Is $10,00 in training the same value as an iPad?
I just got a fantastic opportunity from a guy who wants me to create testimonials for his training. I can earn 5,000 points for a thirty second video testimonial for any one of several products he sells.
The top prize in this contest is either $10,000 in training from this expert, or an iPad.
Now if an iPad ranges from $499 to $829, then of course I want to take the training. My gosh, look at all the money I'll save .... I can buy a little old iPad any day.
Or, is he telling me that his product isn't worth the price he's placed on it?
I'm leaning toward the latter.
Who in their right mind would put that kind of offer on the table and expect anyone to believe his training was worth ten times what an iPad is worth.
It may be, but it doesn't come across that way.
Second prize is $5,000 worth of training (thinking maybe we're at the iPhone level here.), and third place is a set of steak knives.
If you're going to make an offer of any sort ... list building, selling, anything, don't blow it by reducing the value of your main product by putting it on a par with something with one-tenth of the value you are placing on your premium product. It lowers the perceived value of your product.
Who will believe your product is worth the list price after that?
The top prize in this contest is either $10,000 in training from this expert, or an iPad.
Now if an iPad ranges from $499 to $829, then of course I want to take the training. My gosh, look at all the money I'll save .... I can buy a little old iPad any day.
Or, is he telling me that his product isn't worth the price he's placed on it?
I'm leaning toward the latter.
Who in their right mind would put that kind of offer on the table and expect anyone to believe his training was worth ten times what an iPad is worth.
It may be, but it doesn't come across that way.
Second prize is $5,000 worth of training (thinking maybe we're at the iPhone level here.), and third place is a set of steak knives.
If you're going to make an offer of any sort ... list building, selling, anything, don't blow it by reducing the value of your main product by putting it on a par with something with one-tenth of the value you are placing on your premium product. It lowers the perceived value of your product.
Who will believe your product is worth the list price after that?