Membership site question...do trials work for you?
My thoughts were "try it for $7 - $10" for the first thirty days and then having it go to "$17 - $27" for every month after. I'm wondering how this will affect the retention rate.
On the other end...I was thinking of charging more for the first month and then having the recurring billing be lower every month after. So, charge $27 - $47 for the first month and $17 - $27 for the recurring. The higher amount for the first month would be justified by all the front end videos and guides that are included in the membership.
Which of the above models would you go with? My primary goal is customer RETENTION...of course, that will have to do a lot with the value of the offer...but let's just assume it OVER delivers for now and the only variable affecting retention is the billing model.
Scott
"One Man's Ceiling is Another Man's Floor"
My other blog
The IM World Will Be Shaken to the Core!
Join my list at: IMCool.Biz
New Podcast --> podcast.imcool.biz
The IM World Will Be Shaken to the Core!
Join my list at: IMCool.Biz
New Podcast --> podcast.imcool.biz
My other blog
The IM World Will Be Shaken to the Core!
Join my list at: IMCool.Biz
New Podcast --> podcast.imcool.biz
Secret Niche Video Course WSO
Secret Niche Video Course WSO
~ Zig Ziglar
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~ Zig Ziglar
Secret Niche Video Course WSO