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"Times are Tough, So Buy My Stuff..."

by Ivan Correces
6 replies
"Times are Tough, So Buy My Stuff..." I should trademark that line

I've noticed (and you probably all have) a lot of marketers are using the economic recession as a sales pitch to get people to buy their product, join their membership sites, etc...

Fear drives most customers to click the "Buy Now" button.

Question: Have you altered your salespages, websites, products, ad campaigns to adjust to the current market? Do you guys think it's necessary to make these adjustments? Is it right or wrong to use this sale pitch on your sites?

Any thoughts?

Cheers,

Ivan
  • Profile picture of the author Chris Ramsey
    There is nothing 'wrong' with any way you want to market. Personally I don't like to add to all the negativity in the world, so I steer clear of using fear as a selling point. I like to make big promises, then surpass them.
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    • Profile picture of the author ExRat
      Hi Ivan,

      Any thoughts?
      Yeah. I avoid most TV and am particularly careful when digesting news, so as not to get worn out and overcome by the repetitive use of 'the phrase of the month' which is usually spun by some politician's cheesy sidekick.

      So to then find that 99% of the population who sell anything at all are keen to jump on the cheese bandwagon concludes with me looking for a nice quiet place to live on a different planet -
      Fear drives most customers to click the "Buy Now" button.
      I know, but there's no need to mention it
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      Roger Davis
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  • Profile picture of the author matthewd
    I don't really like the "Buy my Product to beat the Recession" approach that so many have been taking lately.

    I am not judging the ones that have done it/are doing it, but I have chose not to use the negativity in my approach.
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  • Profile picture of the author jazzyjeff
    Ivan,

    I haven't used this tactic yet but it is a basic sales/marketing technique. You are describing a situation or fear that people have to hook them into buying your product.

    Example: Some guy came to my house from ADT selling the home security system. He was saying that the city my house was in had the highest home invasion robbery...blah, blah, blah, without showing me any stats. He tried to use fear to sell the damn system. I'm sure he'll just drive across to the next city and tell the same thing at some other house.

    Then I noticed his other technique: He offered all these other features of the system for extra charge. But, he said, "I'll throw them in for free if you buy today." hahahahha! He was using the limited time technique. I love learning about sales/marketing/IM!

    Jeff
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  • Profile picture of the author Daniel Scott
    Whether or not you need to alter this kind of thing will depend upon your market and what they need. It's important to keep your finger on the market's pulse, but this may or may not altering the angle of your sales page.

    In regards to "right" and "wrong", I personally have given up trying to put other people's actions in these categories. There are things I am okay with and things I aren't. Things I believe are okay and things that aren't - but that doesn't mean I expect other people to share my philosophies.

    My way of looking at it is if it doesn't hurt anyone else in any way, do whatever you want. If it DOES hurt other people - and most of our actions probably do - then it's a much harder decision to make.

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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  • Profile picture of the author JayXtreme
    Are times tough?..

    Haven't noticed..

    Peace

    Jay
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    Bare Murkage.........

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