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Question. Are sales letter pages overrated?

by vertical
9 replies
Everywhere I look online I see sales letter pages, so many that I am starting to think that it's gone over board. What do you guys see as the next best way to go?
#letter #overrated #pages #question #sales
  • Profile picture of the author Mary Green
    From what I gather the sales letters still work. More than that though I wonder to what affect. I mean I don't personally read all of a sales letter. I am more interested in who the person behind it is. It might not be the best way to go, but I won't buy just anything.

    Mary
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  • Profile picture of the author AverageGuy
    the sales copy works on the assumption that the product is good. if the product quality is low, no matter how the sales copy is, it will not work (except you want to scam others).


    david
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    • Profile picture of the author lcombs
      Originally Posted by AverageGuy View Post

      the sales copy works on the assumption that the product is good. if the product quality is low, no matter how the sales copy is, it will not work (except you want to scam others).


      david
      Your customers don't know the quality of the product until AFTER they buy.

      And, they don't buy unless the copy is good.

      Right now we have 2 choices.

      Written sales copy and video.

      As of now, the written word is still #1.
      But, you can't simply send your traffic to your sales page.
      The money is still in the list.
      Send your traffic to an opt-in page.
      Provide quality products/information.
      Build a relationship with your list.
      Gain their trust.
      Then, recommend quality products and send them to your sales page.

      LC
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  • Profile picture of the author Kenneth L
    Good sales copy is incredibly important.

    Always will be.

    There is no other way to sell most products online, sold individually,
    other than with sales letters.
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  • Profile picture of the author AverageGuy
    the sales copy should be good, there is no doubt about that. however, if the product quality is low, even the sales copy is good, and even buyers ordered it, the results will not be good. because customers will return/refund it, which in turn, costs more $. that's why I think the product quality is the NO.1 thing we should consider, then sales copy and other.


    david
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  • Profile picture of the author kj95100
    Originally Posted by vertical View Post

    Everywhere I look online I see sales letter pages, so many that I am starting to think that it's gone over board. What do you guys see as the next best way to go?
    I like where you are going ... or at least where I think you are going. I am one to believe that major changes in any market develop from those that are looking for a better way. The fact that you are asking this question points to you looking forward ... well, that's how I see it.

    As for whether or not the sales letter has run its course ... I would say no. Here is a simple way to test the idea.
    1. Make a list of the top internet marketers/gurus you know of
    2. Do a search for each of them
    3. Find out what they are presently marketing
    4. Now check to see if they are using a sales letter to sell that product/service
    I know this may seem far too simple, but if the guys that are making 7-figures online are still using sales letters to market their premium products/services, there must still be some gold in them thar hills.

    It may not be the answer you hoped for, but the reality is that direct marketing has always used some form of sales letter if you will. That trend is not about to stop any time soon.

    That is my opinion ... I hope this helps,

    Kelly
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  • Profile picture of the author Daniel Scott
    Some thoughts.

    1. Kenneth is a killer copywriter, so I would suggest you listen to him. He wrote some copy for me and it seems to be doing quite well (early days yet, so no statistical significance yet).

    2. Whether or not you should use a squeeze page will depend on your niche.

    3. Try not to re-invent the wheel until you're making a fair bit. There are loads of people with far more skills and experience than you and I; leave the learning to them, until you are in a position to have the skills and experience to be a trailblazer yourself.

    -Dan
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author ebusinesstutor
      Kelly has an excellent point. If the top Internet marketing gurus are using sales letters, they are still working.

      But there is a benefit to being a renegade!

      If you think another way is better, do this:
      1. Create 1-2 standard sales letters for your product
      2. Create a sales page using a technique you think would work better.
      3. Drive traffic to all of them.
      4. Analyze the results. This will tell you what works.
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  • Profile picture of the author homejobcreator
    I agree with the points made that sales letters still work, even though I often find them frustratingly long and boring - even with all those power adjectives. Why can't the solutions and/or benefits not be stated briefly up front? But I know, I need to tell the story and convince my visitors of my brilliant solution to their problem, as the proven technique dictates. So, long live sales letters.
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