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Sub-Domain or Sub-Directory

by askjerome
4 replies
Which is the best method to add a blog to an existing site: create a sub-domain or use a sub-directory?

Thanks in advance
#subdirectory #subdomain
  • Profile picture of the author forthright
    subdomains are harder to set up and manager if you're a newbie. So I'd just create a subdirectory that basically is a new folder in your main directory. example.com/blog.
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  • Profile picture of the author K_tir
    I choose rather sub-directory. In my opinion Google counts each subdomain as separate domain and it is harder to rank for each sub-domain.
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    • Profile picture of the author Brian Alaway
      For simply adding a related blog to an existing domain, a subdirectory(i.e. subfolder) will do just fine. If at some point you want to add totally unrelated content then a subdomain or a new primary domain is the way to go.
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      • Profile picture of the author OliverBurrell
        Look at amazon.com! They have thousands of keywords and they still use 1 domain, but why? It is not because a huge site "weighs" more - it is because it does not really pay off to have more domains than 1, provided the theme of keywords is the same. If you have a sub-domain you would think because you would have the domain name like [keyword].[domain].com it would rank better but it does not because the SEs see that as a completely different domain and they check if they have the same IP address! To overcome this you would have to register with different hosting companies (you would then get different IPs). This is a lot of work and more cost and it just does not balance out if you just go the easy way of having a sub directory (which has your keywords enclosed). I would go for [www].[my domain with main keywords].com/[my category]/[my product or keyword]. If you want to have this pages ranked at the top of Google you need to provide link juice with keyword rich PR[lots] links to it. That works best.
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