Funny Case Study.
I warn you this is not a a standard case study!
It's so funny
you gonna love this.
I got an offer from CrispAds to promote a diet pill (Hoodia) in France.
To tell you the truth, beside the fact that I was in Paris with my wife (a decade ago),I really don't understand any French at all...
But, this looked like an interesting challenge and I was happy to make a case study out of it.
So, I got their website (attached):
PureHoodia - L'Hoodia est la découverte la plus importante faite dans le domaine de la diététique au cours des dernières années.
I entered the above web site to Google Keyword tool:
https://adwords.google.com/select/KeywordToolExternal
and asked for French keywords in France.
I also checked for keywords about Hoodia.
Last but not least, I made sure that there is traffic for Hoodia.
Now, I took all those keywords (about 300) and put them into a new PPC Bully project in France.
I let PPC Bully run for 3 weeks and searched if there are any affiliates doing direct linking to this offer.
PPC Bully doesn't identify CrispAd affiliate network.
But, (TIP) I searched using the search feature according to the URL pattern:
http://www.inteletrack.com/XXXXYYYYYZZZZZ
I searched for any Destination URL containing the string "inteletrack"
And guess what, I found an affiliate doing this.
In fact, there were 2 ads running during the whole 3 weeks.
So, now all I had to do is to launch a campaign in my AdWords account.
While I know the Keywords, Ad (2 ads) and Direct linking to that offer...
These are the ads:
Hoodia 100% Pure
Obtenez Votre Echantillon Gratuit
De Hoodia - Frais de Ports à 1.95€
www.HoodiaRegime.com
and
Hoodia 100% Pure
Hoodia Coupe Faim 100% Naturel E
chatillon Gratuit - Ports à 1.95€
www.HoodiaRegime.com
Now, Just to make sure I'm not writing something completely stupid
I use Google Translator and translated the ads and they looks like this:
Get Your Free Sample
Hoodia - shipping cost at € 1.95
That's make a good sense....
That's it !
I was Surprised
from the Results -
200% ROI and start selling from day one!
Now, if I take it further from here:
I can create new landing page and put 2 different Hoodia offers with this type of leads.
So I actually can increase my ROI (on the same click cost)
I Love PPC!!!
This kind of examples reminds me what a great field we are in
Cheers, Emil
It's so funny
you gonna love this.I got an offer from CrispAds to promote a diet pill (Hoodia) in France.
To tell you the truth, beside the fact that I was in Paris with my wife (a decade ago),I really don't understand any French at all...
But, this looked like an interesting challenge and I was happy to make a case study out of it.
So, I got their website (attached):
PureHoodia - L'Hoodia est la découverte la plus importante faite dans le domaine de la diététique au cours des dernières années.
I entered the above web site to Google Keyword tool:
https://adwords.google.com/select/KeywordToolExternal
and asked for French keywords in France.
I also checked for keywords about Hoodia.
Last but not least, I made sure that there is traffic for Hoodia.
Now, I took all those keywords (about 300) and put them into a new PPC Bully project in France.
I let PPC Bully run for 3 weeks and searched if there are any affiliates doing direct linking to this offer.
PPC Bully doesn't identify CrispAd affiliate network.
But, (TIP) I searched using the search feature according to the URL pattern:
http://www.inteletrack.com/XXXXYYYYYZZZZZ
I searched for any Destination URL containing the string "inteletrack"
And guess what, I found an affiliate doing this.
In fact, there were 2 ads running during the whole 3 weeks.
So, now all I had to do is to launch a campaign in my AdWords account.
While I know the Keywords, Ad (2 ads) and Direct linking to that offer...
These are the ads:
Hoodia 100% Pure
Obtenez Votre Echantillon Gratuit
De Hoodia - Frais de Ports à 1.95€
www.HoodiaRegime.com
and
Hoodia 100% Pure
Hoodia Coupe Faim 100% Naturel E
chatillon Gratuit - Ports à 1.95€
www.HoodiaRegime.com
Now, Just to make sure I'm not writing something completely stupid
I use Google Translator and translated the ads and they looks like this:
Get Your Free Sample
Hoodia - shipping cost at € 1.95
That's make a good sense....
That's it !
I was Surprised
from the Results -200% ROI and start selling from day one!
Now, if I take it further from here:
I can create new landing page and put 2 different Hoodia offers with this type of leads.
So I actually can increase my ROI (on the same click cost)
I Love PPC!!!
This kind of examples reminds me what a great field we are in
Cheers, Emil