A Suggestion For Membership Site Retention From Me As A Membership Site Member

Michael Dominic · 11-30-2008, 01:18 PM

There are a couple memberships that I would like to cancel but I never get around to doing it, and when I do remember, it's too late so I tell my self "ok another month won't kill me"...

I remember I had to get in direct contact with the administrators of one membership site to cancel. It was easy to cancel but I had to e-mail or call. They offered me a free month so I accepted, a month rolled by, I forgot to cancel, I got rebilled.

The whole reason I wanted to cancel is because I did not need the membership anymore. I did utilize the membership for the free additional month though... Ultimately cancelled about 2-3 months later because I simply did not see the need for it anymore.

Just wanted to share that story. Perhaps it can be a very effective incentive to get members to stay (was with me - would have been more effective if the site had stuff I needed). In that free month you can promise them a bonus shortly after the rebill date to make them forget to cancel and hopefully fulfill their need for your membership site and justify the cost.

David-JP · 12-01-2008, 08:09 AM

Noted!
Great insight into the mind of a member.

David

Ronnie Nijmeh · 12-01-2008, 08:11 AM

Brilliant... thanks for sharing Michael!

11-30-2008, 01:18 PM	#1
Michael Dominic Internet Marketer Join Date: Jul 2008 Location: Cleveland, OH, USA Posts: 577 Thanks: 12 Thanked 27 Times in 11 Posts	A Suggestion For Membership Site Retention From Me As A Membership Site Member There are a couple memberships that I would like to cancel but I never get around to doing it, and when I do remember, it's too late so I tell my self "ok another month won't kill me"... I remember I had to get in direct contact with the administrators of one membership site to cancel. It was easy to cancel but I had to e-mail or call. They offered me a free month so I accepted, a month rolled by, I forgot to cancel, I got rebilled. The whole reason I wanted to cancel is because I did not need the membership anymore. I did utilize the membership for the free additional month though... Ultimately cancelled about 2-3 months later because I simply did not see the need for it anymore. Just wanted to share that story. Perhaps it can be a very effective incentive to get members to stay (was with me - would have been more effective if the site had stuff I needed). In that free month you can promise them a bonus shortly after the rebill date to make them forget to cancel and hopefully fulfill their need for your membership site and justify the cost.

12-01-2008, 08:09 AM	#2
David-JP HyperActive Warrior War Room Member Join Date: Jul 2007 Location: Singapore Posts: 472 Thanks: 8 Thanked 27 Times in 23 Posts	Re: A Suggestion For Membership Site Retention From Me As A Membership Site Member Noted! Great insight into the mind of a member. David
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12-01-2008, 08:11 AM	#3
Ronnie Nijmeh The PLR Guy War Room Member Join Date: Jun 2006 Location: Toronto, Ontario Posts: 463 Thanks: 147 Thanked 79 Times in 42 Posts Social Networking	Re: A Suggestion For Membership Site Retention From Me As A Membership Site Member Brilliant... thanks for sharing Michael!
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