What do you think of this style of SQUEEZE page? (Pic) : 50% Conversions

65 replies
I won't post a link, as I am reaching the limit of how many people I'm letting in on this, but I was curious as to what you all thought of this kind of SQUEEZE page.

I never want to be viewed in the same light that most internet marketers are, so wanted this to appear more professional (which may or may not lead to fewer conversions) than most.



So far it is converting at around 50%, which I think is abnormally high. Then again, most traffic is from my Twitter and Facebook page, so people are already "engaged" with me.

You may also notice that I'm using a madlibs style optin box "My name is..." which has been proven to work well in numerous case studies.

What do you think?

EDIT: A few people have been asking me about the link, you can find the site here: http://cloudniche.com
#page #pic #squeeze #style
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  • Profile picture of the author Shaun OReilly
    It doesn't matter what I think about your squeeze page.

    It only matters what your visitors think about your
    squeeze page.

    You need to split-test your version against one of the
    more traditional style squeeze pages to know which
    version gets you the highest opt-in conversion rate.

    That way, you'll know if your current rate of 50% is
    good or if it could be better.

    Obviously, split-test in real time with the same traffic
    sources.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author ViperChill
      Originally Posted by MagicAce View Post

      I like it. Very personal. No wonder it's converting so good!
      Thanks. I appreciate that

      Originally Posted by Shaun OReilly View Post

      It doesn't matter what I think about your squeeze page.

      It only matters what your visitors think about your
      squeeze page.

      You need to split-test your version against one of the
      more traditional style squeeze pages to know which
      version gets you the highest opt-in conversion rate.

      Obviously, split-test in real time with the same traffic
      sources.

      Dedicated to mutual success,

      Shaun
      True. Though, with very traditional pages, I feel very dirty about them. ON product sales pages, I even apologise in the text for having to use the "red headings and highlighter." I just don't relate to it at all, or feel good about doing it.

      Thanks for the reply
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      • Profile picture of the author ViperChill
        Originally Posted by pennystockpromo View Post

        That may be the case, but as a marketer it's your job to be as effective as possible. So like someone else mentioned, it would likely be in your best interest to split test against a more-traditional squeeze page.
        I disagree, but even if I didn't, then it's a stupid strategy. I could do more to literally SQUEEZE the email's out of people, but is it worth it to the brand that I have built up. Is it worth it to the followers of the brand that anyone has built up?

        It's not worth annoying an audience you've worked hard to grow, just for the sake of a few more dollars or email addresses.

        I would happily tweak variations of this design, but flashing arrows and red headings won't be found here.
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        • Profile picture of the author JohnMcCabe
          Viper, I like it a lot. I may end up testing something that models it...

          One variable you may want to test is the wording of your privacy blurb. "We hate spam..." seems to introduce an idea that may not have been there. I know I want people to trust me, but I don't want the last image in their head as they push the submit button to be a canned pork product
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          • Profile picture of the author ViperChill
            Originally Posted by JohnMcCabe View Post

            Viper, I like it a lot. I may end up testing something that models it...

            One variable you may want to test is the wording of your privacy blurb. "We hate spam..." seems to introduce an idea that may not have been there. I know I want people to trust me, but I don't want the last image in their head as they push the submit button to be a canned pork product
            Thanks John!

            Not really sure what you mean about the canned pork. How would you reword it?

            Have a great day
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      • Profile picture of the author Stay Hungry
        Originally Posted by ViperChill View Post

        Thanks. I appreciate that



        True. Though, with very traditional pages, I feel very dirty about them. ON product sales pages, I even apologise in the text for having to use the "red headings and highlighter." I just don't relate to it at all, or feel good about doing it.

        Thanks for the reply
        Being relatively new to "traditional" squeeze pages I have avoided using them for my own projects all together.

        I am a designer in my non-newbie world and the "red headings and highlighter" copy has made absolutely no sense to me. Thanks for opening my eyes to some beautiful variation here!
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    • Profile picture of the author ViperChill
      Originally Posted by singhavn View Post

      Can you show us the landing page.
      It's in the first post

      Edit: Glad you can see it now
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  • Profile picture of the author singhavn
    Sorry Now I can see.......Earlier the pic was not appearing.
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  • Profile picture of the author ViperChill
    Originally Posted by LD Carter View Post

    I like that....
    Who designed it?
    I found this on a free template site:



    Then did the customisations myself
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    • Profile picture of the author oneplusone
      Originally Posted by ViperChill View Post

      I found this on a free template site:



      Then did the customisations myself
      What is the web address of the free template site please?

      The image isn't showing.
      Signature
      'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
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  • Profile picture of the author Daniel Deegan
    Cool page, I actually read somewhere about using the personalization aspect on the form filling boxes to increase conversions. I'm not sure if it was an article or a report on landing pages. I'll see if I can dig it up for my fellow warriors who might be interested in the model.
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    • Profile picture of the author ViperChill
      Originally Posted by Daniel Deegan View Post

      Cool page, I actually read somewhere about using the personalization aspect on the form filling boxes to increase conversions. I'm not sure if it was an article or a report on landing pages. I'll see if I can dig it up for my fellow warriors who might be interested in the model.
      I think this is what you were referring to:

      LukeW | "Mad Libs" Style Form Increases Conversion 25-40%
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      • Profile picture of the author Daniel Deegan
        Mucho thanks VC, that is the article I was thinking off.

        Originally Posted by ViperChill View Post

        I think this is what you were referring to:

        LukeW | "Mad Libs" Style Form Increases Conversion 25-40%
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      • Profile picture of the author Derek S
        Originally Posted by ViperChill View Post

        I think this is what you were referring to:

        LukeW | "Mad Libs" Style Form Increases Conversion 25-40%
        Wow this is a bit of genius and a very big "why didn't I think of that". I'm not sure about you but I have been programmed to "fill in the blanks" ever since grade school and this method personally makes it feel fun instead of just a chore.

        What would really make this interesting is if I used the same method on an ORDER FORM!! and test it to see if it helps reduce abandonment rate (my new split testing hobby!)

        "Yes Derek, Please send this complete package right to my doorstep at ___________ located in _________,__________ my one and only postal code is ________...."

        could be very powerful if done right!
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  • Profile picture of the author Zeus66
    Traffic source is a big part of the conversion rate (not just yours... everyone's). You won't really know unless you test by sending other kinds of traffic to your page. Unless you think you can grow your list just using the social traffic you've been sending, you might try article marketing, video marketing, forum marketing, and even PPC if you have a back-end offer or upsell that will pay your costs.

    John
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  • Profile picture of the author timgordon
    50% conversion is good!
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    • Profile picture of the author Zeus66
      Originally Posted by timgordon View Post

      50% conversion is good!
      Is it, though? If I sent my list a glowing recommendation and told them they'd be fools not to sign up at such-and-such's squeeze page, I'd consider 50% conversions on that traffic poor. Very poor, actually. See what I mean?

      On the flip side, if your squeeze page traffic is coming from a "cold" source, where there has been no pre-selling or recommendation from a trusted source, 50% is an awesome conversion rate.

      John
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  • Profile picture of the author Trent Brownrigg
    I love it. One of the better squeeze pages I have seen in a long time.
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    • Profile picture of the author ViperChill
      Originally Posted by Trent Brownrigg View Post

      I love it. One of the better squeeze pages I have seen in a long time.
      Remember me, Trent?
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  • Profile picture of the author Trent Brownrigg
    Btw, on the far right side of the screen it says, "Get Profita" then on the far left side it says, "tly to You,"

    It's parts of the sentence you have in the center repeated again. I don't think you meant for that to be there, did you?


    Edit: Yes, of course I remember you! I visit your blog (viperchill) almost every day.
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    • Profile picture of the author ViperChill
      Originally Posted by Trent Brownrigg View Post

      Btw, on the far right side of the screen it says, "Get Profita" then on the far left side it says, "tly to You,"

      It's parts of the sentence you have in the center repeated again. I don't think you meant for that to be there, did you?


      Edit: Yes, of course I remember you! I visit your blog (viperchill) almost every day.
      Just received an email about it. Working on a fix now. I didn't realise all of my "testers" all had the same screen resolution
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  • Profile picture of the author nuwav
    I think its cool, makes a good change from the unsual squeeze pages.
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  • Profile picture of the author Rob Howard
    I'm still waiting on the template site...Your image isn't showing up

    Rob
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  • Profile picture of the author Talha Ahmed
    can some one tell me what is the difference in squeeze page and landing page ?
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    • Profile picture of the author mr2monster
      Originally Posted by Talha Ahmed View Post

      can some one tell me what is the difference in squeeze page and landing page ?

      Landing page is where a visitor "lands".. most often it's a squeeze page or an "action page" (i.e. buy/opt-in/do whatever action).

      A squeeze page "squeezes" information out of someone in order for them to progress to the next step (most often an email address).
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  • Profile picture of the author Rob Howard
    BTW - I think one of the reasons you are converting decently well is the fact that the design looks a lot like twitter and you mention some of your traffic is coming from there.

    There is evidence that conversions will rise if you have a consistent design throughout your sales process.

    The fact that the page looks "twitterish" may have something to do with it.

    Also - the fact that they are your followers (and from the sounds of it), an audience you interact with - that may be the reason for it entirely. (Meaning your page could look like anything and it would still convert)

    Rob
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  • Profile picture of the author Brian Alaway
    Might want to split test with no name requirement. In the IM space I'm not sure how much that personalization adds but with so much flak these days about privacy, asking for an email only may well increase your conversions. How many subscribers use their real name anyway?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by ViperChill View Post

      Thanks John!

      Not really sure what you mean about the canned pork. How would you reword it?

      Have a great day
      I just try to avoid using the word "spam" anywhere on my opt-in pages or boxes. "We treat your email inbox like we want our own treated" has worked, as has a simple "We respect your email privacy"

      Originally Posted by Talha Ahmed View Post

      can some one tell me what is the difference in squeeze page and landing page ?
      A landing page is any page that is the destination of a link. You click the link, the page you arrive at is the landing page.

      A squeeze page is a specific type of landing page, intended to collect the contact information of the visitor along with explicit permission to use that permission.
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      • Profile picture of the author Talha Ahmed
        Originally Posted by JohnMcCabe View Post

        I just try to avoid using the word "spam" anywhere on my opt-in pages or boxes. "We treat your email inbox like we want our own treated" has worked, as has a simple "We respect your email privacy"



        A landing page is any page that is the destination of a link. You click the link, the page you arrive at is the landing page.

        A squeeze page is a specific type of landing page, intended to collect the contact information of the visitor along with explicit permission to use that permission.

        A new thing you told me.
        Thanks for this kindness.

        can I ask you more questions that are in my mind ?
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        • Profile picture of the author ViperChill
          Originally Posted by Mick Meaney View Post

          Thanks very much man, gonna test that out and see what happens.
          Not a problem. The conversion rate has increased to over 60% now.

          Originally Posted by Brian Alaway View Post

          Might want to split test with no name requirement. In the IM space I'm not sure how much that personalization adds but with so much flak these days about privacy, asking for an email only may well increase your conversions. How many subscribers use their real name anyway?
          Interesting. I would like to test that, however, I think most people following already know of "me" so they would give their real names. I didn't use it in the follow up emails, so far, though - so you may have a point.

          Originally Posted by JohnMcCabe View Post

          I just try to avoid using the word "spam" anywhere on my opt-in pages or boxes. "We treat your email inbox like we want our own treated" has worked, as has a simple "We respect your email privacy"
          Interesting. Thanks a lot for your reply

          Originally Posted by imationx View Post

          I think it looks good...
          Thanks!
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      • Profile picture of the author mr2monster
        Originally Posted by JohnMcCabe View Post

        I just try to avoid using the word "spam" anywhere on my opt-in pages or boxes. "We treat your email inbox like we want our own treated" has worked, as has a simple "We respect your email privacy"



        A landing page is any page that is the destination of a link. You click the link, the page you arrive at is the landing page.

        A squeeze page is a specific type of landing page, intended to collect the contact information of the visitor along with explicit permission to use that permission.

        Beat me!



        Also, I agree about using the word spam on my page.. I haven't tested it, but I'd rather not implant seeds into my prospects head of what might be a negative connotation before asking them for something..


        It's like, "I've got a great knife for sale. It's fantastically sharp, great point on the tip, can cut through almost everything, I won't stab you with it... come on over and take a look."
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    • Profile picture of the author thinkahead
      Originally Posted by Brian Alaway View Post

      Might want to split test with no name requirement. In the IM space I'm not sure how much that personalization adds but with so much flak these days about privacy, asking for an email only may well increase your conversions. How many subscribers use their real name anyway?
      Good tip. I have found that asking for only an email address increases conversions every time, simply due to not asking for personal information such as the person's name. I think it makes people feel more secure.

      I think it's a good looking page, I like the feel of the page.

      It will be interesting to see the conversion with general web traffic though, rather than your Twitter and FB followers.

      Good work though, liking the ideas
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      • Profile picture of the author imagene
        It's really refreshing and a great change to the blah blah squeeze pages that still convert, but are u-g-l-y! I won't dis traditional squeeze pages, but this form of squeeze may be great to convert generation X peeps who are used to seeing Facebook/Twitter type graphics.

        Love it and will test it out too
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  • Profile picture of the author Steven Miranda
    I think it looks good...
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  • Profile picture of the author Andy Hart
    I think it looks great, but I opted in simply because I follow you on twitter and your site and see you as a very young talented guy who talks a lot of sense.

    So what the actual squeeze page looks like didn't really effect me opting in, so I guess my comments dont help lol.

    Thanks
    Andy
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    • Profile picture of the author ViperChill
      Originally Posted by Andy Hart View Post

      I think it looks great, but I opted in simply because I follow you on twitter and your site and see you as a very young talented guy who talks a lot of sense.

      So what the actual squeeze page looks like didn't really effect me opting in, so I guess my comments dont help lol.

      Thanks
      Andy
      Awesome to see a reader over here!

      Thanks for the kind words, they are appreciated.

      - Glen
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  • Profile picture of the author Jay D
    I like it. I think one improvement you could make is make the button more bigger and interesting. 50% conversation is not that easy to get/

    Just my 2 cents.
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    • Profile picture of the author helterskelter
      I like it a lot. Visually attractive and it looks... well, legitimate, as opposed to many.
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  • Profile picture of the author ReportKing
    Banned
    [DELETED]
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    • Profile picture of the author ViperChill
      Originally Posted by ReportKing View Post

      This reminds me of a CPA offer landing page. You should look into advertising it on CPA networks and paying like $1.00-$1.50 per lead. You could get a lot of people to promote it for you and with a 50% or better conversion rate, you would easily get your money's worth along with a ton of leads.
      I'll only make money from this indirectly, so that would be very expensive.
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  • Profile picture of the author Trent Brownrigg
    I just opted in because I know you well from your blog, ebook, twitter, etc... and I know you provide excellent content. But it was the 3rd or 4th time I have visited your squeeze page today so I probably brought down your conversions slightly.
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  • Profile picture of the author GeorgR.
    I like it since its clean and looks way more attractive than your average "marketer's squeeze page" which i cannot stand AT ALL.

    Yes, the likelihood i'd sign up on that page is 10x more than signing up on a pop-up infested "big headlines" typical clickbank sales page.
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  • Profile picture of the author True Solution
    this confirms 100% what im saying
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    • Profile picture of the author Kevin AKA Hubcap
      It's a good looking page and I think its good to put your own twist on proven methods.

      Testing what you think will work is the only way to determine if it does. Just wondering if you've tested this against a more "traditional" squeeze page and what were the results.

      IMO, prospects in the IM/MMO markets are familiar with the usual suspects but those outside of these markets view the typical squeeze/sales page with a bit of skepticism.

      So good on ya for doing it your way.
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  • Profile picture of the author Chris Worner
    Remove the 'name' field and you should see a further increase in subscribes(Field tested multiple times by multiple warriors)

    Generally speaking, people are wary of giving out their name(Since it is a time consuming process to change and you don't know the true motives or intent of the stranger that asks you for it) where as email is pretty trivial and can be changed with ease and is less confronting(not sure if the last sentence made sense, hope it does)

    Chris
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    • Profile picture of the author ViperChill
      Originally Posted by GeorgR. View Post

      I like it since its clean and looks way more attractive than your average "marketer's squeeze page" which i cannot stand AT ALL.

      Yes, the likelihood i'd sign up on that page is 10x more than signing up on a pop-up infested "big headlines" typical clickbank sales page.
      Thanks GeorgR . Appreciate the feedback.

      Originally Posted by Kevin AKA Hubcap View Post

      It's a good looking page and I think its good to put your own twist on proven methods.

      Testing what you think will work is the only way to determine if it does. Just wondering if you've tested this against a more "traditional" squeeze page and what were the results.

      IMO, prospects in the IM/MMO markets are familiar with the usual suspects but those outside of these markets view the typical squeeze/sales page with a bit of skepticism.

      So good on ya for doing it your way.
      I haven't at the moment, and was hesitant to do so because of reasons posted above (Simply: I can't relate to the red headings, highlighter, arrows)

      Thanks for the feedback!
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  • Profile picture of the author NerdGary
    i like that "2.0" design... real sleek.. reminds me of basecamp
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    • Profile picture of the author upgradereality
      Looking good Mr Viperchill!
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      • Profile picture of the author ViperChill
        Originally Posted by upgradereality View Post

        Looking good Mr Viperchill!
        Haha, had no idea you were on here!
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    • Profile picture of the author WillR
      Originally Posted by ViperChill View Post

      True. Though, with very traditional pages, I feel very dirty about them. ON product sales pages, I even apologise in the text for having to use the "red headings and highlighter." I just don't relate to it at all, or feel good about doing it.
      It's a shame. You shouldn't knock it until you try it. I prefer to just go with whatever works.

      Originally Posted by ViperChill View Post

      So far it is converting at around 50%, which I think is abnormally high.
      I have been getting an optin rate of around 45% using one of the 'traditional pages' as you call them.

      I think the reason why this page is working well for you is because it is a common looking template for coupon and deal sites that send you daily updates - and this is what you are offering.

      I'm not sure you would have so much luck using this kind of template to give away a free report or video. Then again, I may be wrong...
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  • Profile picture of the author Mike Baker
    Very nice design. Nothing fancy and straight to the point.
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  • Profile picture of the author vok
    Very nice design! I like it a lot and the fact that it dosn't look so scammy and obnoxious looking is why you're having success with it.
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  • Profile picture of the author DylanJames
    I like it a lot. The second I saw it I thought "CPA email submit" though. That's just what it looks like to me. But at 50%...I wouldn't change a thing.
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    • Profile picture of the author ViperChill
      Originally Posted by DylanJames View Post

      I like it a lot. The second I saw it I thought "CPA email submit" though. That's just what it looks like to me. But at 50%...I wouldn't change a thing.
      Interesting that you're the second person to say that. To be honest, I don't dabble in CPA so I'm not sure what the common designs appear like. I have seen some in the weight loss niche, so I guess they could be considered a little similar.

      Thanks a lot for your feedback.
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  • Profile picture of the author liquidice04
    hehe got me in lol, now send me the profitable niches
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  • Profile picture of the author Jack Duncan
    ViperChill,
    Great work on this...I think it looks like you have done quite a bit of "outside the box" thinking and I'll bet that is having a big impact on your opt-in rate.

    I'd love to hear the results of a split test where you replace that picture of the golf course with a picture of some of the actual niches you have emailed to people who signed up as a sort of proof/tease combo.

    Great work!

    All the best,
    Jack Duncan
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  • Profile picture of the author alliance
    Nice page. I like the colors and calmness of the page. Excellent marketing approach compared to the same old stuff out there.

    AJ
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