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wasted money on PPC, what now?

by lunchboxdiet
2 replies
Hi everyone.

I've dabbled with pay per click etc in the past and really want to get into it, but don't know the best place to start, I recon I can afford around $1000 to get going again but have only just started getting my stats in place.

I've been working hard over the past year to get sales up for my lunch box diet online and have now hit at £27 price point with a couple of sales each day. I'd like to find out which autoresponder emails are promoting sales etc, just today getting my converstion stats sorted and started split testing my opt in box.

What would you do if you were me, who would you hire to get this scaled up? I'd like someone to tell me what i can afford to spend per click etc based on my current traffic / opt ins / sales.

regards

Simon
#money #ppc #wasted
  • Profile picture of the author auradev
    To figure out what you can afford to pay to acquire a sale is a relatively simple formula. You take the maximum amount you are willing to pay to get a sale and times that by your conversion rate of ppc clicks to sales.

    So if you sell a product for $50 and your conversion rate is 7% and you want your target profit to be $30, the formula is $20x.07 and the result ($1.40) is the maximum you can pay per click.

    In the example above I use $20 because if the product is 50 and you want to make 30, then the most you can pay is 20. This assumes its an ebook or some digital product with only advertising costs and no shipping or licensing fees.
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    • Profile picture of the author rmoore
      Simon,

      You should get into some aggressive article marketing and work to get 1,000+ free visitors to this page every day.

      I checked Google...obviously you are doing well for the term "Lunch Box Diet"...but what I would do is branch out to unrelated keywords.

      Then create a bridge to the Lunchbox Diet.

      Check my sig...I'll help ya

      -Rusty
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