What is Your list of SEO Services?

Hi all -

If I were to give someone a list of services that tells them I am an SEO "expert" (meaning I know more than they do) what would that list include and how would it be subheaded?

I have probably written down most of it but I don't want to miss any important details!

I also want to have a 'list' with a short description for the uninformed about what exactly we mean by SEO, hence the 'subheading'.

So far, I have:

Create content for the site: this is information on the site that is tied into the main theme of the site that includes common and not so common search terms and words

Meta Tags: background content of terms and words that only the search engines can 'see'

Photos with keywords as alternate content: search engines look for alternative text as placeholders for photos

E-mail capture on main page: allows the client to bring in more potential customers with voluntary emails from causal browsers

AutoResponders: set up a service that will send automated email information to potential and current customers

Adsense ads: target a customer base with well placed online ads

Backlinks: place links in other sites to link back to client site for better ranking in the Search Engines

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OK, I know that there's probably more ... help! Please add to this list!

I know that it will probably help others out there just getting going with this type of offline business!

Thanks,

Debbi