e-mail marketing

It's hard to say not knowing your product, niche, etc.

I've been a part of several email blast campaigns and some of them bombed, and others were profitable. But that goes for any advertising method. You don't know until you test.

For this type of traffic I wouldn't sell a membership up front. Perhaps a 14-30 day free or $1 trial. Yes they're "targeted" but they don't know you from Adam. A free trial to test the waters would convert higher.

Also they might say it's going out to 100,000 targeted subscribers but only a fraction of that will open the email.

Kevin

Nobody could possibly give you an estimate on conversion rates for your sales letter, especially without knowing anything about it.

If you are buying a solo ad blast, then I recommend building your own list from that and then marketing later to those that joined. Your solo ad should be for some valuable freebie that you offer in exchange for the opt-in.

You should expect a 3.25% conversion rate.

I'm kidding, of course.

However, probably the best place to look for this information would be from someone who has recently used the same service to promote a similar product as your own.

You may be able to find this information out by asking the publisher or looking at a recent publication.

Just keep in mind that there are so many different factors that will affect your actual experience that it's nearly impossible to know ahead of time what will happen.

My best advice would be to see if you could send a test mailing to a representative sample of the 100,000.

You'll want to use a sample size calculator for this...just Google it and you will find a ton of them online.

I can tell you that with a confidence interval of 3% and a confidence level of 95%, you'll need to send your offer to 1100 random prospects on that list of 100,000 leads to get a representative sample.

That will give you a much better answer than any of us could tease you with.

All the best,
Jack Duncan

What kind of advertisement are you buying? Is somebody emailing their list for you? Is this a random list of people in your niche? Will these people be getting an email from you, from somebody else they know, or will it be a cold email completely?

If it's a cold email completely or from you (if your list doesn't already know you or who you are), then don't expect much.

If the email is from somebody they already know (i.e. - you're paying somebody with a list to contact said list on your behalf), then you can expect a lot better response.

However, I would NOT try to sell them right away. Develop something of value you can give them to opt-in to your own list. Then spend a little bit of time building a relationship with them, sending them quality info, pointing them to blog posts or articles, or whatever. You want to show them that you know what you're talking about, that you care about them and their success, and that they should trust you...and your product(s) later on down the road.

After you build up a little trust, hit them up for an offer for a lower-ticket item. Build a little more specific trust w/these people, then hit these people up with a stronger pitch for your continuity program. In the meantime, keep building trust and pitching the low-ticket item to all the rest.

The idea is to condition them to not only like, trust, and respect you, but to spend money with you. And continuity (even fixed-term continuity) is some of the toughest stuff you can sell.

Would be glad to help with your emails if you like - feel free to PM me. (I've had a good bit of success with email marketing.)

It depends on the QUALITY of the list.

If you didn't create the list yourself, and it is the type of "paid service" I think it is ... you'll be lucky to get even a couple of orders.

This questions gets asked a million times, there just simply isn't a definite answer.

Everyone loves a freebie!

If you haven't already, if this person/company routinely rents their list out, get as much info from them about their list as possible and maybe they can provide some stats on earlier campaigns?

I learned a lesson a month ago when I paid just a few bucks for an solo ad to a opt-in list of 5000k realtors. Turns out that while their list had 5000k emails, about half of those bounced and only 10% of that half opened and I got 3-4 opt ins to the free offer I promoted.

So...lesson learned and next time I know to ask lots of questions before attempting something like this again.

Steve

It is really hard to say what your conversion rate will be. It changes from time to time everyone is different.

Thanks to the person that created this thread. What I read on here was quite inspirational!

Email marketing is a very cost effective marketing tool when used properly, can boost sales to new levels.Email can be used to put those who have no interest in your product into prospects, email marketing allows brand an advantage in a tough market.It is best way to advertising a website.

I alway use a basic setting of 1% and if I get more then I am really happy You do the math... 1% of a million at $39.00 a pop.