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Most Effective Form Of Advertising? If You Could Only Use One?

by Chri5123
9 replies
Hi guys,

Interested to know what YOU personally have found the most effective form of advertising for your products/services.

For me it is PPC, although you have to be careful as it costs money and in some niches I have found PPC awful.

Nearly all of my advertising is web 2.0 sites, article marketing and PPC probably in that order as well.

What have you found works for you?

Chris
#advertising #effective #form
  • Profile picture of the author PaulMark
    PPC for sure. Got a low priced membership site fueled only by Adsense and it's doing $30K a month and we're spending around $2,500.
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  • Profile picture of the author tpw
    Article marketing is my most profitable, but it is not something that you can spend money and expect repeatable results every time.

    It is something that can pay huge or fall flat, and you really have no perfect control over the process.
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    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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    • Profile picture of the author TommyBussey
      I know I should say SEO since I spend a lot of time on organic search...but honestly if I could pick one thing it would be Media Buying.

      When I say media buying though, I may be including PPV and Facebook ads

      I just love being able to test quickly, test often, trim out bad campaigns quickly and scale quickly. Very mathematical and can be very predictable.

      Interesting question posed though, OP.

      Good stuff.

      - Tommy
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      • Profile picture of the author DanTheSeoGuy
        If I could only use one I'd have to say it's Adwords. Been doing it for more than 6 years and never lost money with it (probably because I only target buyer keywords ).
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      • Profile picture of the author Chri5123
        Originally Posted by PaulMark View Post

        PPC for sure. Got a low priced membership site fueled only by Adsense and it's doing $30K a month and we're spending around $2,500.
        WOW! That is awesome! Good job man!

        Originally Posted by tpw View Post

        Article marketing is my most profitable, but it is not something that you can spend money and expect repeatable results every time.

        It is something that can pay huge or fall flat, and you really have no perfect control over the process.
        Yep, same here I would say a lot of my profits come from article marketing and yes you have no REAL control and it takes time but can't beat free

        Originally Posted by paulie888 View Post

        For me, it has been PPV and media buys, and one thing I really like about paid advertising is that it's scalable and almost instant. You have a lot of control over the fine details, and the speed at which it can be deployed is a real asset.

        Paul
        This is a VERY good point I almost always use ppc to test a market - you can't beat it for speed.

        Originally Posted by TommyBussey View Post

        I know I should say SEO since I spend a lot of time on organic search...but honestly if I could pick one thing it would be Media Buying.

        When I say media buying though, I may be including PPV and Facebook ads

        I just love being able to test quickly, test often, trim out bad campaigns quickly and scale quickly. Very mathematical and can be very predictable.

        Interesting question posed though, OP.

        Good stuff.

        - Tommy
        Cheers Tommy,

        Yes I have a few media buys and pick my spots/sites carefully although I have heard mixed results using Facebook ads - does it work for you?

        Suppose, again it does depend on the niche.
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        • Profile picture of the author TommyBussey
          Originally Posted by Chri5123 View Post

          Cheers Tommy,

          Yes I have a few media buys and pick my spots/sites carefully although I have heard mixed results using Facebook ads - does it work for you?

          Suppose, again it does depend on the niche.
          First, you're absolutely right...Facebook really depends on the niche! I've bombed quite a few campaigns. Now that I'm thinking about my original post I would probably have to say that PPV would be my 1st choice (for the reasons I stated in my first response). However, I would like to note that I agree PPC is totally scalable, quick to test, etc. I just don't have as much experience with it which is why I wouldn't choose it as my last resort.

          - Tommy
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          • Profile picture of the author Bill Jenkins
            Banned
            I'd take an endorsed mailing to a rabid list of my market anyday. Think about it...how are the big launches done...endorsed mailings. They work every time I set them up.

            Getting people on board can be tricky in the hotter markets but once it's setup you're golden. Plus it doesn't cost anything.

            Bill
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  • Profile picture of the author paulie888
    For me, it has been PPV and media buys, and one thing I really like about paid advertising is that it's scalable and almost instant. You have a lot of control over the fine details, and the speed at which it can be deployed is a real asset.

    Paul
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  • Profile picture of the author Dan C. Rinnert
    Originally Posted by Chri5123 View Post

    Interested to know what YOU personally have found the most effective form of advertising for your products/services.
    Word of mouth. It's free and has built-in social proof.
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