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Do odd ball fonts actually help you remember?

by itsallhere
9 replies
Just had a read at this post regarding fonts and how(according to the research) the more difficult the font is to read - the more likely we are to remember it..

now...I wonder how this will help the ol' sales messages stick too...

Dan

Do funky fonts actually help you remember? | The Hot Word
#ball #fonts #odd #remember
  • Profile picture of the author paulie888
    I remember scanning through the report about how hard to read fonts increase your ability to remember what's read.

    It may not work on a sales page though, because the very act of reading something with funky fonts implies great interest and enthusiasm about the subject matter - you might be weeding out many who are just skimming through your sales page (but get hooked along the way by your compelling sales copy).

    Paul
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  • Profile picture of the author tfos4941
    I tend to stay away from anything that makes it dificult for me to read, I deffiantely would not spend any time trying to undertand a sales page that was written in a confusing font. I think simple fonts are much easier to remember especially when it comes to logos, such as Google, Fedex etc all simple fonts
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  • Profile picture of the author AdmiralGloom
    While reading the Joseph Sugarman book he stated the best font is a easy read font, regarding sales pages.

    He also said that "serif" is the best font for this.
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    • Profile picture of the author Michael Shook
      Originally Posted by AdmiralGloom View Post

      While reading the Joseph Sugarman book he stated the best font is a easy read font, regarding sales pages.

      He also said that "serif" is the best font for this.

      True enough for print media, but for electronic display, sans serif is cleaner and doesn't leave little bits of discoloration around the ends of your letters when they are displayed on the screen.

      This especially goes for mobile displays.

      Take a look at the fourm page, I don't see any serif fonts in the display at all.

      As far as oddball fonts goes, unless your site has something that turns these into a readable format on your visitors browser, or your reader has teh same font installed, you are going to get default fonts display anyway.
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      • Profile picture of the author mojojuju
        Whenever I want something to be easy to remember, I type it out using Wingdings fonts.
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        :)

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  • Profile picture of the author Barry Unruh
    Originally Posted by itsallhere View Post

    the more difficult the font is to read - the more likely we are to remember it..
    That is one half of the question you need answered.

    Are people more likely to READ IT and REMEMBER IT?

    The first half would be NO, the second half could be YES, but I'll never test it because of the first half of the answer.
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    • Profile picture of the author itsallhere
      Originally Posted by Barry Unruh View Post

      That is one half of the question you need answered.

      Are people more likely to READ IT and REMEMBER IT?

      The first half would be NO, the second half could be YES, but I'll never test it because of the first half of the answer.
      thanks Barry thats a valid point - concisely put!

      thanks for the input folks
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  • Profile picture of the author Online Bliss
    the best font is a easy read font, regarding sales pages.
    Totally agree, save the odd ball fonts for your logo.
    The logo they will remember.
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  • Profile picture of the author jasonmorgan
    I would drop the IM advice and take a look at what print advertisers are doing. They have been at the game a lot longer and while the mediums are different you're still talking about somebody looking at, reading something and taking action.

    Why drop the IM advice? Because in many ways online marketers are limited by what they can put up on the screen. It's a lack of technical knowledge.

    If you are basing your work off of other marketers who are limited, you've just limited yourself. Why would you want to do that?

    Compare what major companies are doing online vs. the WSO crowd. Check out the bigger sites and the multi-million dollar online ad campaigns. I don't see a lot of Giant Red Impact Text when you step away from the affiliate/sales/squeeze sites.

    Just because something works, doesn't mean it's the most effective or the best option. Just because somebody pitches that 60% of the time it works every time, doesn't mean it's true or will be true in your case.

    What are print advertisers doing that is effective?

    What are companies that can afford anything doing online?

    Are they using crazy fonts?

    What grabs your attention?

    What sticks in your head?

    What makes you want to take action?
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