15 {{ upvoteCount | shortNum }}
15 {{ upvoteCount | shortNum }}

One domain, multiple money pages?

by TBInternetMarketing
13 replies
Hi folks,
I have a quick question for you.

Has anyone tried building a broad site for a variety of niches.
Let's take the example:

If you were going to target services in New York.

You could buy a domain along the lines of 'MyNewYork.com', and then have a number of pages which are your money pages which you can build up in turn.

So let's say you are looking to rank for 'Wedding photographers in new york', you would then create a sub page off your main domain page called exactly that. You would then build backlinks to it and make that your wedding photographer money page.

At a later stage you could then go after something like 'Carpet cleaners in new york' by having another sub page off your main domain.

The reason I was wondering about this is because by doing this you wouldn't have to buy a new domain for each of those keywords, you can have your money pages all on the same domain. You would also have lots of incoming links to the whole site.

I guess the only concern could be that if something happened to that site you would lose a few money pages. I suppose to get around this you could build a new domain after you have 5-10 sub pages so that all your eggs are not in one basket.

Anyone tried this, and have any thoughts to share?
Would you be better of building a different domain for each niche, or doing the above.

Thanks
#domain #money #multiple #pages
  • Profile picture of the author JohnMcCabe
    Ken Evoy recommended a similar strategy in one of his ebooks. Might have been Make Your Content Sell, might have been the Affiliate Masters course, I don't recall.

    Anyway, the idea was to build related referral sites (MyFashionMall, MyOutletMall, etc.) and then put them under an umbrellas site (MyBestMalls, or something).

    You could easily do the same thing with sub-domains.
    {{ DiscussionBoard.errors[3247234].message }}
  • Profile picture of the author Dan C. Rinnert
    That's the model I am returning to. It is the model I initially started with but moved away from after reading too much nonsense in here about mini-sites and all that.

    I've been working on moving back to the model over the past year or so, and, although it is too early to make any sort of qualified determination, I'm seeing hints that I am on the right track.
    Signature

    Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

    Dan also writes content for hire, but you can't afford him anyway.
    {{ DiscussionBoard.errors[3247245].message }}
    • Profile picture of the author TBInternetMarketing
      Thanks for the replies guys. I've seen a few sites that seem to do that. I guess you then just treat that sub page as if it's your homepage (for that niche), so you make the title of the page whatever your keywords are, do the other on-page SEO stuff, and then build quality backlinks to it.


      Has anyone got any views/feedback about the SEO effects of doing this?
      If your homepage had very few backlinks, but your sub pages (niche pages) had many?
      {{ DiscussionBoard.errors[3247412].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by TBInternetMarketing View Post

        Thanks for the replies guys. I've seen a few sites that seem to do that. I guess you then just treat that sub page as if it's your homepage (for that niche), so you make the title of the page whatever your keywords are, do the other on-page SEO stuff, and then build quality backlinks to it.
        Exactly. You treat each subdomain or whatever the same way you would a minisite on its own domain.

        Whoops, missed the added question...

        As far as I can tell, the SEO effect would be niche pages with more power than the home page, although you could direct some of that power back to the home page and build the home page's power through accumulation rather than direct promotion.
        {{ DiscussionBoard.errors[3247494].message }}
        • Profile picture of the author Wechito
          Even though I work mainly with minisites, if all the topics you are working with are related, doing just one site grouping all them is a great way to go.

          I have a couple of those sites and they work very well. For the first one I made, I started with a minisite and, after finding other related keywords, I decided to use the same domain instead of building a new site and the results were very good. Not only I'm getting traffic from ranking the new pages, but also traffic from the other pages in the site.
          Signature
          {{ DiscussionBoard.errors[3247595].message }}
  • Profile picture of the author Benjamin Ehinger
    This is exactly what I do and a lot of people do this. You want to buy a general domain like bestreviewsofproducts.com or something. Then, you can review a ton of products and create sub domains for each of them.

    Benjamin Ehinger
    {{ DiscussionBoard.errors[3247753].message }}
    • Profile picture of the author Devid Farah
      Most internet marketers agree that the umbrella strategy works.

      There are dozens of highly successful sites that are using that strategy.

      But there are several reasons why internet marketers advise beginners to start with niche websites.

      For one thing, beginners generally need the focus of being in a niche to be productive. If not, then they tend to be all over the place while accomplishing nothing or very little.

      Small niches also tend to be easier to rank up for because they do not have as much competition.

      That being said, if you feel that can handle the scope of a more general site, then for all means go for it.
      Signature
      {{ DiscussionBoard.errors[3248614].message }}
      • Profile picture of the author JohnMcCabe
        Originally Posted by Devid Farah View Post

        But there are several reasons why internet marketers advise beginners to start with niche websites.

        For one thing, beginners generally need the focus of being in a niche to be productive. If not, then they tend to be all over the place while accomplishing nothing or very little.
        That risk is not just for beginners. 'Scope creep' is a real hazard for anyone ambitious. You can start with a perfectly reasonable project, and tweak and add until it would take a large team to accomplish. Ask me how I know...

        That's why Evoy, and the teachers after him, advocate establishing one site and getting it popular and profitable first. The repeat the process a few times before setting up the umbrella.

        Basically, you're building the site similar to the way a spider builds a web. You start in the middle, and add to it until it fills the space available (in this case, your capacity and time).
        {{ DiscussionBoard.errors[3248796].message }}
  • Profile picture of the author jasonmorgan
    +1 to the OP. Your head is in the right place kid

    I think your on the right track. The term your looking for is... Authority Site.

    A lot of marketers seem to be moving in this direction, including myself, and away from micro-niche sites. The long term benefits of having an authority site far outweighs multiple micro-niche sites.

    I mean, really, why waste your time on 100's of sites when you could put all of that effort into a single authority site and be sitting on your very own ehow.com

    A lot of good stuff in this thread so far.
    Signature

    I'm all about that bass.

    {{ DiscussionBoard.errors[3248918].message }}
  • Profile picture of the author WebPen
    Have to agree-

    Over the last year I've spent a few hundred dollars on different domains.... but why?

    I'm also coming back to the authority site business.

    Seems like thats what Steven Wagenheim did, and I have a lot of respect for that man!
    Signature
    {{ DiscussionBoard.errors[3248945].message }}
  • Profile picture of the author nvs74191
    I do this with my site where I sell short reports on multiple niches. Each short report I put out is put in a separate category, and I tinker with the template to ensure posts in other categories don't link to the sales page if they are not relevant.

    Yes, it helps in terms of domain backlinks advantage.
    Signature

    Swaminathan

    I am a Jack Duncan Fan!

    {{ DiscussionBoard.errors[3250211].message }}
    • Profile picture of the author TBInternetMarketing
      Of course the only down side to this strategy is that you won't be able to really use link building systems like 3waylinks.net etc. I think they only allow you to add your homepage to their system, so you would have to build the backlinks manually to each of your niche pages. I personally am a big fan of harvesting high PR backlinks using my keyword tool, but I've found that using 3waylinks.net gives my site a nice little kick in the right direction when it's new.
      {{ DiscussionBoard.errors[3250427].message }}
  • Profile picture of the author Andrea Wilson
    I have read several useful info from here. Im far from creating my own authority site but Im letting go of micro niche sites as I am finding them hard to manage as the number of sites grow.

    Andrea
    Signature
    Virility Ex|Mobile Website Design|Yeast Infection Causes|Extenze Male Enhancement
    {{ DiscussionBoard.errors[3251100].message }}

Trending Topics