How creative are you REALLY?

One of the most important attributes for an internet marketer to have is creativity. If you do what everyone else is doing, you're gonna be paying too much for your PPC, your pages aren't going to rank because of the competition, and your offers won't convert because the market is saturated. You HAVE TO think outside the box.

Here is an example of what I mean. I was sharing war stories with a friend of mine recently and he told me about how he gets content for his sites which are targeted at a very narrow niche. He put up a $500 scholarship for college kids. To qualify, students had to write an essay about a specific topic that related to his offers. This got him:

• unique content
• relevant content
• keyword rich content
• an endless supply of all of the above

Was it cheap? Yes. Maybe even free... I don't know if he ever actually awarded the scholarship (he doesn't necessarily have to if no one met his award winner criteria). Was it outside-the-box thinking? Absolutely.

So? What have you done lately that's outside-the-box? You don't have to give away your secret sauce... but if you have a good story, let's hear it!