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Pricing Question - Appreciate your opinion

by Charann Miller
11 replies
Hi there fellow warriors, just a quick question on pricing, would
greatly appreciate your feedback.

Can you please tell me what you think the better price point would be?

For a pack of 3 freshly created weight loss templates, all
beautifully designed in different colors
Complete with PSD graphics
One professionally written sales copy
15 keyword targeted weight loss articles
Brand new 50 page weight loss ebook which can be either
sold in its own right or used as a list building tool.
14 day weight loss autoresponder follow up sequence

Comes with unrestricted PLR. Can be sold, given
away, used on membership sites, your name as the author,
alter content, etc.

Which price point do you think is more appealing and would
sell better?

$27 for a limited release of 15 mini site packs with unrestricted PLR, or
$17 for a limited release of 25 PLR mini site packs with unrestricted PLR

Is it more appealing to pay slightly more but have less competition or to pay less and have slightly more competition?

Thanks in advance for any feedback.
#opinion #price point #pricing #question
  • Profile picture of the author Charann Miller
    Anyone, anyone at all? (pin dropping)
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  • Profile picture of the author kj95100
    Originally Posted by Rannie1 View Post

    Hi there fellow warriors, just a quick question on pricing, would
    greatly appreciate your feedback.

    Can you please tell me what you think the better price point would be?

    For a pack of 3 freshly created weight loss templates, all
    beautifully designed in different colors
    Complete with PSD graphics
    One professionally written sales copy
    15 keyword targeted weight loss articles
    Brand new 50 page weight loss ebook which can be either
    sold in its own right or used as a list building tool.
    14 day weight loss autoresponder follow up sequence

    Comes with unrestricted PLR. Can be sold, given
    away, used on membership sites, your name as the author,
    alter content, etc.

    Which price point do you think is more appealing and would
    sell better?

    $27 for a limited release of 15 mini site packs with unrestricted PLR, or
    $17 for a limited release of 25 PLR mini site packs with unrestricted PLR

    Is it more appealing to pay slightly more but have less competition or to pay less and have slightly more competition?

    Thanks in advance for any feedback.
    Honestly, it really depends on your target market and how you are marketing the packs. If your market is made up of mostly "freebie seekers," then you should sell for the lower price and reduce the package size.

    If you are able to repackage your offer to warrant a higher price point, then make sure you target a market that can appreciate the higher price. I know this is not an exact science answer, but I trust this info helps.

    Kelly
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    • Profile picture of the author submit_articles
      When you say limited copies, you mean you're only going to sell 15 packages at the price of $27? I don't quite understand, doesn't sound like a lot of money to me. Perhaps someone can enlighten me.
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    • Profile picture of the author Charann Miller
      Originally Posted by kj95100 View Post

      Honestly, it really depends on your target market and how you are marketing the packs. If your market is made up of mostly "freebie seekers," then you should sell for the lower price and reduce the package size.

      If you are able to repackage your offer to warrant a higher price point, then make sure you target a market that can appreciate the higher price. I know this is not an exact science answer, but I trust this info helps.

      Kelly
      Thanks for your feedback Kelly, I guess it all comes down to testing and getting a feel for it and ultimately finding the right balance.
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  • Profile picture of the author Charann Miller
    Hi submit_articles, yes that's right only 15 packages ever to be sold, once 15 have been sold I stop selling them. This is so that the 15 who have purchased have less competition out there in the market which should make the offer more tempting compared to selling say 100 packages which means you potentially are competing with 99 other people with the exact same package.
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  • Profile picture of the author Jared Alberghini
    The more exclusive you make it, the higher the perceived value gets...

    I would pay more to get a more exclusive package.

    - Jared
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  • Profile picture of the author Chris Lockwood
    There's really not much difference between 15 and 25 licenses (other than the amount you make selling them). Those numbers are so small that it's no real competition, and most of the buyers won't do anything with the material. At the prices you mention I would not expect such a small limit of licenses, if any limit. Especially if the buyers have the right to edit and retitle the product, alter the graphics, etc.

    I'm curious why you would create all that just to make $27 x 15. That's not much money for the work involved.
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    • Profile picture of the author Jared Alberghini
      Originally Posted by Chris Lockwood View Post

      There's really not much difference between 15 and 25 licenses (other than the amount you make selling them). Those numbers are so small that it's no real competition, and most of the buyers won't do anything with the material. At the prices you mention I would not expect such a small limit of licenses, if any limit. Especially if the buyers have the right to edit and retitle the product, alter the graphics, etc.

      I'm curious why you would create all that just to make $27 x 15. That's not much money for the work involved.
      Chris, I agree with you... those numbers (15, or 25) sound waay too low for me...
      I would offer at the very least 50 exclusive licenses.

      - Jared
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  • Profile picture of the author Charann Miller
    Ok, some interesting feedback, so I'm selling myself short.

    Chris, you are right, it is a lot of work, I guess I just wanted to over deliver and offer a tonne of value.

    Jared, 50 exclusive licenses. So 50 licenses at the lower $17 price point considering there are more of them?

    Thank you so much guys, I deeply appreciate your feedback, this is giving me some great ideas.
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  • Profile picture of the author Rajul kaushik
    charge 27 for 50 licenses
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