What's THE MOST $ You would spend on an IM product?

15 years ago

I'm not real sure what the most I would spend is, I imagine it would be a lot though, especially if it was something useful to my business.

As far as "high ticket" for me personally, it is anything over $397.

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Barry Davis

15 years ago

I would spend everything I have if it would bring a positive return.

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Jared Alberghini

15 years ago

Originally Posted by Barry Davis

I would spend everything I have if it would bring a positive return.

So... Barry... how much do you have???

- Jared

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Frank Donovan

15 years ago

Hi Jared

You just posted a question in the OT forum "How long is a piece of string?" and I see this question as being somewhat similar.

If you knew that a product or tool would be worth x amount to your business, then the acquisition cost would need to be y times less than that, depending on your required ROI and cash flow situation.

Personally, I put a high price on my time, so any product/tool/system that is proven to free up more time would have a higher value to me.

Best,

Frank

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Jared Alberghini

15 years ago

Originally Posted by Frank Donovan

Hi Jared

You just posted a question in the OT forum "How long is a piece of string?" and I see this question as being somewhat similar.

I don't see the connection with a post I made in the off topic forum about 'vague' postings like 'how do I make money online' with the topic I just posted...

I am asking for 'specific' answers here... it was just a straight to the point question, and I appreciate all those who have given and those who intend to provide straight answers to my question.

- Jared

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Frank Donovan

15 years ago

Originally Posted by Jared Alberghini

I don't see the connection with a post I made in the off topic forum about 'vague' postings like 'how do I make money online' with the topic I just posted..

Jared, I wasn't trying to be funny - sorry you took it the wrong way

I was just referring to the title (how long is a piece of string) and reflecting on how that could also be applied to how much one should spend on an IM product.

It's a good question.

In my answer, I was trying to get across that the price you should pay is more or less determined by the potential return (as Barry posted).

Sorry for any offence.

Frank

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Jared Alberghini

15 years ago

Originally Posted by Frank Donovan

Jared, I wasn't trying to be funny - sorry you took it the wrong way

I was just referring to the title (how long is a piece of string) and reflecting on how that could also be applied to how much one should spend on an IM product.

It's a good question.

In my answer, I was trying to get across that the price you should pay is more or less determined by the potential return (as Barry posted).

Sorry for any offence.

Frank

No worries Frank, I apologize as well for snapping and being defensive... I admit I did take it the wrong way and I appreciate your points regarding price/potential return... very valuable input & advice...

If you knew that a product or tool would be worth x amount to your business, then the acquisition cost would need to be y times less than that, depending on your required ROI and cash flow situation.

Now that I look at it, the question 'how much would you spend' is quite vague in itself, so yes, you are right, I am a hypocrite myself...

- Jared

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Alan Cheng 15 years ago

Without a doubt, the answer is "it depends".

If it's Allen Says guaranteeing I'll make $10,000 a month within 30 day of following his course, I'll find a way to pay $20,000 for it.

If it's a person that scammed me previously, I wouldn't buy it even if I won the lottery.
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- Zach Booker 15 years ago
  
  It's all about how much you trust the person your buying from. Personally I would buy any big ticket item from any of the 'gurus' if they were offering something that could help my business and pay for itself.
  
  If I find a perfect product but do not recognize the name of the product creator than I may be hesitant.
  
  A really good price point, I feel, is $397. It's not too much, but it's enough to insinuate that you are giving away some real valuable info.
  
  But as a previous person mentioned; if one the people that I respect in the IM community created a kick-ass product that is perfect for me than I would find a way to pay for it, no matter how much
  
  Hope this helped,
  Zach
  
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xDennis

15 years ago

Hi Jared,
I'm newbie in this arena and hope my input will be helpful.

If I wanted coaching, or see a product that I believe has very high value to me, I would pay Max $1000

I would consider high ticket to me between $500-$1000. High ticket means I won't buy it instantly, I'll do some research behind the product first.

In regards to my Real estate business, the most I've paid for a course was $1,025.

So far I have not purchased any high dollar IM products.

Help that helps!

Dennis

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Michael Dominic

15 years ago

I would spend thousands of dollars on a single IM product if it's something I feel I need. There's quite a few products out there that provide ROI (Return On Investment) over and over again.

I would only buy from reputable people with an excellent track record (either publicly or personally) when it comes to big ticket IM products. The guarantees that they offer complete the deal.

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valerieSONORA

15 years ago

What is it?

Is it software, an e-book, a report, a service, what?

Yeah it completely depends on what it is. Just saying "product" is waaaaay too vague.

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Jared Alberghini

15 years ago

Originally Posted by annoyedgirl

What is it?

Is it software, an e-book, a report, a service, what?

Yeah it completely depends on what it is. Just saying "product" is waaaaay too vague.

I did try and paint a hypothetical picture for you and make it specific: 'a product that you MUST HAVE' and something you have already decided on purchasing... what would you pay? what can you afford? how's the economy doing? type of question.

To answer everyone's 'it's too vague' questions:

It's a viral marketing script that has been proven/tested to get over 100K unique visitors per day (to virtually any niche) within 1-2 months of launching... and makes on average $1K per day (if monetized properly)

Hope that helps with any reply posts...

- Jared

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zerofill

15 years ago

Originally Posted by Jared Alberghini

I did try and paint a hypothetical picture for you and make it specific: 'a product that you MUST HAVE' and something you have already decided on purchasing... what would you pay? what can you afford? how's the economy doing? type of question.

To answer everyone's 'it's too vague' questions:

It's a viral marketing script that has been proven/tested to get over 100K unique visitors per day (to virtually any niche) within 1-2 months of launching... and makes on average $1K per day (if monetized properly)

Hope that helps with any reply posts...

- Jared

If it's not one of the scripts where you have to visit other sites etc...to get a copy of the script or other things I have seen done...

Then I would say your on to something pretty high ticket 8)

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Jared Alberghini

15 years ago

Originally Posted by zerofill

If it's not one of the scripts where you have to visit other sites etc...to get a copy of the script or other things I have seen done...

Then I would say your on to something pretty high ticket 8)

Nope... it's something completely different, nothing the IM world has ever seen before.

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James Schramko

15 years ago

$ 8 - $20k.

I had a big leap forward when I got my backside on a plane and flew to Yaniks Underground ($5k USD plus $2k plane fare plus $1k accomodation etc...).

From that I went on the Las Vegas $15k trip. That changed my world. Within a few weeks I had quit full time employment and never looked back.

ROI is all that matters.

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Andyhenry

15 years ago

I've spent $10k before but I'd pay more if it made sense.

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zerofill

15 years ago

I consider anything over $400 a high ticket item in IM...
However I would spend a lot if I knew the ROI was there...
It would have to be pretty awesome for me to go over the $400 mark though...But if it was that killer... I have no problem going much higher.

I'm more of a software buyer though and I rarely see anything in IM worth over $47...There are definitely rare occassions though. (Its hard to please a fellow programmer is probably why)

But commercial software...I have spent a lot of money lol...

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Jared Alberghini

15 years ago

OK... now we are getting somewhere with your post replys/results... two people said $397, and one person said 'anything over $400 I would consider a high-ticket-item'

Keep the suggestions coming!!!

- Jared

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valerieSONORA

15 years ago

Did you already run out of thanks? I didn't get a thanks like all the others before me and I'm so mad so I won't answer anymore till I get a thanks!

:p

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Jared Alberghini

15 years ago

I saved two thanks just for you annoyedgirl I knew it would break your heart if I didn't give you those...

P.S. Thanks for calling me out... I deserved an explanation to not be a hypocrite...

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TheRichJerksNet

15 years ago

Hi Jared,
This would really depend upon the product.. Now since I can build and code a website from scratch I will leave scripts out of this.

I am not too tickled over very many eBooks, but Iwill base my high-ticket on anything related besides scripts.

So if it is a product that I already know I want, need, and just got to have then I would say high end would be $129.97+

James

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J.Knight

15 years ago

Jared dude...

I told you when you opened the old thread about '100,000 uniques/day' that I know people who would pay thousands for such a system.

Personally, if this is a powerful 'script', you have to ask yourself if it would be wise to market it at a price point where most people could buy it (sub $1000).

Your alternative would be to market YOURSELF as a traffic king, and work with individuals willing to pay through the nose for such traffic.

Don't tell people it's a script. Many would find it difficult to pay thousands for a script, but they'd pay A LOT for a fool-proof system.

JK

P.S. To answer your original question. The most I've paid for an IM product is $1997, and I don't regret it. I'd pay it again for something which was as beneficial.

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TheRichJerksNet

15 years ago

Originally Posted by J.Knight

Jared dude...

I told you when you opened the old thread about '100,000 uniques/day' that I know people who would pay thousands for such a system.

Personally, if this is a powerful 'script', you have to ask yourself if it would be wise to market it at a price point where most people could buy it (sub $1000).

Your alternative would be to market YOURSELF as a traffic king, and work with individuals willing to pay through the nose for such traffic.

Don't tell people it's a script. Many would find it difficult to pay thousands for a script, but they'd pay A LOT for a fool-proof system.

JK

P.S. To answer your original question. The most I've paid for an IM product is $1997, and I don't regret it. I'd pay it again for something which was as beneficial.

JK,
I have sold scripts for over $10,000 before.. It just depends upon the market you are after and ofcourse how hungry they really are for something that is 100 times better than what they have..

But I understand your point of calling it a "script"

James

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J.Knight

15 years ago

Originally Posted by TheRichJerksNet

JK,
I have sold scripts for over $10,000 before.. It just depends upon the market you are after and ofcourse how hungry they really are for something that is 100 times better than what they have..

But I understand your point of calling it a "script"

James

Yeah, I'm not saying you should not use a script to achieve the goal. I'm just saying, for many people 'script' is almost taboo. It's raises questions like...'is this legit?' 'Is Google gonna penalize me for using this?'

Using 'system' appears less blackhat and more appealing.

If this is as powerful as Jared makes out... you could almost say it's a 'priceless' product. That's why I think he should be ultra careful.

JK

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Jared Alberghini

15 years ago

Originally Posted by J.Knight

Yeah, I'm not saying you should not use a script to achieve the goal. I'm just saying, for many people 'script' is almost taboo. It's raises questions like...'is this legit?' 'Is Google gonna penalize me for using this?'

Using 'system' appears less blackhat and more appealing.

If this is as powerful as Jared makes out... you could almost say it's a 'priceless' product. That's why I think he should be ultra careful.

JK

Thanks JK... you read my mind... I am leaning towards 'Engine' for the keyword term... not a script, not a system, but a 'Viral Marketing ENGINE' that 'Drives' your website...

But to try and get back on topic... anyone else want to throw a $price-point out there...?

- Jared

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Jared Alberghini

15 years ago

Thank you very much for your input James...

$129.97 noted as a potential price-point

- Jared

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TheRichJerksNet 15 years ago

Originally Posted by Jared Alberghini

Thank you very much for your input James...

$129.97 noted as a potential price-point

- Jared

Oh so now I don't get no thanks .. I just get a mention...lol

James
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Jared Alberghini

15 years ago

Man... it get's tiring trying to please everyone... lol your thanks have been given James

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jazzyjeff

15 years ago

Jared,

Anything over 100 dollars is big for me already. Most products I see out there are anywhere from $47 to $97. My biggest ticket item ever bought was 2000 dollars.

But again, if you can convince someone that already made up his mind, I don't think the price will deter anyone from buying it.

Jeff

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Kevin Riley

15 years ago

Originally Posted by Jared Alberghini

Just testing the waters here... (and testing the state of the economy as well)

So, let me paint a hypothetical picture for you... there is a product that you MUST HAVE... and have already decided you need and want it...

What is THE MOST $$$ money you would be willing to spend?

What price range do you consider a 'high-ticket-item'?

Thanks in advance for your valuable insight/input.

- Jared

Depends upon the value of the product. I'd pay a lot for the right tool. I also will pay more for exclusivity.

As to how much, I need to know what I'm buying first.

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Nightengale 15 years ago

If you've ever taken a statistics class, you'll know that the way you ask a question and of whom you ask it can have a huge impact on the answers and ultimately skew the results. I think that's what's happened here.

If your target market is a group of people like those here on the WF, then the answers will be a good measurement for you. If your target market is a group of people completely different from those here on the WF, then the answers you get will be almost worthless. The ONLY answer that counts is the one you get from the people in your target market.

Personally, I've paid as much as $1,500 for an IM course -- and that course was by someone who's not talked about much here and has never shown her face here as far as I know. And as far as I can tell, her target market is VERY DIFFERENT from the type of people that normally hang out here.

I've also purchased Mike Filsaime's 7 Figure Code, which I believe runs close to $1,000, though I bought it during the launch phase and paid the reduced amount of about $500 (if I remember correctly).

But the very first IM course I ever purchased was Cory Rudl's course (now Derek Gehl's) for $200.

I don't know how much that helps you since I have no idea if I'm in your target market. But it would be a better idea to ask THEM that question. If you don't have a target market, then you need to decide on one and go ask them.

But here are some general rules of thumb for marketing ANY info product:

1. People will pay more for specialized information. (If you're selling an IM product, you'll get more if you tailor it for a specific niche.) If you're selling to the general work-at-home crowd, you'll have to work harder to command higher prices and you may still be confined to the lower-value, lower-price points.

2. If you're selling online marketing to the OFFLINE crowd, you'll get more. (And if you make it specific to a particular industry, you can charge more. See #1.)

3. People will pay more for a physical version than just a digital version. (And you'll do better to offer some of your information digitally to meet instant gratification wants and then offer the bulk of your info in a physical product to build and keep the perceived value in your customers' eyes.)

Beyond that, getting a higher price for your information is just a matter of building value in the prospect's eyes. Add bonuses like special reports (don't call them e-books) and resources. Add free consulting or critiques. Check out Dan Kennedy's "The Ultimate Sales Letter" or his Magnetic Marketing kit for more information about creating offers.

Hope that helps!

Michelle
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- wooosta 15 years ago
  
  well jared it all depends on how much you are actually willing to spend and what exactly you want to get out of it?. but i would suggest somwhere in the region of $200 to $300
  
  -carl
  
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lakshaybehl

15 years ago

I've paid as much as $5K for one program... It was a one-one with a millionaire.

I can pay much more... I hope to pay much more to take my business to the next level. But regardless of anything else, I focus on my needs of the day and the potential the product has at the end of my day.

Of course I buy stuff that everyone else does, but I love being exclusive. And that is why I do not advertise my membership sites... They are alwaysw exclusive.

-Lakshay

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kj95100

15 years ago

Originally Posted by Jared Alberghini

Just testing the waters here... (and testing the state of the economy as well)

So, let me paint a hypothetical picture for you... there is a product that you MUST HAVE... and have already decided you need and want it...

What is THE MOST $$$ money you would be willing to spend?

What price range do you consider a 'high-ticket-item'?

Thanks in advance for your valuable insight/input.

- Jared

Currently, the most I would spend would be $97.
"High ticket" would be $197 and up.

Straight answers for straight questions...

Kelly

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What's THE MOST $ You would spend on an IM product?

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