Does Anyone Have Split-Testing Results on the Money Back Guarantee?
I know that PayPal only requires me to prove delivery on a digital product. If I can show delivery was made, then they do not force me to do a Money-Back Offer on a digital product.
I have seen people argue the pro's and con's of a money-back guarantee on a digital product.
But does anyone have any hard-numbers to share from a split-test on this factor?
I have always offered them on my digital products.
The one I released in October has a one-year guarantee.
The one I released last week, I actually forget to add it to the sales page.
Both products are converting right now at an average of 8%.
Overall, the one without a guarantee is converting at 8%, and the one with a guarantee is converting at 5%.
But all things are not equal.
So the question is, has anyone actually TESTED this, or are we all operating on hearsay?
Please share.
Founder of JVZoo. All around good guy :)
Publish Coloring Books for Profit (WSOTD 7-30-2015)
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Publish Coloring Books for Profit (WSOTD 7-30-2015)
Publish Coloring Books for Profit (WSOTD 7-30-2015)
Publish Coloring Books for Profit (WSOTD 7-30-2015)
WSO - 98% of IM'ers are NOT using this "SECRET" Technique - My 20 page Secret Press Release Strategies report reveals all!!
Publish Coloring Books for Profit (WSOTD 7-30-2015)