List Building Question...is this a good idea?
In a nutshell, how do you view the idea of getting the same subscriber on more than one list? Good idea? Do people do this? Or, is the goal to have 100% unique subscribers only, despite the number of lists/sub-lists?
For example:
1) You have a subscriber
2) You have a new product that comes out and requires the user to "subscribe" to get the product.
3) Therefore, if you send an email to your current list, offer the new product, and they sign up (ie register the product), is this "smart" or would you focus on just trying to acquire 100% new subscribers only?
I ask because I bought a product/WSO recently and got on that person's list. I just got an email from the same person (a few days later) offering a software that requires me to register (ie signup) thus I would be on their list again. I can only assume that perhaps I would be on a sub-list, or an entirely new list but of the same person.
So, being new to list building, I started thinking that I could see the value in 1 person -- 2 separate lists because one list could be just a newsletter, the other list, even though it might have some of the same people on the first list, could be used to send out info about new products coming out, or whatever.
Does that make sense?
When people say, "I've got 10,000 people on my list" are they 10,000 unique people or do you think some subscribers are doubled-up and subscribe to more than one list of the same marketer?
I know it's a "noob" question but one that I've not seen many talk about before.
Cheers
Scott
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