A Suggestion For Membership Site Retention From Me As A Membership Site Member
There are a couple memberships that I would like to cancel but I never get around to doing it, and when I do remember, it's too late so I tell my self "ok another month won't kill me"...
I remember I had to get in direct contact with the administrators of one membership site to cancel. It was easy to cancel but I had to e-mail or call. They offered me a free month so I accepted, a month rolled by, I forgot to cancel, I got rebilled.
The whole reason I wanted to cancel is because I did not need the membership anymore. I did utilize the membership for the free additional month though... Ultimately cancelled about 2-3 months later because I simply did not see the need for it anymore.
Just wanted to share that story. Perhaps it can be a very effective incentive to get members to stay (was with me - would have been more effective if the site had stuff I needed). In that free month you can promise them a bonus shortly after the rebill date to make them forget to cancel and hopefully fulfill their need for your membership site and justify the cost.
I remember I had to get in direct contact with the administrators of one membership site to cancel. It was easy to cancel but I had to e-mail or call. They offered me a free month so I accepted, a month rolled by, I forgot to cancel, I got rebilled.
The whole reason I wanted to cancel is because I did not need the membership anymore. I did utilize the membership for the free additional month though... Ultimately cancelled about 2-3 months later because I simply did not see the need for it anymore.
Just wanted to share that story. Perhaps it can be a very effective incentive to get members to stay (was with me - would have been more effective if the site had stuff I needed). In that free month you can promise them a bonus shortly after the rebill date to make them forget to cancel and hopefully fulfill their need for your membership site and justify the cost.
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