Want to get the Attention of Guru's and Big Name Marketers, but dont know how?
We are going to use those attributes to our advantage.
The problem with getting in touch with these people is that fact that everyone is emailing them. They get solicited all the time for help and JV's. So, you have to be a little different.
Since most of the heavy hitting marketers like seeing their name come up, most of them subscribe to google alerts for their name and products. See where I am going?
If you are unfamiliar with google alerts, google allows you to create alerts for keywords. When a news story, blog post or something is posted with that keyword, google emails you. This is great for niche marketing, btw. Gives you some good backlink opportunities.
Anyway, if you appoach things a little different, you can catch the attention of the marketers by writing blog posts or articles with their names and/or product names.
You have to be a little crafty. Basically, publically call them out. Use the first paragraph to state up front that you are invoking their name bacause you have a need that only they can solve, and that you are so sure that contact with them will solve your problem.
You are showing them that you can think outside the box, and you are not afraid to step out and put yourself out there. You are also appealing to their ego's. Only that marketer can help you.
Use the rest of the content to hint at what you need and add contact info at the end. Dont make it too long, but make them want to take action, the same way they made you want to take action to buy their products.
Give it a try. You will be surprised at the results.
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