How can we NOT make money?
As the recession bites, all the evidence I'm seeing is that people still want to buy stuff - they just don't want to pay so much for it.
And for Internet marketers, that's a huge opportunity.
Just this morning I took a tour round my local box-shifters (for UK people, they were Comet, Curry's and PC World) looking for a new TV. The model I want is a popular Sony one and all the stores had it prominently on display. All had it at the same price (Currys and PC World are effectively the same company) which was £1099 (roughly $1700).
All three stores were quite busy with people looking - despite it being a Monday morning - but the bored people on the checkouts were twiddling their thumbs. Nobody was buying.
Why not? Is it the credit crunch or the recession?
I suggest that the answer is 'not entirely'. I suspect that many of the people were like me - wanting to see the item in real life before buying it online. after all, the exact same model of TV is currently on sale at Amazon.co.uk for £846.50 (about $1320).
I don't know why anyone WOULD buy from a High Street store anymore. Who wants to throw over £250 (nearly $400) away?
I understand that 'real' stores have overheads and staff to pay and that they have to charge more - and that the end result of this recession will be a very different retail world. But right now, people are still buying big ticket items - they are buying them online.
As Internet marketers who know how to attract searchers and understand how to pass them through our affiliate programs, we are very well placed to make money - even in the depths of a recession.
Martin
And for Internet marketers, that's a huge opportunity.
Just this morning I took a tour round my local box-shifters (for UK people, they were Comet, Curry's and PC World) looking for a new TV. The model I want is a popular Sony one and all the stores had it prominently on display. All had it at the same price (Currys and PC World are effectively the same company) which was £1099 (roughly $1700).
All three stores were quite busy with people looking - despite it being a Monday morning - but the bored people on the checkouts were twiddling their thumbs. Nobody was buying.
Why not? Is it the credit crunch or the recession?
I suggest that the answer is 'not entirely'. I suspect that many of the people were like me - wanting to see the item in real life before buying it online. after all, the exact same model of TV is currently on sale at Amazon.co.uk for £846.50 (about $1320).
I don't know why anyone WOULD buy from a High Street store anymore. Who wants to throw over £250 (nearly $400) away?
I understand that 'real' stores have overheads and staff to pay and that they have to charge more - and that the end result of this recession will be a very different retail world. But right now, people are still buying big ticket items - they are buying them online.
As Internet marketers who know how to attract searchers and understand how to pass them through our affiliate programs, we are very well placed to make money - even in the depths of a recession.
Martin
Daniel Molano - LinkedIn Profile