list for a long time but never bought.
    Once someone becomes an actual paying customer you want to move them up your funnel, get them to spend more money and get them to spend more often. Both of these also require different funnels and sequences. If a customer is nearing the end of the buying cycle you have another funnel you want to put them into, and if they have stopped buying you have another one you want to put them into in order to get them buying again.
    I realize that for most "Internet Marketing" people this will be over your head and under your feet, but if you want to maximize your business, think of different funnels for people at different stages of the relationship with you.
    Also be aware of the fact that a new lead is most generally your least valuable asset.
    {{ DiscussionBoard.errors[3231002].message }}
    • Profile picture of the author E. Brian Rose
      Originally Posted by BrandonLee View Post


      Also be aware of the fact that a new lead is most generally your least valuable asset.
      This is very true. Also, keep in mind that this new lead will never be worth anything unless you shower him with love. Leads warm up to you as you show them that you have something valuable to offer. The first step happens the moment you stop thinking about the people on your list as "leads" and start thinking about them as people.
      Signature

      Founder of JVZoo. All around good guy :)

      {{ DiscussionBoard.errors[3231345].message }}
  • Profile picture of the author Kevin Hill
    Fernando,

    Don't forget your one-click upsells!

    Hit them with an upsell (one-time-offer) after they bought from you (something that compliments or is a more expensive version of what you're selling).

    The best time to offer something to your new customer is right after they yanked out their wallet and bought from you. I've seen up to 40% of customers take an OTO...that's money you're otherwise leaving on the table.

    So...

    1) Squeeze Page
    2) Sales Page
    3) OTO (at least 1)
    4) Download Page

    Kevin
    {{ DiscussionBoard.errors[3231296].message }}

Trending Topics