November was only half(ish) of a month...

[Neil Morgan]

What I mean is that November was slightly unusual for a couple of reasons:

1. There were 5 whole weekends (10 days) because the 1st of November was a Saturday.

2. Our friends in the USA had a couple of holidays for Thanksgiving.

So out of 30 possible days, only 18 (60%) were 'working' days.

That can have quite an effect on businesses that rely on direct B2B sales or commissions on them where most sales are made on working days.

So for those that are puzzling over somewhat unusual conversion rates or visitor value numbers for November, that may help to explain it.

Of course, all this evens out over time.

Cheers,

Neil