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List Building Question...is this a good idea?

by promo_guy
4 replies
A question for those with list building experience

In a nutshell, how do you view the idea of getting the same subscriber on more than one list? Good idea? Do people do this? Or, is the goal to have 100% unique subscribers only, despite the number of lists/sub-lists?

For example:

1) You have a subscriber

2) You have a new product that comes out and requires the user to "subscribe" to get the product.

3) Therefore, if you send an email to your current list, offer the new product, and they sign up (ie register the product), is this "smart" or would you focus on just trying to acquire 100% new subscribers only?

I ask because I bought a product/WSO recently and got on that person's list. I just got an email from the same person (a few days later) offering a software that requires me to register (ie signup) thus I would be on their list again. I can only assume that perhaps I would be on a sub-list, or an entirely new list but of the same person.

So, being new to list building, I started thinking that I could see the value in 1 person -- 2 separate lists because one list could be just a newsletter, the other list, even though it might have some of the same people on the first list, could be used to send out info about new products coming out, or whatever.

Does that make sense?

When people say, "I've got 10,000 people on my list" are they 10,000 unique people or do you think some subscribers are doubled-up and subscribe to more than one list of the same marketer?

I know it's a "noob" question but one that I've not seen many talk about before.

Cheers

Scott
#building #good #idea #list #questionis
  • Profile picture of the author Shaun OReilly
    It's always a good idea to 'segment' your lists whenever
    possible.

    So, you get people joining your subscriber list and then
    you make offers to them - either to buy or to request
    further information on more specific topics.

    This way, you can then create sublists/segments where
    you can more finely tune your message to match the
    interests of those list members.

    The autoresponder software you use should then be able
    to allow you to choose which segments your particular
    message goes to and ensure that duplicates are not
    sent.

    One of the big mistakes that many list owners make is
    to have one list and treat them all the same.

    No. It's better to segment your lists whenever possible
    and then treat those segments based upon their proven
    interests and behavior.

    Dedicated to mutual success,

    Shaun
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  • Profile picture of the author la dominatrix
    Hi Scott

    As Shaun says there are a great deal of advantages to segmenting your list as much as possible. For instance you have marketers at all levels and whilst it is worth sending your free information to all, you may want to target newbies for a particular offer.

    However please read my rant of yesterday

    http://www.warriorforum.com/main-int...r-message.html

    It is a mistake to think that a segment of your list does not count that you can blast them with any old offers, whether the product is good or bad, because your sucbscriber can with one click unsubscribe from all your lists.

    Hope this helps.
    Catherine
    Signature
    https:catherineford.com/
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  • Profile picture of the author tobyR
    I agree segmenting is useful as you grow your business it becomes even more important with more sites and therefore more products.
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  • Profile picture of the author promo_guy
    Hi guys/gals,

    Many thanks for the great replies!

    @Shaun - That makes perfect sense and thank you for describing it so well. I have Aweber and I believe that's more than possible (just haven't tried it yet). I think I saw or heard Lee McIntyre saying about segmenting lists and though I understood what he meant, like what you're saying Shaun, I have yet to try that. Then again, my list is small and I'm learning. However, great advice...thanks!

    @Catherine - More great points! Thank you! I'm going to read your thread after I post this but I definitely take on board what you're saying and I do NOT plan to hammer my list with "any old product". Thanks for the reminder!

    @AricoJennifer - OK, so definitely 100% unique subscribers, right? I wonder why the marketer I mentioned where I bought their WSO, got on their list, would then send me a product requiring me to optin to use the new product? Wouldn't I be on their list twice?

    Then again, I know in the past when I've unsubscribed from a list, I could see that there were 2 or 3 checkboxes to unsubscribe from ALL (ie more than one) lists of the same marketer.

    Makes me think that one approach would be to get people on, for example, a "newsletter" or "product 1" list (for updates, upsells of product 1 for example) and then get the same person on another list for "product 2"?? I'm sure some marketers simply create the second list purely to pertain to the second product so it's not so much about targeting the same subscriber twice, just the fact they have 2 products thus 2 lists respectively.

    I only have 1 product at the moment but about 4-6 in the works. So, I guess naturally I'll have a separate list per product.

    Anyway, it's all becoming clearer now so, many thanks!

    Scott
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