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You Can Opt Out Of Yellow Page Books Now - Let Your Offline Prospects Know It's Time To Jump Ship!

by Joel
7 replies
Dated: February 1, 2011

Starting today, the Yellow Pages Association has set up a one-stop shop, Opt Out of Yellow Pages, White Pages & Phone Books Delivery, National Yellow Pages Opt Out Site, where people can log on and opt out.

Since launching at midnight, the site has slowed to a crawl, apparently due to a surge of web traffic from interested consumers. "It's the solution that the marketplace has been asking for," said Neg Norton, president of the Yellow Pages Association. "It's a great win for consumers. It's a great win for our industry. It's a win for the environmentalists."

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Let your offline prospects & customers know, it's time to jump ship!

Joel
#books #jump #offline #opt #page #prospects #ship #time #yellow
  • Profile picture of the author sbucciarel
    Banned
    And we would want to that ... why?
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by sbucciarel View Post

      And we would want to that ... why?
      So you don't have to lug the things from your front door to the nearest trash receptacle.
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      Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

      Dan also writes content for hire, but you can't afford him anyway.
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by Dan C. Rinnert View Post

        So you don't have to lug the things from your front door to the nearest trash receptacle.
        But I use mine. Always have. There are plenty of companies that aren't online, especially small local companies, which I like to do business with.
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        • Profile picture of the author Dan C. Rinnert
          Originally Posted by sbucciarel View Post

          But I use mine. Always have. There are plenty of companies that aren't online, especially small local companies, which I like to do business with.
          You can still find their phone number online.
          Signature

          Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

          Dan also writes content for hire, but you can't afford him anyway.
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    • Profile picture of the author Joel
      People will be opting out & not getting Yellow Page books ... that means they'll be using the Internet to find businesses for products & services.

      This reinforces the need for high ranking Google Places listings & websites ... services many Warriors offer.
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      "Without data or facts, you are just another person with an opinion"

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    • Profile picture of the author myob
      Many of the largest companies still advertise in the Yellow Pages, and it is effective in some markets. Telling clients to "jump ship" will not brand you as much of a professional.
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  • Profile picture of the author PaulMark
    Right, some are still using the Yellows. BUT what percentage of what market?

    It still comes back to market match.

    If 83% of the market is searching online then there's the leverage.

    If only 12% then show the company how to make the ad better.

    Offline or online isn't the question. It's understanding the market and how to best serve clients.

    It ain't rocket surgery.
    Signature
    Just PM questions : Paul answers questions about rapid product creation, recurring revenue and creating online training programs. Mark answers questions about SEO, organic traffic, & local business marketing.

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