Do you Make money from ADSENSE or Adspace selling - NEED To read This?

For the last couple of weeks the Google text adspace on my websites and any website I visited were displaying ads for totally unrelated stuff. What I found out as the reason should be of big concern for any content publisher that sells adspace or anyone making income from adsense or other networks.

It appears that my wireless ISP provider which services several thousand customers in the Austin area had purchased an ad engine box from a new startup in Austin called ""Myturfads" This box basicly strips out or overlays their own local advertising on any pages which have advertising spots identified as the traffic goes through their box. Not able to paste a true link to company due to my post numbers - Worth looking at though.

My ISP assured me all ISPs were moving towards this new technology and that company says its been tested in court to be legal. I responded that What is really the question here is who owns the content delivered to the person on the other end of the web search. I give Google permission to place ads on my pages via an agreement. An agreement where Google compensates me based on the effectiveness of those ads. They rent space on my billboard so to speak. A legal contract, space for ad money. What My turf ads is doing is akin to ripping a paid billboard out of the ground(another persons property) and sticking theirs in the ground for free.

I searched for Myturf ads in Google and links about them are almost nonexistent. Their about us page does show it to be a well funded start up. Their site does not give a lot of specifics but says that it replaces remnant ads with local advertising. What I saw was taht all Google ads at the local level were getting replaced. It does not state what a remnant ad is and I cant see that Google would view their ads as remnant ads at any level.

I also learned from the ISP owners employee that the owner was getting a a substantial cut on ad revenue from them.

I would like to make sure that Google is aware of this companies business model - any suggestions on who to email?
It seems also that content publishers as a group also could put a stop to this since their legal agreements to provide space to Google are being circumvented by this companies business model.

I am not a big publisher and am only getting started but this seems extremely wrong to me. Just think if every major city and regional ISP gets on board this technology millions of page views and impressions would be confiscated and never shown that could have resulted in income for Google and the publisher. If this trend is allowed it could definately make Adsense or even Adspace selling on any site a lost cause for monetization purposes.


Dan Hicks