Turning a $100 product into a $200 worth product? What else can i include in the package?

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I have a $99 product, and want to make it worth $199, by adding more stuff
and need quick ideas to do this. I am prepared to produce other material.

(An increae of $100)

The $99 product is some video material (4 topics, which are available on download)


I dont wnat to make it into a physical dvd course yet, but just need ideas to make its value increase to $199.


So product owners...
What else can i include, to bump the values up another $100?

Here is the question in another format.
(For those of you who do this, what do you typically include in the package/upsell/OTO which is $100 higher than the original offer?)
#$100 #$200 #include #making #product #worth
  • Profile picture of the author jasonmorgan
    ebook version of the content covered in the videos.
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    I'm all about that bass.

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    • Profile picture of the author entry
      Originally Posted by jasonmorgan View Post

      ebook version of the content covered in the videos.
      ebook would be worth $20, not $100 lol
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      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author entry
    Originally Posted by pennystockpromo View Post

    I know that's not what you were implying, but increasing the value of these videos doesn't necessarily mean making more of them.

    Have you considered making yourself available to answer any follow-up questions the customer may have... basically giving them someone to reach out to if they are confused, need clarification, etc.?
    That is true, you can increase the perceived value by increaseing more offers, without producing more products

    Considered coaching, havn't really thought about it. A thread a while back stated that coaching is too much hassle, and gets you a tonne of newbies who want their money back after 3 months. :confused:
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    I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author Daniel F. Lavoie
    Have you tried to increase the price 2x without changing anything?

    I had some sick surprises by simply split-testing my price.
    It's worth testing it with Google Optimizer!

    Robert Cialdini in his book Influence talks about a lady who was selling jewelries wanted to liquidate a bunch of stuff that nobody wanted to buy. She wrote to her employee to cut the price by 2 but the employee saw *2 instead of /2.

    Result : All the stock has been sold during the 'sale' at two times the regular price.
    Humans are weird animals.
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