Marketing for Dicks - A Lesson in Advertising
Didn't yo momma teach you better than that?!?
This is a really special story that really brings home an important point about marketing...
Don't fluff it up...
Let me ask you a question...
Every day, you drive down the street, and you see a political poster on the side of the road...
You see them, but do you ever read them?
Seriously...
Our general thoughts are, "Who gives a hoot who is running for local office?"
Right? Are you with me?
So there is this sign a block from my house, on the side of the road, next to the stop sign...
It is a yellow plastic sign...
There is nothing special about the sign, except for the words on it, and how they are arranged...
It is just standard black, on a yellow plastic backing...
It really is nothing special...
Except for the words on the sign, and how the words are arranged...
I noticed the sign two days ago...
I noticed it, and read it from beginning to end...
I know what the sign says...
I drove by the sign with my 10yo today...
He not only noticed the sign, and read it from beginning to end, but he also snickered about it for the next mile down the road...
LOL
When I asked him why he was doing his fake laugh, he said, "Dicks!!!"
ROFLOL
My kid doesn't know anything about marketing, but that sign GOT his attention too...
From 500 feet away, you can see the BIG WORD in the middle of the sign...
It says, "DICKS"...
You have to be about 40 feet away from the sign, before you can read what else it says...
When you are close enough to read the entire sign, it reads:
MIKE
DICKS
for School Board
Whomever is doing the Marketing for Dicks is brilliant...
Had he had any other name, I would never have figured out what office he wanted to occupy in our local government.
Meet Michael Dicks:
See...
When I told you, "This is a really special story that really brings home an important point about marketing..." I bet you didn't believe me, did you?
LOL
The important lesson is that YOUR MARKETING MESSAGE must stand out in a sea of competition...
I think Michael Dicks got the job done...
p.s. He is running for re-election, so maybe he was as clever the first time around too...
Cheers!!!
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